This week's review of ad fraud and quality in the digital advertising space.
Pixalate this week released its Connected TV (CTV) Ad Supply Trends Report 2020, a comprehensive look at programmatic CTV advertising throughout 2020. Among the key findings: There was a 122% increase in global programmatic CTV ad spend in 2020. Download the full report here:
Want more? Pixalate is hosting a webinar, featuring XUMO, on April 8 to review the report's key findings. Register today.
"Publishers, advertisers and ad tech companies are rallying around identity tech such as Unified ID 2.0" as the third-party cookie's life nears its end, wrote Digiday. "They are being much less forthright, though, when it comes to asking users for their consent and presenting transparent information."
Adweek recently hosted a town hall to discuss Google's decision to not support alternative identifiers once the third-party cookie is phased out — and audience members were split on what the move means for ad tech's future. The question, "Do you believe Google's Privacy Sandbox proposals will improve the protection of users' privacy?" was met with a nearly even 50/50 split response.
Search Engine Journal reports on Microsoft Ads' Ad Quality Year in Review report for 2020, noting that the report revealed a rise in fraud. "[T]he pandemic created a unique situation in which there was a massive spike in new demand for new and hard-to-find products," wrote Search Engine Journal. There was also increased online activity for businesses and consumer interaction. The combination of all of these factors "may have created a perfect storm for advertisers looking to capitalize on the situation."
"Google will not make FLoC-based cohorts available for testing in countries where GDPR and the ePrivacy Directive are in effect," reported AdExchanger. "Specifically, Google will not proceed with FLoC testing in Europe due to concerns over which entity will serve as the data controller and which will serve as the data processor in the creation of cohorts."
