--- title: "Pixalate Week in Review: July 17 - 21, 2023" description: Pixalate reviews news from July 17 - 21, 2023 in the ad tech space through the lens of privacy, market research, and ad fraud. image: https://www.pixalate.com/hubfs/July%2017%20-%2021%2c%202023.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 3 min read # Pixalate Week in Review: July 17 - 21, 2023 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Jul 21, 2023 1:00:00 PM This week's review of ad fraud and privacy in the digital advertising space: ## EU-US Data Privacy Framework Review ![Data Privacy Adequacy Decision](https://www.pixalate.com/hs-fs/hubfs/Data%20Privacy%20Adequacy%20Decision.png?width=781&height=439&name=Data%20Privacy%20Adequacy%20Decision.png) Pixalate’s GDPR expert Yusra Kayani reviewed the latest updates to the EU-US Data Privacy Framework in [this blog](https://www.pixalate.com/blog/eu-us-data-privacy-adequacy-decision-introduces-new-framework), including what it means for ad tech. The positive effect of this decision cannot be underestimated, but at the same time it’s important to understand the obligations that kick in under the new framework. This is a must read for all ad tech teams. You can also download our list of top 20 most popular apps based on programmatic ad traffic in the EU that currently have international data transfer clauses in their privacy policies. [![Download the List](https://no-cache.hubspot.com/cta/default/2364596/83ccba01-633b-401c-b195-d9e735f813ae.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/83ccba01-633b-401c-b195-d9e735f813ae) ## Mobile Publisher Trust Index: June 2023 ![Mobile PTI - June 2023](https://www.pixalate.com/hs-fs/hubfs/Mobile%20PTI%20-%20June%202023.png?width=781&height=439&name=Mobile%20PTI%20-%20June%202023.png) Pixalate this week released the June 2023 Mobile Publisher Trust Indexes for the Apple and Google App Stores. Find out more in [this blog](https://www.pixalate.com/blog/mobile-publisher-trust-index-june-2023), and access the report below: [![Download Now](https://no-cache.hubspot.com/cta/default/2364596/5fb22048-3342-4146-814b-9a5ea720f3ce.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/5fb22048-3342-4146-814b-9a5ea720f3ce) ## Children’s Privacy Index: June 2023 ![CHILDREN’S PRIVACY INDEX FOR MOBILE SSPs, June 2023](https://www.pixalate.com/hs-fs/hubfs/CHILDREN%E2%80%99S%20PRIVACY%20INDEX%20FOR%20MOBILE%20SSPs%2c%20June%202023.png?width=781&height=439&name=CHILDREN%E2%80%99S%20PRIVACY%20INDEX%20FOR%20MOBILE%20SSPs%2c%20June%202023.png) We also released the [June 2023 Children’s Privacy Index for Mobile Advertising](https://ratings.pixalate.com/rankings/app/seller-childrens-privacy/20230601). Find out more in [this blog](https://www.pixalate.com/blog/june-2023-childrens-privacy-index-for-mobile-advertising-sellers), and view the rankings below: [![See the Rankings](https://no-cache.hubspot.com/cta/default/2364596/7c6748ff-a84d-4165-ae51-c696b29b3772.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/7c6748ff-a84d-4165-ae51-c696b29b3772) ## CTV Publisher Trust Index: June 2023 ![CTV PTI June 2023](https://www.pixalate.com/hs-fs/hubfs/CTV%20PTI%20June%202023.png?width=781&height=439&name=CTV%20PTI%20June%202023.png) We released the June 2023 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV, and Samsung app stores. Find out more in [this blog](https://www.pixalate.com/blog/june-2023-global-ctv-publisher-trust-indexes), and access the reports below: - [Roku PTI](https://www.pixalate.com/roku-publisher-trust-index) - [Fire TV PTI](https://www.pixalate.com/fire-tv-publisher-trust-index) - [Samsung PTI](https://www.pixalate.com/samsung-publisher-trust-index) ## June 2023 Mobile App Spoofing ![Mobile app spoofing June 2023](https://www.pixalate.com/hs-fs/hubfs/Mobile%20app%20spoofing%20June%202023.png?width=781&height=439&name=Mobile%20app%20spoofing%20June%202023.png) And the June 2023 Mobile App Spoofing reports for apps across the Google and Apple app stores. Find out more in the [Apple](https://www.pixalate.com/blog/june-2023-mobile-app-spoofing-report-apple-app-store) blog and the [Google](https://www.pixalate.com/blog/june-2023-mobile-app-spoofing-report-google-play-store) blog, and access the reports below: - [Apple](https://www.pixalate.com/mobile-app-spoofing-report-apple-app-store) - [Google](https://www.pixalate.com/mobile-app-spoofing-report-google-play-store) ## CTV & Mobile App Manual Reviews Under COPPA Rule **![COPPA Manual Review Series - Fidget Toy Maker](https://www.pixalate.com/hs-fs/hubfs/COPPA%20Manual%20Review%20Series%20-%20Fidget%20Toy%20Maker.png?width=781&height=439&name=COPPA%20Manual%20Review%20Series%20-%20Fidget%20Toy%20Maker.png)** Pixalate's [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) published five new manual reviews this week where they assess an app’s child-directedness: - [Toon Goggles - Cartoons and Music for Kids](https://www.pixalate.com/blog/app-review-series-toon-goggles-cartoons-and-music-for-kids) - [Toon Goggles Cartoons for Kids](https://www.pixalate.com/blog/app-review-series-toon-goggles-cartoons-for-kids) - [Miraculous Ladybug & Cat Noir](https://www.pixalate.com/blog/app-review-series-miraculous-ladybug-cat-noir) - [DragonVale: Hatch Dragon Eggs](https://www.pixalate.com/blog/app-review-series-dragonvale-hatch-dragon-eggs) - [Fidget Toy Maker](https://www.pixalate.com/blog/app-review-series-fidget-toy-maker) You can search Pixalate's full catalogue of reviews in our [CTV and Mobile App Review Page](https://www.pixalate.com/app-reviews) ## Pixalate at ChinaJoy, 2023 ![ChinaJoy 2023 Cover](https://www.pixalate.com/hs-fs/hubfs/ChinaJoy%202023%20Cover.png?width=1200&height=628&name=ChinaJoy%202023%20Cover.png) Next week, team Pixalate are going to be in attendance at the ChinaJoy Conference in Shanghai from the 28th to the 31st of July. You will find us at *Hall W4 - Booth 820/821 *in the* Shanghai New International Expo Center, China,* and discover how Pixalate's innovative solutions can help you combat ad fraud, ensure data privacy compliance, and maximize your advertising ROI. Visit our [ChinaJoy 2023 event page](https://www.pixalate.com/china-joy-2023) to learn more and set up a meeting! ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← EU-US Data Privacy Adequacy Decision Introduces New Framework for Free Flow of Personal Data Between Europe and USA](https://www.pixalate.com/blog/eu-us-data-privacy-adequacy-decision-introduces-new-framework) [** ](https://www.pixalate.com/blog) Next Story [Top 100 Bundle IDs For Open Programmatic CTV Advertising on Roku, Amazon Fire TV, and Samsung in June 2023 →](https://www.pixalate.com/blog/june-2023-top-100-ctv-bundle-ids) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/july-21-2023-weekly-recap#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Contact Us12 Loading... ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Download GSTI Loading... Schedule your demo today Please complete all fields Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). * * * * *