Yahoo was the No. 1-ranked SSP on both the Web Seller Trust Index - International and the Web Seller Trust Index - U.S. in Q2 2023
LONDON, August 16, 2023 --Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q2 2023 Web Seller Trust Indexes, the comprehensive global seller quality ratings and rankings for programmatic advertising sold across desktop and mobile web.
Pixalate’s Seller Trust Indexes are the worldwide standards in programmatic advertising quality ratings. The indexes evaluate and rank the quality and integrity of key sellers in the programmatic supply chain across channels, platforms, and devices. Web STI rankings are based on a variety of seller factors, including invalid traffic (IVT), ads.txt transparency,, viewability, and more.
Pixalate’s other indexes include the CTV Seller Trust Index for global Connected TV advertising and the Mobile Seller Trust Index for global mobile in-app advertising. See the full suite of Pixalate’s Seller Trust Indexes.
The Top SSPs for Programmatic Advertising Across Mobile Web & Desktop in Q2 2023
Here are the top five sellers of programmatic desktop/mobile web advertising inventory based on overall quality in Q2 2023.
Yahoo — Final Score: 92 (A)
Sharethrough — Final Score: 91 (A)
Sovrn — Final Score: 90 (A)
Index Exchange — Final Score: 90 (A)
Google AdExchange — Final Score: 88 (A)
Yahoo has been on a steady rise up the leaderboard for the Web Seller Trust Index - U.S., going from No. 14 in Q3 2022, to No. 4 in Q4 2022, No. 3 in Q1 2023, and finally No. 1 this quarter.
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com
The content of this press release, and the Seller Trust Indexes (collectively, the "Indexes"), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. As cited in the Indexes, the ratings and rankings in the Indexes are based on a number of metrics and Pixalate's opinions regarding the relative performance of each seller with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across the globe, in the U.S., and in North America, EMEA, APAC, and LATAM, respectively. Any insights shared are grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”