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Posts in CTV

Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Ad Spend on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in August 2025

Sep 12, 2025 1:00:00 PM
| 3 min read
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Mobile Apps

Get Immersed in Engagement Metrics — Now Available in Pixalate's Media Ratings Terminal (MRT)

Sep 11, 2025 6:12:59 PM |
2 min read
Mobile

Pixalate Releases Q2 2025 APAC Invalid Traffic (IVT) & Ad Fraud Benchmarks: India Had The Highest Web Ad Fraud Rate (19%) and Most At Risk to Ad Fraud via Mobile Apps (42%)

Aug 27, 2025 1:00:00 PM |
2 min read
Mobile

Pixalate Releases Q2 2025 LATAM Invalid Traffic (IVT) & Ad Fraud Benchmarks: Brazil Most At Risk to Ad Fraud on Mobile Apps (41%) and CTV (43%)

Aug 27, 2025 1:00:00 PM |
2 min read
Mobile

Pixalate Releases Q2 2025 EMEA Invalid Traffic (IVT) & Ad Fraud Benchmarks: Netherlands Most At Risk to Ad Fraud on CTV (27%) and Mobile Apps (29%); Germany Most At Risk on Mobile Apps (18%)

Aug 27, 2025 1:00:00 PM |
2 min read
Mobile

Pixalate Releases Q2 2025 North America Invalid Traffic (IVT) & Ad Fraud Benchmarks: Canada Most At Risk to Ad Fraud on Mobile Apps (20%); Web IVT Rate for United States at 21%

Aug 27, 2025 1:00:00 PM |
2 min read
Mobile

Pixalate Releases Q2 2025 Global Invalid Traffic (IVT) & Ad Fraud Benchmarks for Web, Mobile Apps, and CTV

Aug 27, 2025 1:00:00 PM |
2 min read
Mobile

Q2 2025 LATAM SSP Market Share Rankings for CTV, Mobile Apps, & Web: Google Ad Exchange No. 1 in Mexico on Web, Digital Turbine No. 1 for Apple App Store in Brazil, Magnite Leads in Mexico on Samsung

Aug 26, 2025 9:30:00 AM |
2 min read
Mobile

Pixalate Releases Q2 2025 EMEA SSP Market Share Rankings for CTV, Mobile Apps, & Web: Verve No. 1 in Apple App Store in Germany & Spain, Xandr Monetize No. 1 on Web in France

Aug 26, 2025 9:30:00 AM |
2 min read
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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