--- title: "Pixalate Q2 2022 IVT Benchmarks: Highest IVT rates on apps across the Apple and Google App stores by country of registry" description: "Pixalate's Q2 2022 IVT Benchmarks: This blog post looks at the IVT rates, inclusive of ad fraud, on mobile apps across the Apple and Google app stores by country of registry." image: https://www.pixalate.com/hubfs/Pixalate%20-%20Q2%202022%20IVT%20Benchmark%20Report.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) | [IVT](https://www.pixalate.com/blog/topic/ivt) | 2 min read # Pixalate Q2 2022 IVT Benchmarks: Highest IVT rates on apps across the Apple and Google App stores by country of registry [![Amit Shetty](https://www.pixalate.com/hubfs/AWNYC2021_Headshots_Amit.png)](https://www.pixalate.com/blog/author/amit-shetty) Written by [Amit Shetty](https://www.pixalate.com/blog/author/amit-shetty) Jan 6, 2023 8:00:00 AM Pixalate published the[ Q2 2022 Invalid Traffic (IVT) Benchmarks](https://www.pixalate.com/q2-2022-ivt-benchmarks-report) report last November, describing IVT distribution in programmatic advertising impressions. It covered a wide variety of data points, so we thought we would break it down further and highlight some interesting findings. **This week:** We take a look at IVT rates, inclusive of ad fraud, on mobile apps across the Apple and Google app stores with emphasis on the country that the apps were registered in. Canada and Singapore had the joint-highest mobile open programmatic IVT rates on the Google Play Store in Q2 2022, at 31%. Traffic from apps registered in the U.S. had an IVT rate of 28%. ![](https://lh3.googleusercontent.com/GIwR9JjxMh78eD7vp-L-k3MonY3QvPufBfnxs2YRBPoAHCI_RkfN8Gv5HCQtJVGoTkpA50CMW2sAQM5belQEx76LTDHFiDcBHcu3ygQZ-64ugTOzHE8vYnkKgrymYbf8NIsjQJGEkRZShsMaLG2EwPwfYcz2dHjzgpN3uQ1MdnjTzmCRTUwt4fgjF5xUhA) - Canada (31%) - Singapore (31%) - USA (28%) - France (28%) - Not Listed (23%) - Not Identified (23%) - Hong Kong (23%) - Cyprus (18%) - China (16%) - UK (14%) The USA had the highest mobile open programmatic IVT rates on the Apple App Store in Q2 2022, at 31%. Traffic from apps registered in China came next at an IVT rate of 27%. ![](https://lh3.googleusercontent.com/2oguxzXzYz-g6YpKkWrUhMp3grCKVj7V1FaMtO8rTkaMzfCEpyL_a1rjNWEra9fDA6LphsiRuXUeV8eqsCkZuFxUbIkmv7hQHtY8ZgC6USzu0Ph4MoZWsY6GaYOtlw1E_zOSyDO5AsDxOFS7V6Qwuxxr3snJdvB5o8DhenEpezKFLLveEHmLM9cm_ljjkA) - USA (31%) - China (27%) - Not Listed (27%) - Hong Kong (26%) - Israel (24%) - S. Korea (21%) - Singapore (21%) - Cyprus (18%) - Not Identified (18%) - India (12%) For more IVT trends, download a free copy of the report here: [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/1aacb89e-ed4a-4447-a930-dd3570ff3303.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/1aacb89e-ed4a-4447-a930-dd3570ff3303) *If you are interested in more insights like the above, across desktop, mobile and CTV devices,  please reach out to us using this* [*contact form*](https://www.pixalate.com/scheduledemo)*.* **About Pixalate** Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. [www.pixalate.com](https://c212.net/c/link/?t=0&l=en&o=3329116-1&h=4001275851&u=https%3A%2F%2Fwww.pixalate.com%2F&a=www.pixalate.com) ***Disclaimer*** *This blog post published by Pixalate is available for informational purposes only and is not considered legal advice. By viewing this blog post, the reader understands and agrees that there is no attorney-client relationship between the reader and the blog publisher. The blog should not be used as a substitute for legal advice from a licensed professional attorney in the applicable jurisdiction(s), and readers are urged to consult their own legal counsel on any specific legal questions concerning any specific situation. The content of this blog post reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and this blog post is not intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings pertaining to mobile and Connected TV (CTV) apps.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Mobile App Manual Review under COPPA Rule: 'Honey Bee Simulator'](https://www.pixalate.com/blog/app-review-series-honey-bee-simulator) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Releases December 2022 Connected TV (CTV) App Spoofing Report for Roku, Amazon Fire TV App Stores: Xumo, FuboTV, Fox news appear to be top targets →](https://www.pixalate.com/blog/december-2022-ctv-app-spoofing-report) ## You May Also Like These Stories on Ad Fraud [![](https://www.pixalate.com/hubfs/vMVPD%20Apps%20Traffic%20Analysis%20Report%20blog%20cover.png) ](https://www.pixalate.com/blog/pixalate-releases-global-top-20-most-popular-ctv-virtual-multichannel-video-programming-distribution-vmvpd-apps-reports-for-q1-2026) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Global Top 20 Most Popular CTV Virtual Multichannel Video Programming Distribution (vMVPD) Apps Reports for Q1 2026: ‘Hulu’ No. 1 on Apple TV, ‘Tubi’ Leads on Roku, ‘Pluto TV’ leads on Amazon Fire TV](https://www.pixalate.com/blog/pixalate-releases-global-top-20-most-popular-ctv-virtual-multichannel-video-programming-distribution-vmvpd-apps-reports-for-q1-2026) Jun 10, 2026 9:00:00 AM | 3 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20MOST%20COMMON%20MOBILE%20AD%20FRAUD%20TYPES%20GOOGLE%20-%20APPLE%20BLOG%20COVER.png) ](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases May 2026 Most Common Mobile App Ad Fraud Types: ‘High Risk Device ID’ Most Common Type Across Google Play Store (32%); ‘High Risk IP’ Most Common on Apple App Store (48%)](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) Jun 9, 2026 9:00:00 AM | 2 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20MOST%20COMMON%20CTV%20AD%20FRAUD%20TYPES%20BLOG%20COVER.jpg) ](https://www.pixalate.com/blog/pixalates-may-2026-most-common-programmatic-ad-fraud-types-in-ctv-apps) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases May 2026 Most Common Programmatic Ad Fraud Types in CTV Apps: ‘Proxy’ Most Common on Samsung Smart TV & LG Smart TV, ‘App Spoofing’ Most Common on Amazon Fire TV & Apple TV](https://www.pixalate.com/blog/pixalates-may-2026-most-common-programmatic-ad-fraud-types-in-ctv-apps) Jun 9, 2026 9:00:00 AM | 3 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/q2-2022-ivt-benchmarks-highest-ivt-rates-apple-google-country-of-registry#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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