--- title: "Webinar: CTV Ad Fraud Prevention: Learn How Pixalate Helps Amazon DSP Customers Protect Against Fraud" description: Pixalate recently teamed up with Amazon to add the ability to add Pixalates ad fraud protection inside Amazon DSP.  Watch the recap to learn more. image: https://www.pixalate.com/hubfs/Amazon%20DSP%20Webinar.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) | [Thought Leadership](https://www.pixalate.com/blog/topic/thought-leadership) | [Webinar](https://www.pixalate.com/blog/topic/webinar) | [Webinars](https://www.pixalate.com/blog/topic/webinars) | 1 min read # Webinar: CTV Ad Fraud Prevention: Learn How Pixalate Helps Amazon DSP Customers Protect Against Fraud Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Apr 22, 2022 11:00:00 AM Last week, Pixalate Vice President of Business Development, Calvin Scharffs and Vice President of Product Management, Amit Shetty, held a webinar concerning how Pixalate helps Amazon DSP customers protect against ad fraud. [Watch the entire webinar here.](https://www.youtube.com/watch?v=CrLArVv4wtA) Presented by: - Amit Shetty, VP of Ad Fraud Platform, Pixalate - Calvin Scharffs, VP of Business Development, Pixalate ## **How Pixalate helps Amazon DSP fight ad fraud** - Schraffs described how these products are now compatible with Amazon DSP: “Beginning January 2022, Amazon DSP clients now have the opportunity to protect their ad campaigns when using Amazon DSP with Pixalate’s ad fraud blocking technology. One thing that's unique to Pixalate’s product is that it covers apps that have been delisted from the Google Play and Apple app stores in the last six months.” Scharffs pointed out that “ad fraud is a very, very big deal,” adding that of the over $200 million spent on digital advertising in 2021, according to AMA and Juniper “about $59 billion was lost to ad fraud. So Pixalate as a company is squarely in the middle of helping to protect and stop those bad actors from getting that money and being a part of that bad ecosystem.” Shetty described the issue at hand that advertisers face: - “This method of adding these pre-bid filters helps to prevent fraudulent activity. In theory what it should do is give you better traffic and more validated traffic and increase not only your return on ad spend, but your Amazon Cost of Sale costs and click through rates.” Pixalate is excited to offer this new service during a free trial period for Amazon DSP customers. After the trial period has ended, there will be a nominal CPM fee added. [![Schedule a Demo](https://no-cache.hubspot.com/cta/default/2364596/f7a46eb0-af97-40e4-911b-378190e785b3.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/f7a46eb0-af97-40e4-911b-378190e785b3) ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← How the Kids Online Safety Act (KOSA) Could Impact Programmatic Advertising](https://www.pixalate.com/blog/kosa-act-impact-on-programmatic-advertising) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Week in Review: April 18-22, 2022 →](https://www.pixalate.com/blog/april-22-2022-weekly-update) ## You May Also Like These Stories on Ad Fraud [![](https://www.pixalate.com/hubfs/vMVPD%20Apps%20Traffic%20Analysis%20Report%20blog%20cover.png) ](https://www.pixalate.com/blog/pixalate-releases-global-top-20-most-popular-ctv-virtual-multichannel-video-programming-distribution-vmvpd-apps-reports-for-q1-2026) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Global Top 20 Most Popular CTV Virtual Multichannel Video Programming Distribution (vMVPD) Apps Reports for Q1 2026: ‘Hulu’ No. 1 on Apple TV, ‘Tubi’ Leads on Roku, ‘Pluto TV’ leads on Amazon Fire TV](https://www.pixalate.com/blog/pixalate-releases-global-top-20-most-popular-ctv-virtual-multichannel-video-programming-distribution-vmvpd-apps-reports-for-q1-2026) Jun 10, 2026 9:00:00 AM | 3 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20MOST%20COMMON%20MOBILE%20AD%20FRAUD%20TYPES%20GOOGLE%20-%20APPLE%20BLOG%20COVER.png) ](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases May 2026 Most Common Mobile App Ad Fraud Types: ‘High Risk Device ID’ Most Common Type Across Google Play Store (32%); 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Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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