--- title: "Pixalate Week in Review: April 14 - April 18, 2025" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from April 14 - April 18, 2025. image: https://www.pixalate.com/hubfs/Apr%2018%2c%202025.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 1 min read # Pixalate Week in Review: April 14 - April 18, 2025 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Apr 18, 2025 10:38:35 AM This week's review of ad fraud and privacy in the digital advertising space. ## CTV Device Market Share Reports - Q1 2025 [![landing page cover CTV Device Market Share Report - Global](https://www.pixalate.com/hs-fs/hubfs/Blog%20Media/landing%20page%20cover%20CTV%20Device%20Market%20Share%20Report%20-%20Global.png?width=420&height=236&name=landing%20page%20cover%20CTV%20Device%20Market%20Share%20Report%20-%20Global.png)](https://www.pixalate.com/ctv-device-global-market-share-report-global)Discover which CTV devices drive the most open programmatic ad traffic. Pixalate’s CTV Device Market Share reports offer key insights for advertisers and stakeholders navigating the evolving CTV advertising landscape in 2025.   These reports are based on time series data from Q1 2024 to Q1 2025, ranking devices by their quarterly share of voice (SOV) in open programmatic advertising globally and across the United States, United Kingdom, Canada, and Mexico. **Download the latest reports here:**   [![CTV Device Global Market Share Report](https://no-cache.hubspot.com/cta/default/2364596/f2326b40-4966-451c-804a-05fabbdec1d2.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/f2326b40-4966-451c-804a-05fabbdec1d2) --- ## Top Grossing CTV & Mobile Apps - March 2025 [![Top Grossing Mobile & CTV Apps - March 2025 - email cover](https://www.pixalate.com/hs-fs/hubfs/Top%20Grossing%20Mobile%20%26%20CTV%20Apps%20-%20March%202025%20-%20email%20cover.png?width=420&height=236&name=Top%20Grossing%20Mobile%20%26%20CTV%20Apps%20-%20March%202025%20-%20email%20cover.png)](https://www.pixalate.com/top-grossing-mobile-apps-usa) **These apps generated the most revenue through open programmatic advertising.** Alongside the *CTV Device Market Share* rankings, we also revealed the top-grossing CTV and mobile apps across 16 countries.   The rankings are based on an analysis of 30B+ impressions from 6M+ apps. Estimated programmatic ad spend was calculated using proprietary statistical models that factor in monthly active users (MAU), average session duration per user, average category CPM, and ad density.   **You can download the rankings here:**   [![Top Grossing Mobile Apps](https://no-cache.hubspot.com/cta/default/2364596/aa1cf4f5-8c5e-4755-868f-67de048e9b6e.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/aa1cf4f5-8c5e-4755-868f-67de048e9b6e)    [![Top Grossing CTV Apps](https://no-cache.hubspot.com/cta/default/2364596/7b94d83e-cd84-4a28-bc48-4b319977ddd6.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/7b94d83e-cd84-4a28-bc48-4b319977ddd6) --- ## CTV and Mobile App Manual Reviews ## [![COPPA Manual Reviews - Pokemon TCG Pocket - 2](https://www.pixalate.com/hs-fs/hubfs/COPPA%20Manual%20Reviews%20-%20Pokemon%20TCG%20Pocket%20-%202.png?width=420&height=236&name=COPPA%20Manual%20Reviews%20-%20Pokemon%20TCG%20Pocket%20-%202.png)](https://www.pixalate.com/blog/app-review-series-pokemon-tcg-pocket) Pixalate's [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) regularly publishes manual reviews where they assess an app’s child-directedness:   You can search Pixalate's entire catalog of reviews on our [CTV and Mobile App Review Page](https://www.pixalate.com/app-reviews). ### Search Blog Search ### Follow Pixalate [**](https://www.pixalate.com/hubfs/Pixalate%20Wechat.png?utm_campaign=Company%20News&utm_medium=email&_hsenc=p2ANqtz-_ZtCSHiG6VOXsk-H9wZxOKVhNZxU_38xbLSOf7jCI9cht_GS6NejKw3dZ_BY3kYiwF7Hc9ZWlilTmIVK5YSB9-baUW2w&_hsmi=336270631&utm_content=336270631&utm_source=hs_email) ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate’s March 2025 Top Grossing Mobile & CTV Apps in EMEA: ‘Block Blast!’ Tops Apple App Store in UK, Germany, Netherlands; ‘Hulu’ Led on Roku in UK](https://www.pixalate.com/blog/march-2025-top-grossing-mobile-and-ctv-apps-in-emea) [** ](https://www.pixalate.com/blog) Next Story [Pixalate’s Q1 2025 Report Finds 26% of CTV Bundle IDs Were Malformed, Unidentified, and/or Fraudulent Across Roku, Amazon Fire TV, Apple TV, & Samsung Smart TV →](https://www.pixalate.com/blog/q1-2025-malformed-and-fraudulent-ctv-bundle-ids-risk-report) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/april-18-2025#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. 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