--- title: "Pixalate Week in Review: September 2 - 6, 2024" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from September 2 - 6, 2024 image: https://www.pixalate.com/hubfs/September%206th%2c%202024.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 3 min read # Pixalate Week in Review: September 2 - 6, 2024 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Sep 6, 2024 1:15:00 PM This week's review of ad fraud and privacy in the digital advertising space: ## Ad Fraud Benchmarks for Desktop & Mobile Web ## ![Global IVT Benchmark Report - Desktop and Mobile Web - Q2 2024](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Global%20IVT%20Benchmark%20Report%20-%20Desktop%20and%20Mobile%20Web%20-%20Q2%202024.png?width=420&height=236&name=Global%20IVT%20Benchmark%20Report%20-%20Desktop%20and%20Mobile%20Web%20-%20Q2%202024.png) Pixalate this week released the Q2 2024 Global Desktop & Mobile Web Invalid Traffic Benchmark Report, analyzing the invalid traffic rates for open programmatic advertising on desktop and mobile websites. Our data science team analyzed over 19 billion global open programmatic advertising impressions across desktop and mobile web in Q2 2024 to compile this research. [![Desktop & Mobile Web IVT Benchmarks](https://no-cache.hubspot.com/cta/default/2364596/94f02fc2-a8d5-4aef-a4b5-4282c346c4db.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/94f02fc2-a8d5-4aef-a4b5-4282c346c4db) --- ## Ad Fraud Benchmarks for Mobile Apps ## ![IVT Benchmark Report - Mobile App - Global-Q2 2024](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/IVT%20Benchmark%20Report%20-%20Mobile%20App%20-%20Global-Q2%202024.png?width=420&height=236&name=IVT%20Benchmark%20Report%20-%20Mobile%20App%20-%20Global-Q2%202024.png) We also released the Q2 2024 Global Mobile App Invalid Traffic Benchmark Report, analyzing the invalid traffic rates for open programmatic advertising on mobile apps from the Google Play Store and Apple App Store. Our data science team analyzed 5.4M active mobile apps and 63 billion global open programmatic advertising impressions to compile this research.   [![Mobile Apps IVT Benchmarks](https://no-cache.hubspot.com/cta/default/2364596/a5f0417c-5994-4d90-82e2-512ec3f9e57f.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a5f0417c-5994-4d90-82e2-512ec3f9e57f) --- ## Ad Fraud Benchmarks for CTV ## ![IVT Benchmark Report - CTV - Global-Q2 2024](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/IVT%20Benchmark%20Report%20-%20CTV%20-%20Global-Q2%202024.png?width=420&height=236&name=IVT%20Benchmark%20Report%20-%20CTV%20-%20Global-Q2%202024.png) The Q2 2024 Global Connected TV (CTV) Invalid Traffic Benchmark Report, analyzes the invalid traffic rates for open programmatic advertising on CTV devices including Roku, Apple TV, Samsung Smart TV, Amazon Fire TV, LG, Vizio, Xiaomi, and more. For this, 100k CTV apps and over 6 billion global open programmatic advertising impressions were analyzed. [![CTV IVT Benchmarks](https://no-cache.hubspot.com/cta/default/2364596/fe6034e9-5b05-4e6c-9807-822cd87606c1.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/fe6034e9-5b05-4e6c-9807-822cd87606c1) ## ...in addition to the Desktop, Mobile, and CTV IVT Benchmarks reports, you can also download regional versions below: - [North America](https://www.pixalate.com/invalid-traffic-benchmarks-report-north-america) - [EMEA](https://www.pixalate.com/invalid-traffic-benchmarks-report-emea) - [APAC](https://www.pixalate.com/invalid-traffic-benchmarks-report-apac) - [LATAM](https://www.pixalate.com/invalid-traffic-benchmarks-report-latam) --- ## EscalaX announces partnership with Pixalate ## ![EscalaX partners with Pixalate](https://www.pixalate.com/hs-fs/hubfs/EscalaX%20partners%20with%20Pixalate.png?width=450&height=261&name=EscalaX%20partners%20with%20Pixalate.png) *"Our partnership with Pixalate represents a significant step forward in enhancing transparency and fraud protection*. *Our mission is to provide complete trustworthiness, efficiency, and a green and clean environment for our clients. This collaboration allows us to closely monitor our traffic quality, ensuring ad spend is directed solely to legitimate publishers whose success is crucial to the health of the open web*, ” said **Ana Garcia Castro**, CEO of EscalaX. See the original press release [here](https://escalax.io/blog/escalax-taps-pixalate-to-fight-ad-fraud). --- ## CTV and Mobile App Manual Reviews ![COPPA Manual Reviews_ Find Hidden Object - Free Hidden Game 2022](https://www.pixalate.com/hs-fs/hubfs/COPPA%20Manual%20Reviews_%20Find%20Hidden%20Object%20-%20Free%20Hidden%20Game%202022.png?width=420&height=236&name=COPPA%20Manual%20Reviews_%20Find%20Hidden%20Object%20-%20Free%20Hidden%20Game%202022.png) Pixalate's [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) regularly publish manual reviews where they assess an app’s child-directedness: - [Find Hidden Object - Free Hidden Game 2022](https://www.pixalate.com/blog/app-review-series-find-hidden-object-free-hidden-game-2022) - [The Kids Channel](https://www.pixalate.com/blog/app-review-series-the-kids-channel) - [Dice Dreams](https://www.pixalate.com/blog/app-review-series-dice-dreams)   You can search Pixalate's full catalogue of reviews in our [CTV and Mobile App Review Page](https://www.pixalate.com/app-reviews) --- ## *Company Events* ## ![DMEXCO 2024_Email Graphic_V2](https://www.pixalate.com/hs-fs/hubfs/DMEXCO%202024_Email%20Graphic_V2.png?width=697&height=164&name=DMEXCO%202024_Email%20Graphic_V2.png) Pixalate are attending [DMEXCO, 2024](https://dmexco.com/expo/) this month, a gathering that unites industry leaders, marketing and media experts, as well as technology innovators to establish the digital agenda. Scheduled for September 18 and 19, 2024, the event will take place in Cologne, Germany. Team Pixalate will be available to answer any questions about our platform offerings in ad fraud protection and privacy compliance for Desktop and Mobile Web, Connected TV (CTV), and mobile. You can find out more and schedule a meeting with the team: [![DMEXCO, 2024](https://no-cache.hubspot.com/cta/default/2364596/234c0f06-ecf8-4666-b9c2-525b9321856f.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/234c0f06-ecf8-4666-b9c2-525b9321856f) --- ![](https://www.pixalate.com/hs-fs/hubfs/image-png-Sep-06-2024-01-28-43-6682-PM.png?width=2664&height=1550&name=image-png-Sep-06-2024-01-28-43-6682-PM.png) We are also attending the London Lunch & Learn on Monday the 16th of September. If you are attending the event and would like to chat with us, please arrange a meeting below: [![Lunch & Learn, 2024](https://no-cache.hubspot.com/cta/default/2364596/8782ea7f-177f-4848-b42f-13973aa8d1fd.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/8782ea7f-177f-4848-b42f-13973aa8d1fd) ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate's COPPA Manual Reviews: ‘Dice Dreams'](https://www.pixalate.com/blog/app-review-series-dice-dreams) [** ](https://www.pixalate.com/blog) Next Story [Pixalate’s Q2 2024 Abandoned Mobile Apps Report: $36.5 Million in Open Programmatic Ad Spend Went to ‘Abandoned’ Google Play and Apple App Store Apps →](https://www.pixalate.com/blog/pixalates-q2-2024-abandoned-mobile-apps-report) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/september-6th-2024#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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