This week's review of ad fraud and privacy in the digital advertising space:
Pixalate Releases Q2 2022 Seller Trust Indexes
Pixalate released the Q2 2022 Seller Trust Indexes — including the Connected TV Seller Trust Index (CSTI), Mobile Seller Trust Index (MSTI), and Global Seller Trust Index (GSTI). Pixalate’s Seller Trust Indexes are the worldwide standards in programmatic advertising quality ratings. The indexes evaluate and rank the quality and integrity of key sellers in the programmatic supply chain across channels, platforms, and devices.
Pixalate Releases Top CTV and Mobile Apps for August 2022
Pixalate’s monthly PTI report provides a perspective regarding the quality of CTV and mobile apps that support programmatic advertising with rankings broken down by regions, countries, categories, and app stores. The assessment is based on various factors including invalid traffic (IVT), popularity, ad density, and engagement scores.
COPPA vs. the California Age-Appropriate Design Code (CA AADC)
On September 15th, California Governor Gavin Newsom signed into law a bill modeled after the UK Age Appropriate Design Code which aims to protect children’s privacy online and regulates companies that collect and process minors’ personal information. The Children’s Online Privacy Protection Act (COPPA) is the closest federal counterpart, and while both aim to protect children’s privacy, they have different philosophies about how to do so which will result in different compliance obligations for companies. To see the chart comparing key aspects of COPPA to the CA AADC please visit here.
Bloomberg Law: New California Kids Design Code muddies the waters for federal privacy legislation
Bloomberg Law published an article outlining complications arising in federal privacy talks with the enactment of California's new Age-Appropriate Design Code law. California lawmakers are concerned that any federal law would weaken their stricter measures. The state has been a leader in adopting consumer privacy protections.
Ad Exchanger: U.S. FTC, DOJ taking more aggressive approach to regulation, mergers
The Federal Trade Commission (FTC) is indicating that it's not on board for ad tech companies "self-regulating," and that there may be more aggressive regulation in the future, according to Ad Exchanger. Citing the recent Kochava lawsuit, regulators are now not just concerned with the data being sold, but how it is being shared.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”