---
title: "Webinar: Pixalate and XUMO on Programmatic Connected TV (CTV) Advertising Trends in 2020"
description: Join Pixalate and XUMO on April 8, 2021 at 1pm ET, as we go in-depth on data in Pixalate's 2020 Connected TV (CTV) Programmatic Ad Supply Trends Report.
image: https://www.pixalate.com/hubfs/pixalate-xumo-2020-ctv-ad-supply-trends-webinar-1.png
---

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 1 min read

# Webinar: Pixalate and XUMO on Programmatic Connected TV (CTV) Advertising Trends in 2020

 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate)

 Mar 31, 2021 8:30:00 AM

*This event has concluded. Read the recap and watch the recording [here](https://www.pixalate.com/blog/2020-connected-tv-ctv-trends-webinar-recap).*

---

Join Pixalate and XUMO for a [webinar](https://info.pixalate.com/webinar-connected-tv-ctv-ott-programmatic-ad-supply-trends-2020) on Thursday, April 8, 2021 at 1pm ET, as we go in-depth on the data in Pixalate's 2020 Connected TV (CTV) Programmatic Ad Supply Trends Report.

Featured speakers include:

- Calvin Scharffs, VP of Product Marketing, Pixalate
- Stefan Van Engen, SVP of Advertising Partnerships, XUMO
- Tyler Loechner, Senior Marketing Manager, Pixalate

![pixalate-xumo-2020-ctv-ad-supply-trends-webinar-1](https://www.pixalate.com/hs-fs/hubfs/pixalate-xumo-2020-ctv-ad-supply-trends-webinar-1.png?width=600&name=pixalate-xumo-2020-ctv-ad-supply-trends-webinar-1.png)

Our discussion will include:

- Programmatic CTV ad spend trends by regions around the world
- Household reach trends for programmatic CTV advertising
- Ad fraud and maintaining quality in programmatic CTV advertising
- Roku and Amazon Fire TV app store trends

[![Register](https://no-cache.hubspot.com/cta/default/2364596/6e3da61e-41cb-4a93-9b95-325655c55f0f.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/6e3da61e-41cb-4a93-9b95-325655c55f0f)

[Reserve your spot today](https://info.pixalate.com/webinar-connected-tv-ctv-ott-programmatic-ad-supply-trends-2020) to get the latest scoop on the State of CTV Advertising in 2020 — and its impact on 2021.

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# Disclaimer

 Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

 Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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