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Pixalate Week in Review: August 9 - 13, 2021

Piotr Boiwka
Aug 13, 2021 12:15:00 PM

This week's review of ad fraud and quality in the digital advertising space.

CTV Publisher Trust Index ranking in North America, July 2021

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Pixalate recently revealed the Publisher Trust Index (PTI) to rank CTV and mobile apps based on overall advertising quality. This week, Pixalate reviewed the top 10 CTV apps from June and July 2021:

Find all rankings here for free

Google Ads bans kids' targeting based on age, gender, and interests

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"Google Ads in the coming months will expand the safeguards it has in place to prevent age-sensitive ad categories from being served up to people under 18, as more schools, classes, and meetups are held online," according to MediaPost.

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Bipartisan Senate bill targets Google and Apple competition advantage

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A group of senators introduced a bill aiming to reduce the dominant position of Apple and Google in the mobile ecosystem. The bill "aims to boost competition and consumer protections by placing new restrictions on how the stores operate and what rules they can impose on app developers," informs the Wall Street Journal.

WSJ Wall Street Journal logoLearn more here

Facebook says its advertising will be more mindful of privacy

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Facebook says it is rebuilding its ad ecosystem to gather less data about users than it used to collect. According to The Verge, "Facebook is examining several privacy-enhancing techniques to deliver personalized ads without knowing anything about the specific individuals who view them."

Verge3.0_Logomark_Color_1Find more details here

Google considers changing FLoC to topic-based targeting

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Due to the possible fingerprinting of FLoC, Google is considering switching its approach to topic-based targeting. "The potential update of the Federated Learning of Cohorts targeting technique ...] would involve assigning topic categories to websites and people rather than assigning opaque numerical cohort IDs to them," informs Digiday.Digiday logoCheck more information here

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