The results reveal that a significant amount of programmatic mobile in-app ad transactions are possibly-brand unsafe. Read our blog for more.
3. eMarketer releases 2020 Digital Ad Fraud report
"Digital ad fraud is still a major problem for programmatic advertisers and their partners throughout the supply chain," wrote eMarketer in the intro to its Digital Ad Fraud 2020 report. "Education and awareness have improved, along with detection. Efforts to continue to expose more of the programmatic supply chain are making a difference, but there are still risky pockets of supply and other vulnerabilities."
4. Ad fraud chat with former Uber exec
In this AListDaily podcast, Uber's former head of performance marketing and CRM, Kevin Frisch, "discusses the largest ever fraud case, a case between Uber and its suppliers of performance marketing and advertising," the synopsis reads. "Frisch shares what happened, what was the trigger that launched the investigation, how they diagnosed what was going on, and several measurement challenges along the way."
5. Chrome extensions exploited in alleged 'ad fraud network'
"Researchers have uncovered and dismantled a long-running malvertising and ad-fraud network that relied on an extensive set of nearly identical Chrome extensions to gather users' private browsing data and direct them to potentially malicious sites," reported Duo Security.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”