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Pixalate Week in Review: April 25 - 29, 2022

Apr 29, 2022 12:30:00 PM

This week's review of ad fraud and privacy in the digital advertising space.

220k mobile apps delisted from Google, Apple in Q1 2022 – the lowest number of removed apps in over a yearMobile Apps from Apple and Google Stores Graph_GIF_960x540

Pixalate published its findings on a major downtick in the number of apps delisted from the Google Play and Apple App stores in the first three months of 2022, in comparison to the last quarter of 2021. 

Pixalate also made available its list of the top 100 apps delisted from each store, which is available for download here.

Webinar: CTV Ad Fraud Prevent: Learn How Pixalate Helps Amazon DSP Customers Protect Against Fraud


Last week, Pixalate’s Vice President of Business Development Calvin Scharffs and Vice President of Product Management, Amit Shetty, hosted a webinar concerning how Pixalate helps Amazon DSP customers protect against ad fraud.

The webinar focused on how Pixalate helps Amazon DSP fight ad fraud with product compatibility for Amazon DSP.  Shetty described the current issues that advertisers face when dealing with Invalid Traffic (IVT). Pixalate is excited to offer this new service during a free trial period for Amazon DSP customers.

Appeals Court Urged To Reinstate Children’s Privacy Lawsuit Against YouTube


MediaPost reported that lawyers for young YouTube members are attempting to persuade an appeals court to reexamine claims levied against YouTube claiming that it has violated California privacy laws by tracking minors for advertising purposes.

The lawsuit is based on “a California law regarding ‘intrusion upon seclusion’ -- a broad privacy concept that involves ‘highly offensive’ conduct. They add that the federal children's privacy law was never intended to deprive children ‘of longstanding state law protections.’

As Europe Approves New Tech Laws, the U.S. Falls Further Behind


The New York Times published a report tracking the EU’s enactment and rollout of sweeping privacy regulations including “far-reaching regulations to curb the dominance of the tech giants and [on April 16th] reached a deal on new legislation to protect its citizens from harmful online content.” 

The article highlighted how the U.S. Congress hasn’t “passed a single piece of comprehensive legislation to protect internet consumers and to rein in the power of its technology giants.”


Apple counters claims that privacy features were meant to boost its ad business


An article from Apple Insider details a report Apple recently released, “Mobile Advertising and the Impact of Apple’s App Tracking Transparency Policy” counters claims made against Apple that “Apple implemented App Tracking Transparency to bolster its own advertising business while snarling competitors.” Two points made in Apple’s defense were that Apple completely forgoes third-party data for its own advertising purposes and that Apple’s own apps often have stronger privacy features than its own requirements for outsider developers’ apps.

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