This week's review of ad fraud and privacy in the digital advertising space.
Pixalate releases Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report
Pixalate released its Global Connected TV Ad Supply Chain Trends Report for Q1 2022 with the following key findings:
- 32% increase in global open programmatic ad spend in CTV from Q1 2021 to Q1 2022
- 92% of U.S. households are reachable via CTV open programmatic advertising, up 11% year-over-year
- Over 20% of open programmatic CTV advertising was invalid traffic (IVT) in Q1 2022, the third straight quarter over 20%
- 47% of open programmatic ad spend in CTV went to Roku devices
The report also included analyses of key trends including CTV ad spend trends by global region, ad fraud in CTV, household reach via CTV open programmatic advertising, CTV device trends, Roku Channel Store and Amazon Fire TV Channel Store insights, and the top CTV operating systems.
ANA Analysis: Ad Fraud Tops $100B Annually
In a new study published by the Association of National Advertisers, “the cost of various forms of advertising fraud -- including app install farms, SDK spoofing, click spam & ad stacking, as well as click injection -- is projected to be $120 billion in wasted media buys in 2022, up 21% from 2021.”
MediaPost published the study adding that these elements of ad fraud cost advertisers up to $51 million a day and that number was likely to rise to $100 billion annually by next year (2023).
CTV Ad Fraud: Everything You Need to Know
According to Latest Hacking News, CTV advertising is becoming the most popular form of advertising and with its growth comes an increased risk of fraud. The major reasons for CTV fraud are lack of regulation, high stakes and an overall fragmented landscape.
The article talked in detail about spoofing – the most common form of CTV ad fraud – defined as “disguising a signal from fraudulent activity as a legitimate source.” The article also talked about some recent CTV ad fraud schemes and how to avoid becoming a victim of CTV ad fraud.
How Lockdowns Unlocked A Children’s Privacy Problem
During the COVID-19 pandemic, most of America’s children switched from in-classroom to at-home remote learning. According to a recent Human Rights Watch report titled “How Dare They Peep Into My Private Life?,” many popular ed tech tools used by school districts during the pandemic included data-tracking tools that users were unaware of.
According to Kidscreen, “using a free, open program called Blacklight, HRW [Human Rights Watch] found that popular platforms used by kids—including Shad, WeSchool, Minecraft Education Edition, YouTube and Facebook—have cookies and ad trackers with the ability to gather data about users and their devices. The organization notes that while some of these platforms are not explicitly edtech or targeted at kids, children were recommended or required to use them by schools and governments during lockdown protocols.”
Is it time to abolish reading long privacy policies?
"We the users shouldn’t be expected to read and consent to privacy policies. Instead, let’s use the law and technology to give us real privacy choices," wrote the Washington Post. "When you’re presented with one of these “agree” buttons, you usually can’t negotiate with their terms. You could decline to use apps or websites — but it’s increasingly hard to participate in the world without them."