--- title: "Pixalate Week in Review:  December 6-10, 2021" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from December 6-10, 2021. image: https://www.pixalate.com/hubfs/PIXALATE%20WEEK%20IN%20REVIEW%20December%206-10%2c%202021%20.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 3 min read # Pixalate Week in Review:  December 6-10, 2021 [![Piotr Boiwka](https://www.pixalate.com/hubfs/T04HJ6UKU-U020R2VVALF-e2a0de641049-512.jpg)](https://www.pixalate.com/blog/author/piotr-boiwka) Written by [Piotr Boiwka](https://www.pixalate.com/blog/author/piotr-boiwka) Dec 10, 2021 3:00:00 PM This week's review of ad fraud and quality in the digital advertising space. ## Webinar: Fraud Finding - Programmatic Supply Path Optimization (SPO) Tips for 2022 ### ![spo-webinar-pixalate-basis-december-2021-head-image](https://www.pixalate.com/hs-fs/hubfs/spo-webinar-pixalate-basis-december-2021-head-image.png?width=600&height=338&name=spo-webinar-pixalate-basis-december-2021-head-image.png) Join Pixalate and Basis (formerly Centro) for a webinar on Wednesday, December 15, 2021, at 1 pm ET (UTC-5), for a breakdown of how to use programmatic [Supply Path Optimization](https://www.pixalate.com/blog/supply-path-optimization-ad-fraud) (SPO) to wrangle ad fraud in 2022. What you will learn: - What is SPO and why it matters - The importance of the IAB Tech Lab's SupplyChain Object standard - The role of the IAB Tech Lab's ads.txt and sellers.json standards - How to avoid ad fraud using SPO - How to secure your ad supply chain from end to end - How to save money and avoid arbitrage pitfalls - And more [Register here for free.](https://www.pixalate.com/webinar-programmatic-supply-path-optimization-spo-tips-2022?utm_content=187966348&utm_medium=social&utm_source=linkedin&hss_channel=lcp-2680183) [![Register](https://no-cache.hubspot.com/cta/default/2364596/f3101345-96e9-442e-ad17-a2799e2f14d7.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/f3101345-96e9-442e-ad17-a2799e2f14d7) ## **Google and Roku settled over YouTube apps distribution** ### ![youtube-tv](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/youtube-tv.png?width=600&name=youtube-tv.png) "Roku and Google have agreed to a multi-year extension for both YouTube and YouTube TV apps to be distributed on Roku," [according to Axios](https://www.axios.com/roku-youtube-google-deal-57c4193f-a350-4af8-bbe0-f465c9ced762.html). "Roku's deal with Google to distribute YouTube was set to expire this month. Without a deal, YouTube would've been removed from Roku's channel store, creating a big competitive disadvantage, especially during the holiday season." [![axios logo](https://www.pixalate.com/hs-fs/hubfs/axios%20logo.jpg?width=119&name=axios%20logo.jpg)](https://www.axios.com/roku-youtube-google-deal-57c4193f-a350-4af8-bbe0-f465c9ced762.html) [Learn more here.](https://www.axios.com/roku-youtube-google-deal-57c4193f-a350-4af8-bbe0-f465c9ced762.html) ## IAB Tech Lab reveals a new version of its CTV real-time bidding standard![watching-tv-ctv-ott-apps](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/watching-tv-ctv-ott-apps.png?width=600&name=watching-tv-ctv-ott-apps.png) "The IAB Tech Lab this morning released a new version of its OpenRTB standards and specification, including features it says will enable the seamless buying of connected TV (CTV) inventory,” [informs MediaPost](https://www.mediapost.com/publications/article/369283/tech-lab-unveils-ctv-bidding-standard-includes-ne.html). "The tech lab said the specs cover three types of CTV advertising pods -- “structured, dynamic and hybrid” ones -- that will give advertisers and media-buyers the flexibility to “place multiple ad requests in one bid request.” [![MediaPost logo](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/Press%20Logos/MediaPost%20logo.jpg?width=100&name=MediaPost%20logo.jpg)](https://www.mediapost.com/publications/article/369283/tech-lab-unveils-ctv-bidding-standard-includes-ne.html) [Find more details here.](https://www.mediapost.com/publications/article/369283/tech-lab-unveils-ctv-bidding-standard-includes-ne.html) ## Senators consider a bill forcing social media platforms to share their data with researchers ### ![social-media-mobile-likes-comments](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/social-media-mobile-likes-comments.png?width=600&name=social-media-mobile-likes-comments.png) "A bipartisan group of U.S. senators plans to introduce legislation that would require Meta Platforms Inc. and other social-media companies to provide outside researchers with data access," [informs the Wall Street Journal](https://www.wsj.com/articles/senators-want-social-media-apps-to-share-research-11639044001). Researchers would be allowed to submit their proposals to the National Science Foundation, and if it would support it, social media platforms will be required to provide data.[![WSJ Wall Street Journal logo](https://www.pixalate.com/hs-fs/hubfs/WSJ%20Wall%20Street%20Journal%20logo.png?width=190&name=WSJ%20Wall%20Street%20Journal%20logo.png)](https://www.wsj.com/articles/senators-want-social-media-apps-to-share-research-11639044001) [Find more here](https://www.wsj.com/articles/senators-want-social-media-apps-to-share-research-11639044001) ## Column6 Integrates Pixalate For Fraud Protection On Connected TV Advertising ### ![Pixalate Column6 Press Release](https://www.pixalate.com/hs-fs/hubfs/Pixalate%20Column6%20Press%20Release.png?width=600&name=Pixalate%20Column6%20Press%20Release.png) Column6, the global advertising management platform built for Connected TV (CTV), has announced a business partnership with Pixalate, ​​the market-leading fraud protection, privacy, and compliance analytics platform for CTV and Mobile Advertising. Pixalate will provide Column6 with invalid traffic (IVT) detection and filtration on CTV ad campaigns. Column6 will also leverage Pixalate’s ad fraud [Supply Path Optimization](https://www.pixalate.com/webinar-programmatic-supply-path-optimization-spo-tips-2022) (SPO) technology via the Pixalate Analytics platform.  [Learn more here.](https://www.pixalate.com/blog/column6-integrates-pixalate-ad-fraud-protection-ctv) This week, Pixalate also released two blogs revealing insights about CTV ad market trends in APAC and rising number of apps supporting open programmatic advertising in CTV: - [Unique APAC Region: CTV Ad Spend Remains Flat in 2021](https://www.pixalate.com/blog/apac-ctv-ad-spend-trends) - [The number of CTV apps supporting open programmatic advertising rose by 71% YoY](https://www.pixalate.com/blog/ctv-apps-supporting-programmatic-advertising) [![pixalate-mark-logo-1](https://www.pixalate.com/hs-fs/hubfs/pixalate-mark-logo-1.png?width=100&name=pixalate-mark-logo-1.png)](https://blog.pixalate.com) ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Week in Review: November 29 - December 3, 2021](https://www.pixalate.com/blog/december-3-2021-weekly-update) [** ](https://www.pixalate.com/blog) Next Story [Q&A with Andre Sevigny, Pubfinity, on Combating Ad Fraud in the Desktop Gaming Inventory →](https://www.pixalate.com/blog/pubfinity-qa-desktop-inventory-quality) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - 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Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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