Global Connected TV Ad Supply Chain Trends Report: Q1 2022

Cover - Pixalate - Q1 2022 Global Connected TV Ad Supply Chain Trends Report Pixalate's Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report contains a comprehensive analysis of the state of open programmatic CTV advertising through the first quarter of 2022.

Key Findings

  • 32% increase in global open programmatic ad spend in CTV from Q1 2021 to Q1 2022
  • 92% of U.S. households are reachable via CTV open programmatic advertising, up 11% year-over-year
  • Over 20% of open programmatic CTV advertising was invalid traffic (IVT) in Q1 2022, the third straight quarter over 20%
  • 47% of open programmatic ad spend in CTV went to Roku devices

What's inside the report:

Analysis of key trends including:

  • CTV ad spend trends by global region
  • Ad fraud in CTV
  • Household reach via CTV open programmatic advertising
  • CTV device trends
  • Roku Channel Store and Amazon Fire TV Channel Store Insights
  • Top CTV operating systems

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