--- title: "Pixalate Week in Review: January 3 - 6, 2023" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from January 3 - 6, 2023. image: https://www.pixalate.com/hubfs/Piotr%20-%20Blog%20Graphics-3.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: January 3 - 6, 2023 Written by [Liz Margolis](https://www.pixalate.com/blog/author/liz-margolis) Jan 6, 2023 5:00:00 PM This week's review of ad fraud and privacy in the digital advertising space: ## **Pixalate Releases December 2022 Connected TV (CTV) App Spoofing Report for Roku, Amazon Fire TV App Stores: Xumo, FuboTV, Fox news appear to be top targets** **![Top 20 spoofed CTV_December](https://www.pixalate.com/hs-fs/hubfs/Top%2020%20spoofed%20CTV_December.png?width=649&height=675&name=Top%2020%20spoofed%20CTV_December.png) ** Pixalate released the [December 2022 edition of our CTV Ad Fraud Series](https://www.pixalate.com/december-2022-ctv-app-spoofing-roku-amazon-fire-tv), where we highlight unique forms of invalid traffic (IVT), inclusive of “ad fraud,” across the Connected TV (CTV) open programmatic advertising marketplace. ## Mobile App Manual Review under COPPA Rule: 'Goat Driving Car Parking Simulator' ![Children’s Online Privacy Compliance Review Series_Goat Driving Car Parking Simulator](https://www.pixalate.com/hs-fs/hubfs/Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series_Goat%20Driving%20Car%20Parking%20Simulator.png?width=781&height=439&name=Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series_Goat%20Driving%20Car%20Parking%20Simulator.png) Pixalate continued its [Mobile App Manual Reviews According to COPPA](https://www.pixalate.com/blog/coppa-manual-review-series-faq) series, containing the detailed factors the [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) educators used to assess an app’s child-directedness. This week we reviewed Goat Driving Car Parking Simulator from the Apple App Store. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to each app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children). Read the full review [here](https://www.pixalate.com/blog/app-review-series-goat-driving-car-parking-simulator). ## Mobile App Manual Review under COPPA Rule: 'Honey Bee Simulator' **![Children’s Online Privacy Compliance Review Series_Honey Bee Simulator](https://www.pixalate.com/hs-fs/hubfs/Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series_Honey%20Bee%20Simulator.png?width=781&height=439&name=Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series_Honey%20Bee%20Simulator.png) ** This week we also reviewed Honey Bee Simulator from Google Play Store. Read the full review [here](https://www.pixalate.com/blog/app-review-series-honey-bee-simulator). ## Pixalate Q2 2022 IVT Benchmarks: Highest IVT rates on apps across the Apple and Google App stores by country of registry ![Pixalate - Q2 2022 IVT Benchmark Report](https://www.pixalate.com/hs-fs/hubfs/Pixalate%20-%20Q2%202022%20IVT%20Benchmark%20Report.png?width=781&height=439&name=Pixalate%20-%20Q2%202022%20IVT%20Benchmark%20Report.png) Pixalate published the[ Q2 2022 Invalid Traffic (IVT) Benchmarks](https://www.pixalate.com/q2-2022-ivt-benchmarks-report) report last November, describing IVT distribution in programmatic advertising impressions. It covered a wide variety of data points, so we decided we would break it down further and highlight some interesting findings. This week we looked at IVT rates, inclusive of ad fraud, on mobile apps across the Apple and Google app stores with emphasis on the country that the apps were registered in.. Find out more in our [blog post](https://www.pixalate.com/blog/q2-2022-ivt-benchmarks-highest-ivt-rates-apple-google-country-of-registry). [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/feaacb4d-c09b-4ce5-8e51-4bee67d400c1.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/feaacb4d-c09b-4ce5-8e51-4bee67d400c1) ## Pixalate at CES 2023 ![image (1)-3](https://www.pixalate.com/hs-fs/hubfs/image%20(1)-3.png?width=778&height=320&name=image%20(1)-3.png) The Pixalate team is in attendance at the CES Conference at The Aria in Las Vegas, taking place January 5-7, 2023. Our team members have been conducting meetings and answering questions about Pixalate’s platform offerings in ad fraud protection and privacy compliance for both Connected TV (CTV) and mobile. If you are at the event and would like to schedule a meeting with our team, please visit our [CES 2022 event page](https://www.pixalate.com/ces-2023) to discuss your organizations’ needs and how we can help. We may be able to accommodate remote meetings. ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Releases December 2022 Connected TV (CTV) App Spoofing Report for Roku, Amazon Fire TV App Stores: Xumo, FuboTV, Fox news appear to be top targets](https://www.pixalate.com/blog/december-2022-ctv-app-spoofing-report) [** ](https://www.pixalate.com/blog) Next Story [Connected TV (CTV) App Manual Review under COPPA Rule: ‘Nat Geo TV: Watch Live & On Demand’ →](https://www.pixalate.com/blog/app-review-series-nat-geo-tv-watch-live-and-on-demand) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/january-6-2023-weekly-update#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. 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