Join Pixalate and Basis (formerly Centro) for a webinar on Wednesday, December 15, 2021, at 1 pm ET (UTC-5), for a breakdown of how to use programmatic Supply Path Optimization (SPO) to wrangle ad fraud in 2022.
What you will learn:
What is SPO and why it matters
The importance of the IAB Tech Lab's SupplyChain Object standard
The role of the IAB Tech Lab's ads.txt and sellers.json standards
How to avoid ad fraud using SPO
How to secure your ad supply chain from end to end
Google and Roku settled over YouTube apps distribution
"Roku and Google have agreed to a multi-year extension for both YouTube and YouTube TV apps to be distributed on Roku," according to Axios. "Roku's deal with Google to distribute YouTube was set to expire this month. Without a deal, YouTube would've been removed from Roku's channel store, creating a big competitive disadvantage, especially during the holiday season."
IAB Tech Lab reveals a new version of its CTV real-time bidding standard
"The IAB Tech Lab this morning released a new version of its OpenRTB standards and specification, including features it says will enable the seamless buying of connected TV (CTV) inventory,” informs MediaPost. "The tech lab said the specs cover three types of CTV advertising pods -- “structured, dynamic and hybrid” ones -- that will give advertisers and media-buyers the flexibility to “place multiple ad requests in one bid request.”
Senators consider a bill forcing social media platforms to share their data with researchers
"A bipartisan group of U.S. senators plans to introduce legislation that would require Meta Platforms Inc. and other social-media companies to provide outside researchers with data access," informs the Wall Street Journal. Researchers would be allowed to submit their proposals to the National Science Foundation, and if it would support it, social media platforms will be required to provide data.
Column6 Integrates Pixalate For Fraud Protection On Connected TV Advertising
Column6, the global advertising management platform built for Connected TV (CTV), has announced a business partnership with Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for CTV and Mobile Advertising. Pixalate will provide Column6 with invalid traffic (IVT) detection and filtration on CTV ad campaigns. Column6 will also leverage Pixalate’s ad fraud Supply Path Optimization (SPO) technology via the Pixalate Analytics platform.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”