This week's review of ad fraud and privacy in the digital advertising space:
Pixalate’s GDPR expert Yusra Kayani reviewed the latest updates to the EU-US Data Privacy Framework in this blog, including what it means for ad tech. The positive effect of this decision cannot be underestimated, but at the same time it’s important to understand the obligations that kick in under the new framework. This is a must read for all ad tech teams.
You can also download our list of top 20 most popular apps based on programmatic ad traffic in the EU that currently have international data transfer clauses in their privacy policies.
Pixalate this week released the June 2023 Mobile Publisher Trust Indexes for the Apple and Google App Stores. Find out more in this blog, and access the report below:
We also released the June 2023 Children’s Privacy Index for Mobile Advertising. Find out more in this blog, and view the rankings below:
We released the June 2023 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV, and Samsung app stores. Find out more in this blog, and access the reports below:
And the June 2023 Mobile App Spoofing reports for apps across the Google and Apple app stores. Find out more in the Apple blog and the Google blog, and access the reports below:
Pixalate's Trust & Safety Advisory Board published five new manual reviews this week where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
Next week, team Pixalate are going to be in attendance at the ChinaJoy Conference in Shanghai from the 28th to the 31st of July. You will find us at Hall W4 - Booth 820/821 in the Shanghai New International Expo Center, China, and discover how Pixalate's innovative solutions can help you combat ad fraud, ensure data privacy compliance, and maximize your advertising ROI. Visit our ChinaJoy 2023 event page to learn more and set up a meeting!
