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Mobile App Manual Review under COPPA Rule: ‘Bubble Shooter Rainbow'

Jun 7, 2023 1:30:00 PM

Welcome to Pixalate’s CTV & Mobile App Manual Reviews According to COPPA, a series containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness.

The educators manually review thousands of mobile apps available in the Google Play & Apple App Stores as well as connected TV (CTV) apps from the Roku Channel Store and Amazon Fire TV App Store using the COPPA Rule factors shown below & make those results available to the public at ratings.pixalate.com.

This post takes a look at a popular mobile app (1 million+ downloads) from the Google Play and Apple App Stores. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to the app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children).

Manually reviewed in this post


The 10 COPPA Rule factors

The teacher will indicate the factors they relied upon in their assessment using the 10 factors shown below that reflect the 10 child-directed factors in the COPPA Rule.

Reviewed by: Crystal Pearson

Crystal Pearson

Manual Review: Bubble Shooter Rainbow

Likely audience after manual review

  • Developer: Blackout Lab (Google), Blackout Lab SL (Apple)
  • Google Bundle ID: com.blackout.bubble
  • Apple Bundle ID: 1504361627
  • Privacy Policy
  • Crystal’s Take: Bubble Shooter Rainbow is a relaxing, colorful, and fun arcade like game.

COPPA factors used to determine audience


The gameplay screenshots for Bubble Shooter Rainbow show that the content is visually directed to a general audience based on the classic colorful bubble graphics that vary in size. Players aim at the bubbles and pop matching groups of colors and show off their bubble-popping skills. They tap on the bubbles and choose the correct one that fits the match by swiping to control and make a precise bubble shot.

At the bottom of the game, there are ads such as “Loreal.” These ads are geared towards adults but some are games after each level similar to this one such as “art puzzle,” which is directed to a mixed audience.

The game is rated E for Everyone in the Google play store and 4+ in the Apple Store. There is no age gate. 


The developer’s privacy policy states, “if you are aged below the age of 16 and we learn that we have inadvertently obtained personal information from you…….we will delete that information as soon as possible."

Screenshots of Bubble Shooter Rainbow

About Pixalate’s Trust & Safety Advisory Board

Pixalate’s Trust and Safety Advisory Board was created to bring in individuals with experience using child-directed apps in the classroom to review and assess which apps are child-directed. This manual review process serves to quality check Pixalate’s automated review process. See our full methodology for more information.


This blog post published by Pixalate is available for informational purposes only and is not considered legal advice. By viewing this blog post, the reader understands and agrees that there is no attorney-client relationship between the reader and the blog publisher. The blog should not be used as a substitute for legal advice from a licensed professional attorney in the applicable jurisdiction(s), and readers are urged to consult their own legal counsel on any specific legal questions concerning any specific situation. The content of this blog post reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and this blog post is not intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings pertaining to mobile and Connected TV (CTV) apps.

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