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Status quo: The Weather Channel and MyRadar top July 2021 Mobile Publisher Trust Rankings again

Piotr Boiwka
Aug 16, 2021 12:45:00 PM





In July, The Weather Channel and MyRadar remained at the top of the Pixalate Publisher Trust Index for the Apple App Store and Google Play Store, respectively. 

The Weather Channel, the leader of the Apple App Store ranking in July, has been atop the rankings for four straight months now. The Weather Channel achieved the top spot by a versatile performance across all measured metrics, including the highest possible score of 99 in Viewability and Brand Safety. Also, the app's Invalid Traffic (IVT) score was 92 - an “A” grade.

MyRadar remained at the top of Google Play Store classification for the second month in a row after dethroning The Weather Channel in June. MyRadar performed well across all metrics, including remarkable results in Permission (95), Ads.txt (92), and Brand Safety (99).

There are more quality mobile apps in the Publisher Trust Index

Words with Friends 2 is one of them. Except for the leading two apps highlighted above, Words with Friends 2 is the only app present in the top 10 of both Apple App Store and Google Play Store rankings.

It is also worth mentioning that Words with Friends 2 and The Weather Channel are the only apps achieving the highest mark ("A") in all measured metrics in both mobile classifications. 

Find more information about all apps classified in the Publisher Trust Index here for free.

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The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.

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