This week's review of ad fraud and privacy in the digital advertising space:
EU-US Data Privacy Framework Review
Pixalate’s GDPR expert Yusra Kayani reviewed the latest updates to the EU-US Data Privacy Framework in this blog, including what it means for ad tech. The positive effect of this decision cannot be underestimated, but at the same time it’s important to understand the obligations that kick in under the new framework. This is a must read for all ad tech teams.
You can also download our list of top 20 most popular apps based on programmatic ad traffic in the EU that currently have international data transfer clauses in their privacy policies.
Mobile Publisher Trust Index: June 2023
Pixalate this week released the June 2023 Mobile Publisher Trust Indexes for the Apple and Google App Stores. Find out more in this blog, and access the report below:
Next week, team Pixalate are going to be in attendance at the ChinaJoy Conference in Shanghai from the 28th to the 31st of July. You will find us at Hall W4 - Booth 820/821 in the Shanghai New International Expo Center, China, and discover how Pixalate's innovative solutions can help you combat ad fraud, ensure data privacy compliance, and maximize your advertising ROI. Visit our ChinaJoy 2023 event page to learn more and set up a meeting!
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”