Mobile App Manual Review under COPPA Rule: 'Goat Driving Car Parking Simulator'
Pixalate continued its Mobile App Manual Reviews According to COPPA series, containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness. This week we reviewed Goat Driving Car Parking Simulator from the Apple App Store. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to each app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children). Read the full review here.
Mobile App Manual Review under COPPA Rule: 'Honey Bee Simulator'
This week we also reviewed Honey Bee Simulator from Google Play Store. Read the full review here.
Pixalate Q2 2022 IVT Benchmarks: Highest IVT rates on apps across the Apple and Google App stores by country of registry
Pixalate published the Q2 2022 Invalid Traffic (IVT) Benchmarks report last November, describing IVT distribution in programmatic advertising impressions. It covered a wide variety of data points, so we decided we would break it down further and highlight some interesting findings.
This week we looked at IVT rates, inclusive of ad fraud, on mobile apps across the Apple and Google app stores with emphasis on the country that the apps were registered in.. Find out more in our blog post.
Pixalate at CES 2023
The Pixalate team is in attendance at the CES Conference at The Aria in Las Vegas, taking place January 5-7, 2023. Our team members have been conducting meetings and answering questions about Pixalate’s platform offerings in ad fraud protection and privacy compliance for both Connected TV (CTV) and mobile. If you are at the event and would like to schedule a meeting with our team, please visit our CES 2022 event page to discuss your organizations’ needs and how we can help. We may be able to accommodate remote meetings.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”