Pixalate published the Q2 2022 Invalid Traffic (IVT) Benchmarks report last November, describing IVT distribution in programmatic advertising impressions. It covered a wide variety of data points, so we thought we would break it down further and highlight some interesting findings.
This week: We are looking at IVT rates, inclusive of ad fraud, across the top 10 most popular CTV devices.
Google Chromecast topped the list with an IVT rate of 37%. Sony came in at second with an IVT rate of 32%, with Apple in third at 26%.
- Chromecast (37%)
- Sony (32%)
- Apple (26%)
- Vizio (18%)
- Samsung (18%)
- LG (18%)
- Amazon (17%)
- Roku (16%)
- Mxq (13%)
- Microsoft (8%)
For more IVT trends, download a free copy of the report here:
If you are interested in more insights like the above, across desktop, mobile and CTV devices, please reach out to us using this contact form.
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com
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