This week's review of ad fraud and privacy in the digital advertising space:
Pixalate's Global March 2024 Rankings for Open Programmatic Ad Sellers on Made-For-Advertising (MFA) Websites includes rankings of open programmatic sellers, including supply-side platforms (SSPs), based on ads.txt analysis of MFA websites and estimated ad spend on MFA websites. The report also lists which sellers sold the least amount of ads on MFA websites in March.
Pixalate was mentioned in The Wall Street Journal this week in their press release: ‘Made for Advertising’ Websites Are the Marketing Industry’s Latest Messy Situation'
In a nutshell: The ad industry is criticizing online publishers that attract visitors through clickbait headlines and profit from serving numerous ads to those who engage. These sites, labeled as "made for advertising," are accused of providing a subpar user experience, producing questionable outcomes for advertisers, and increasing carbon emissions due to the high number of energy-intensive ad auctions they conduct.
"One publisher of sites branded “MFA” in a report from ad fraud and compliance software company Pixalate argues that its properties make sense for certain advertisers"
Check out the Wall Street Journal press release here
Next week, Team Pixalate will be attending the Possible Conference on the 16th & 17th of April in Miami, Florida. The event features a line-up of accomplished and groundbreaking leaders disrupting the world of marketing today. You can meet with our team members at Booth #312 in the Expo Hall, located near the Networking Lounge. Arrange your meeting in advance below:
Pixalate's Trust & Safety Advisory Board regularly publish manual reviews where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
