--- title: "Pixalate Week in Review: May 30 - June 3, 2022" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from May 30 - June 3, 2022. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/Pixalate%20-%20Week%20in%20Review%20June%203%202022.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 3 min read # Pixalate Week in Review: May 30 - June 3, 2022 Written by [Liz Margolis](https://www.pixalate.com/blog/author/liz-margolis) Jun 3, 2022 4:00:00 PM This week's review of ad fraud and privacy in the digital advertising space. ## **Pixalate releases Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report** **![Cover - Pixalate - Q1 2022 Global Connected TV Ad Supply Chain Trends Report](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Cover%20-%20Pixalate%20-%20Q1%202022%20Global%20Connected%20TV%20Ad%20Supply%20Chain%20Trends%20Report.png?width=781&height=439&name=Cover%20-%20Pixalate%20-%20Q1%202022%20Global%20Connected%20TV%20Ad%20Supply%20Chain%20Trends%20Report.png)** Pixalate released its [Global Connected TV Ad Supply Chain Trends Report for Q1 2022](https://www.pixalate.com/global-connected-tv-ad-supply-chain-trends-report-q1-2022) with the following key findings: - 32% increase in global open programmatic ad spend in CTV from Q1 2021 to Q1 2022 - 92% of U.S. households are reachable via CTV open programmatic advertising, up 11% year-over-year - Over 20% of open programmatic CTV advertising was invalid traffic (IVT) in Q1 2022, the third straight quarter over 20% - 47% of open programmatic ad spend in CTV went to Roku devices The report also included analyses of key trends including CTV ad spend trends by global region, ad fraud in CTV, household reach via CTV open programmatic advertising, CTV device trends, Roku Channel Store and Amazon Fire TV Channel Store insights, and the top CTV operating systems. ## **ANA Analysis: Ad Fraud Tops $100B Annually** **![fraud-blog-image](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/fraud-blog-image.png?width=800&name=fraud-blog-image.png)** In a new study published by the Association of National Advertisers, “the cost of various forms of advertising fraud -- including app install farms, SDK spoofing, click spam & ad stacking, as well as click injection -- is projected to be $120 billion in wasted media buys in 2022, up 21% from 2021.” [MediaPost](https://www.mediapost.com/publications/article/374411/ana-analysis-ad-fraud-tops-100b-annually.html) published the study adding that these elements of ad fraud cost advertisers up to $51 million a day and that number was likely to rise to $100 billion annually by next year (2023). ## **CTV Ad Fraud: Everything You Need to Know** **![ott-ctv-connected-tv-television](https://www.pixalate.com/hs-fs/hubfs/Email_Imagery/Weekly%20blog%20email/ott-ctv-connected-tv-television.png?width=800&name=ott-ctv-connected-tv-television.png)** According to [Latest Hacking News](https://latesthackingnews.com/2022/06/01/ctv-ad-fraud-everything-you-need-to-know/), CTV advertising is becoming the most popular form of advertising and with its growth comes an increased risk of fraud. The major reasons for CTV fraud are lack of regulation, high stakes and an overall fragmented landscape.  The article talked in detail about spoofing – the most common form of CTV ad fraud – defined as “disguising a signal from fraudulent activity as a legitimate source.” The article also talked about some recent CTV ad fraud schemes and how to avoid becoming a victim of CTV ad fraud. ## **How Lockdowns Unlocked A Children’s Privacy Problem** **![privacy-lock-secure](https://www.pixalate.com/hs-fs/hubfs/privacy-lock-secure.png?width=800&name=privacy-lock-secure.png)** During the COVID-19 pandemic, most of America’s children switched from in-classroom to at-home remote learning. According to a recent Human Rights Watch report titled “How Dare They Peep Into My Private Life?,” many popular ed tech tools used by school districts during the pandemic included data-tracking tools that users were unaware of. According to [Kidscreen](https://kidscreen.com/2022/06/03/how-lockdowns-unlocked-a-childrens-privacy-problem/), “using a free, open program called Blacklight, HRW [Human Rights Watch] found that popular platforms used by kids—including Shad, WeSchool, Minecraft Education Edition, YouTube and Facebook—have cookies and ad trackers with the ability to gather data about users and their devices. The organization notes that while some of these platforms are not explicitly edtech or targeted at kids, children were recommended or required to use them by schools and governments during lockdown protocols.” ## **Is it time to abolish reading long privacy policies?** **![privacy](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/privacy.png?width=781&name=privacy.png)** "We the users shouldn’t be expected to read and consent to privacy policies. Instead, let’s use the law and technology to give us real privacy choices," wrote the [Washington Post](https://www.washingtonpost.com/technology/2022/05/31/abolish-privacy-policies/). "When you’re presented with one of these “agree” buttons, you usually can’t negotiate with their terms. You could decline to use apps or websites — but it’s increasingly hard to participate in the world without them." ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report: 32% growth in programmatic ad spend; LG market share surges 233%](https://www.pixalate.com/blog/global-ctv-ad-supply-chain-trends-report-q1-2022) [** ](https://www.pixalate.com/blog) Next Story [Q&A with Matthew Katz, Celine Chung, FreeWheel on How to Maintain and Curate Premium Quality Inventory in Today’s Programmatic, CTV Environment →](https://www.pixalate.com/blog/freewheel-qa) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/june-3-2022-weekly-update#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Contact Us12 Loading... ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Download GSTI Loading... Schedule your demo today Please complete all fields Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). * * * * *