This week's review of ad fraud and privacy in the digital advertising space:
Pixalate released the H1 2023 APAC Market and IVT Report, evaluating the state of the mobile and CTV marketplaces in the Asia-Pacific (APAC) region, including device market share, app developer growth, and invalid traffic (IVT) and ad fraud trends. You can find out more in this blog, and access the report below:
We released the Q2 2023 Supply-Side Platform (SSP) Global Market Share Rankings for CTV Apps across the Roku, Amazon Fire TV, and Samsung App Stores. Find out more in this blog, and access the reports here:
We released the June 2023 Mobile Invalid Traffic (IVT) Overlap Reports for the Apple App Store and Google Play Store. Find out more in this blog, and access the reports here:
We released the Q2 2023 CTV Bundle ID Mapping Report. Pixalate conducted a study of billions of open programmatic CTV ad transactions in Q2 2023 to provide insights into the scale of variations in CTV Bundle IDs. Find out more in this blog, and access the reports here:
And the July 2023 CTV App Spoofing Reports for Fire TV and Roku, where we highlight this unique form of invalid traffic (IVT, including “ad fraud”) across the Connected TV (CTV) open programmatic advertising marketplace. Find out more in the Roku blog and the Fire TV blog, and access the reports here:
Pixalate's Trust & Safety Advisory Board published five new manual reviews this week where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
