This week's review of ad fraud and privacy in the digital advertising space:
APAC Market Trends Report
Pixalate released the H1 2023 APAC Market and IVT Report, evaluating the state of the mobile and CTV marketplaces in the Asia-Pacific (APAC) region, including device market share, app developer growth, and invalid traffic (IVT) and ad fraud trends. You can find out more in this blog, and access the report below:
SSP Global Market Share Rankings
We released the Q2 2023 Supply-Side Platform (SSP) Global Market Share Rankings for CTV Apps across the Roku, Amazon Fire TV, and Samsung App Stores. Find out more in this blog, and access the reports here:
We released the Q2 2023 CTV Bundle ID Mapping Report. Pixalate conducted a study of billions of open programmatic CTV ad transactions in Q2 2023 to provide insights into the scale of variations in CTV Bundle IDs. Find out more in this blog, and access the reports here:
And the July 2023 CTV App Spoofing Reports for Fire TV and Roku, where we highlight this unique form of invalid traffic (IVT, including “ad fraud”) across the Connected TV (CTV) open programmatic advertising marketplace. Find out more in the Roku blog and the Fire TV blog, and access the reports here:
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”