--- title: "Pixalate releases State of Connected TV/OTT: 2019 Ad Supply Trends Report; 330% global growth in programmatic ad transactions" description: "Pixalate has released its State of Connected TV/OTT: 2019 Ad Supply Trends Report, featuring granular analysis on the latest trends in OTT/CTV advertising." image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/Cover%20-%20State%20of%20Connected%20TV_OTT_%20Ad%20Supply%20Trends%20Report%202019.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/Cover%20-%20State%20of%20Connected%20TV_OTT_%20Ad%20Supply%20Trends%20Report%202019.png) [CTV](https://www.pixalate.com/blog/topic/ctv) | [Research Reports](https://www.pixalate.com/blog/topic/research-reports) | 2 min read # Pixalate releases State of Connected TV/OTT: 2019 Ad Supply Trends Report; 330% global growth in programmatic ad transactions Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Feb 12, 2020 9:00:00 AM **PALO ALTO, Feb. 12, 2020**** — **Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced the release of its **[State of Connected TV/OTT: 2019 Ad Supply Trends Report](https://info.pixalate.com/ott-ctv-programmatic-ad-supply-trends-2019)**, featuring granular analysis on the latest trends in Over-the-Top (OTT) and Connected TV (CTV) advertising. [![Download Report](https://no-cache.hubspot.com/cta/default/2364596/e5facfc8-a86e-422f-abbb-521649d40a1e.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/e5facfc8-a86e-422f-abbb-521649d40a1e) **Key Findings: 330% global growth in programmatic OTT/CTV ad transactions in 2019** OTT/CTV device market share is determined by the share of voice of programmatic OTT/CTV ad impressions based on the device the impressions were delivered to. OTT/CTV device market share is based on data monitored by Pixalate. **What’s inside the report** Pixalate’s [State of Connected TV/OTT: 2019 Ad Supply Trends Report](https://info.pixalate.com/ott-ctv-programmatic-ad-supply-trends-2019) includes: - New **benchmarks** on the **programmatic OTT/CTV** ad landscape - Global OTT/CTV programmatic ad **growth rates**, including North America, APAC, EMEA, and LATAM breakouts - Breakdown of **OTT/CTV device popularity**, including Roku, Amazon, Apple, and more - The rise in the total number of **OTT/CTV apps that support programmatic advertising** - Growth of the **Roku channel store** - Top 10 **most popular Roku apps** based on programmatic ad volume - Top **supply-side platforms** (SSPs) for programmatic advertising in OTT/CTV “Connected TV is no longer an add-on channel; it’s the medium fueling disruption in the digital advertising economy,” said Jalal Nasir, CEO of Pixalate. “As the OTT/CTV streaming wars heat up with more publishers entering the ecosystem, we encourage brands to take proper precautions when validating their supply partners.” Download a free copy of the [State of Connected TV/OTT: 2019 Ad Supply Trends Report](https://info.pixalate.com/ott-ctv-programmatic-ad-supply-trends-2019) today. [![Download Report](https://no-cache.hubspot.com/cta/default/2364596/e5facfc8-a86e-422f-abbb-521649d40a1e.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/e5facfc8-a86e-422f-abbb-521649d40a1e) ** ###** **Follow Pixalate** - [Blog](https://blog.pixalate.com/) - [LinkedIn](https://www.linkedin.com/company/pixalate/) - [Twitter](https://twitter.com/pixalateinc) **ABOUT PIXALATE** Pixalate, a global ad fraud intelligence and marketing compliance platform, works with brands and platforms to prevent invalid traffic and improve ad inventory quality. We offer the only system of coordinated solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud. Pixalate is an **MRC-accredited service for the detection and filtration of sophisticated invalid traffic** (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising. [www.pixalate.com](https://www.pixalate.com/) ***Disclaimer*** *The content of this press release, and the **State of Connected TV/OTT: 2019 Ad Supply Trends Report**, reflect Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees.* **MEDIA CONTACT** info@pixalate.com ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← 32% of mobile app programmatic ads are potentially brand-unsafe](https://www.pixalate.com/blog/brand-safety-content-mobile-app-programmatic-advertising-android) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Week in Review: February 10 - 14, 2020 →](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-february-14-2020) ## You May Also Like These Stories on CTV [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20landing%20page%20hero%20image.png) ](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Launches OpenEPG™ 1.0 Analytics to Bring Linear TV-Grade Measurement & Verification to Open Programmatic CTV; 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