There are roughly 5 million-plus mobile apps available for download across the Google Play Store and Apple App Store — but hundreds of thousands of apps are delisted (removed) from app stores each quarter.
Pixalate keeps tabs on delisted apps to keep you up to speed on the latest changes in the app marketplace.
In Q1 2022, about 220k apps were delisted across Google and Apple
According to Pixalate’s data, 219,635 apps were delisted across Google and Apple mobile app stores in Q1 2022 alone. However, the data reveals that the vast majority of delistings occurred on the Google Play Store:
214,615 apps delisted from Google Play Store in Q1 2022
5,020 apps delisted from Apple App Store in Q1 2022
Q1 2022 saw Google delist the fewest number of apps dating back to 2021
The 214,615 apps delisted from Google last quarter was the lowest single-quarter delisting dating back to the start of 2021:
Nearly twice as many apps were delisted from Google’s mobile app store in Q4 2021.
Only 5,000 apps were delisted from Apple App Store — down from nearly 100k a year ago
Apple also saw its lowest single-quarter delisting dating back to the start of 2021. The 5,020 apps delisted is by far the lowest number in a quarter. In Q1 2021, nearly 100,000 apps were delisted.
A relatively smaller number of apps were delisted from Apple in Q4 2021 as well (13.6k).
Pixalate will continue to monitor to see if the number of apps delisted from both stores continues to decrease, or if we see a spike as 2022 progresses.
See the top 100 delisted apps from each app store
Pixalate has made available for download the top 100 apps from each app store that were delisted in Q1 2022 with the following fields included:
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”