Google Ads bans kids' targeting based on age, gender, and interests
"Google Ads in the coming months will expand the safeguards it has in place to prevent age-sensitive ad categories from being served up to people under 18, as more schools, classes, and meetups are held online," according to MediaPost.
Bipartisan Senate bill targets Google and Apple competition advantage
A group of senators introduced a bill aiming to reduce the dominant position of Apple and Google in the mobile ecosystem. The bill "aims to boost competition and consumer protections by placing new restrictions on how the stores operate and what rules they can impose on app developers," informs the Wall Street Journal.
Facebook says its advertising will be more mindful of privacy
Facebook says it is rebuilding its ad ecosystem to gather less data about users than it used to collect. According to The Verge, "Facebook is examining several privacy-enhancing techniques to deliver personalized ads without knowing anything about the specific individuals who view them."
Google considers changing FLoC to topic-based targeting
Due to the possible fingerprinting of FLoC, Google is considering switching its approach to topic-based targeting. "The potential update of the Federated Learning of Cohorts targeting technique ...] would involve assigning topic categories to websites and people rather than assigning opaque numerical cohort IDs to them," informs Digiday.Check more information here
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Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”