--- title: "Pixalate Week in Review: January 9 - 13, 2023" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from January 9 - 13, 2023. image: https://www.pixalate.com/hubfs/Piotr%20-%20Blog%20Graphics-4.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 3 min read # Pixalate Week in Review: January 9 - 13, 2023 Written by [Liz Margolis](https://www.pixalate.com/blog/author/liz-margolis) Jan 13, 2023 2:00:00 PM This week's review of ad fraud and privacy in the digital advertising space: ## Pixalate Introduces Ad Industry’s First COPPA Compliance Technology for Connected TV (CTV) to Identify Child-Directed Apps in Roku and Amazon Fire TV Stores **![First COPPA Compliance Technology_CTV_V2 (3)](https://www.pixalate.com/hs-fs/hubfs/First%20COPPA%20Compliance%20Technology_CTV_V2%20(3).png?width=982&height=552&name=First%20COPPA%20Compliance%20Technology_CTV_V2%20(3).png) ** This week, Pixalate announced the launch of the ad industry’s first Children’s Online Privacy Protection Act (COPPA) compliance toolkit for CTV to identify and assess child-directed apps across the Roku and Amazon Fire TV app stores. Read more about it in our [blog post](https://www.pixalate.com/blog/ai-industrys-first-coppa-compliance-technology-for-ctv), where you'll also be able to download our [Q4 2022 CTV Roku vs. Amazon: COPPA Risk Scorecard Report](https://www.pixalate.com/q4-2022-coppa-scorecard-roku-amazon). ## Pixalate Releases December 2022 Mobile App Spoofing Report For Apple, Google App Stores: Comedy Central, Tumblr Among Popular Apps Targeted ![image1-Jan-12-2023-05-41-53-8832-PM](https://www.pixalate.com/hs-fs/hubfs/image1-Jan-12-2023-05-41-53-8832-PM.png?width=1921&height=1080&name=image1-Jan-12-2023-05-41-53-8832-PM.png) Pixalate released the [December 2022 edition of our Mobile Ad Fraud Series](https://www.pixalate.com/december-2022-mobile-app-spoofing-apple-google-app-stores), where we highlight unique forms of invalid traffic (IVT), inclusive of “ad fraud,” across the mobile open programmatic advertising marketplace. This report covers Mobile App Spoofing numbers for December 2022. Read more about it in our [blog post](https://www.pixalate.com/blog/december-2022-mobile-app-spoofing-report). ## Connected TV (CTV) App Manual Review under COPPA Rule: ‘Nat Geo TV: Watch Live & On Demand’ ![Children’s Online Privacy Compliance Review Series_Nat Geo TV_ Watch Live & On Demand](https://www.pixalate.com/hs-fs/hubfs/Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series_Nat%20Geo%20TV_%20%20Watch%20Live%20%26%20On%20Demand.png?width=781&height=439&name=Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series_Nat%20Geo%20TV_%20%20Watch%20Live%20%26%20On%20Demand.png) Pixalate continued its [Mobile App Manual Reviews According to COPPA](https://www.pixalate.com/blog/coppa-manual-review-series-faq) series, containing the detailed factors the [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) educators used to assess an app’s child-directedness. This week we reviewed Nat Geo TV: Watch Live & On Demand from the Amazon Fire TV App store and the Roku Channel Store. You can read the full review [here](https://www.pixalate.com/blog/app-review-series-nat-geo-tv-watch-live-and-on-demand). ## Connected TV (CTV) App Manual Review under COPPA Rule: ‘GamingWithKev - Let’s Play’ **![Children’s Online Privacy Compliance Review Series_GamingWithKev](https://www.pixalate.com/hs-fs/hubfs/Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series_GamingWithKev.png?width=781&height=439&name=Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series_GamingWithKev.png) ** This week we also reviewed GamingWithKev - Let’s Play from the Amazon Fire TV App store and the Roku Channel Store. Read the full review [here](https://www.pixalate.com/blog/app-review-series-gaming-with-kev-lets-play). ## Pixalate Q2 2022 IVT Benchmarks: Highest IVT rates by CTV device type ![CTV device type-1](https://www.pixalate.com/hs-fs/hubfs/CTV%20device%20type-1.png?width=781&height=439&name=CTV%20device%20type-1.png) Pixalate published the[ Q2 2022 Invalid Traffic (IVT) Benchmarks](https://www.pixalate.com/q2-2022-ivt-benchmarks-report) report last November, describing IVT distribution in programmatic advertising impressions. It covered a wide variety of data points, so we decided we would break it down further and highlight some interesting findings. This week we looked at IVT rates, inclusive of ad fraud, across the top 10 most popular CTV devices. Find out more in our [blog post](https://www.pixalate.com/blog/q2-2022-ivt-benchmarks-highest-ivt-rates-ctv-device-type).   ## *Pixalate in the news...* ## Start.io Partners with Pixalate To Fight Ad Fraud On Its Mobile Programmatic Platform MediaPost published [an article](https://www.mediapost.com/publications/article/381388/startio-partners-with-pixalate-to-fight-ad-fraud.html) about Start.io partnering with Pixalate to validate compliance against ad fraud on its mobile programmatic platform. Start.io sought to partner with a MRC accredited vendor to ensure that all inventory is legitimate. From MediaPost: *"We've taken numerous actions to ensure that nothing can go live on our platform unless we have complete certainty about it, and this is yet another step toward 100% accountability," states Ravit Ross, CRO of Start.io.* Read the full article [here](https://www.mediapost.com/publications/article/381388/startio-partners-with-pixalate-to-fight-ad-fraud.html). ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Releases December 2022 Mobile App Spoofing Report For Apple, Google App Stores: Comedy Central, Tumblr Among Popular Apps Targeted](https://www.pixalate.com/blog/december-2022-mobile-app-spoofing-report) [** ](https://www.pixalate.com/blog) Next Story [Q&A with Josh Solomon, Luna Media on Maintaining quality ad inventory across multiple devices →](https://www.pixalate.com/blog/luna-media-qa) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/january-13-2023-weekly-update#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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