This week's review of ad fraud and privacy in the digital advertising space:
Pixalate released the Q2 2023 Mobile, CTV, Desktop & Mobile Web Seller Trust Indexes, the comprehensive global seller quality ratings and rankings for programmatic advertising sold on mobile apps available for download in the Google Play and Apple App Stores, the Roku, Amazon Fire TV, and Samsung devices, and across desktop and mobile web. You can find out more in the mobile blog, the CTV blog, the desktop blog and access the rankings below:
We released the July 2023 Mobile Publisher Trust Index (PTI), a global approach to quality measurement and monthly rankings of the world's Connected TV (CTV) and mobile apps, bringing transparency to the programmatic advertising ecosystem. Find out more in this blog, and access the reports here:
To help the open programmatic ad marketplace better understand the CTV Bundle ID landscape, Pixalate is publishing a list of the top 100 most popular Bundle IDs across Roku, Amazon Fire TV, and, Samsung, from July 2023 based on global data. Find in this blog, and access the reports here:
Pixalate's Trust & Safety Advisory Board published five new manual reviews this week where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
