This week's review of ad fraud and privacy in the digital advertising space:
Pixalate introduced the Samsung Connected TV Trends Report Q1 2023 this week, analyzing Samsung Smart TV’s position in the open programmatic advertising market. Find out more in this blog and get free access to the report below.
Pixalate released the May 2023 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV app stores, and, for the first time ever, the Samsung app store. Find out more in this blog and get free access to all 3 reports below.
We also released the May 2023 Mobile App Spoofing report: Google Play Store, as a part of our Mobile Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT), inclusive of “ad fraud,” across the mobile open programmatic advertising marketplace. Find out more in this blog and get free access to the report below.
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The May 2023 Mobile App Spoofing report: Apple App Store was also released. You can find out more in this blog and access the report below.
We published the May 2023 Children’s Privacy Index for Mobile Advertising this week. Find out more in this blog and access the rankings below.
Pixalate's Trust & Safety Advisory Board published five new manual reviews this week where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
This week, The Motley Fool cited Pixalate's research in their article titled "Up 73%, Is It Too Late to Buy Roku Stock?" which highlights the success of the Roku platform.
The Motley Fool said:
"Recent estimates from Pixalate have Roku controlling a dominant 50% share of the connected TV market in North America. While Roku reported just a 1% year-over-year increase in revenue in the first quarter, its active accounts grew 17%, ending the period just shy of 72 million."
Read the full article here.
The team has been at the Cannes Lions Festival of Creativity in Cannes, France this week conducting meetings and discussing how Pixalate's innovative solutions can help combat ad fraud, ensure data privacy compliance, and maximize advertising ROI. We would like to thank everyone who stopped by, and urge you to keep an eye out for our next event!
