---
title: "Pixalate Week in Review: September 16 - 20, 2024"
description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from September 16 - 20, 2024
image: https://www.pixalate.com/hubfs/September%2020th%2c%202024.png
---

[![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com)

Search

**Menu**

** **

![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png)

[Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) |

 2 min read

# Pixalate Week in Review: September 16 - 20, 2024

 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate)

 Sep 20, 2024 2:00:00 PM

This week's review of ad fraud and privacy in the digital advertising space:

## New Trust & Sustainability Scores for All SSPs Listed Across Ads.txt

## ![Pixalate Unveils New Trust & Sustainability Scores](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Pixalate%20Unveils%20New%20Trust%20%26%20Sustainability%20Scores.png?width=879&height=440&name=Pixalate%20Unveils%20New%20Trust%20%26%20Sustainability%20Scores.png)

Pixalate this week released the expanded Global Seller Trust Indexes for Q2 2024 to rank open programmatic ad sellers across [desktop and mobile web](https://ratings.pixalate.com/rankings/domain/seller-trust-index/GLOBAL/20240301), [mobile apps](https://ratings.pixalate.com/rankings/app/seller-trust-index/GLOBAL/20240301), and [Connected TV (CTV)](https://ratings.pixalate.com/rankings/ctv/seller-trust-index/GLOBAL/NA/20240301). The first-of-its-kind rankings, using SupplyChain Object (SCO) data, offer a comprehensive global view of open programmatic ad sellers based on quality across the advertising supply chain.

Our new rankings feature country-level seller ratings in 140+ countries for 580+ sellers. The rankings are based on an analysis of over 88 billion open programmatic advertising impressions from Q2 2024. Pixalate’s suite of rankings include the Web Seller Trust Index, the Mobile Seller Trust Index, and the CTV Seller Trust Index.

Check out the new rating systems below:

[![Web Seller Trust Index](https://no-cache.hubspot.com/cta/default/2364596/3151533f-3e5a-4919-96e9-46532bf74128.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/3151533f-3e5a-4919-96e9-46532bf74128)    [![Mobile Seller Trust Index](https://no-cache.hubspot.com/cta/default/2364596/d51e4ba5-9641-4792-8bb0-a5ae62fb5474.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/d51e4ba5-9641-4792-8bb0-a5ae62fb5474)    [![CTV Seller Trust Index](https://no-cache.hubspot.com/cta/default/2364596/7e92817c-dcab-469a-a621-73fc06f51e53.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/7e92817c-dcab-469a-a621-73fc06f51e53)

---

## Top Grossing CTV Apps

## ![August 2024 Top Grossing CTV Apps - email and blog cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20covers/August%202024%20Top%20Grossing%20CTV%20Apps%20-%20email%20and%20blog%20cover.png?width=420&height=236&name=August%202024%20Top%20Grossing%20CTV%20Apps%20-%20email%20and%20blog%20cover.png)

We released the August 2024 Global Top Grossing Connected TV Apps Benchmark Reports for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV. The reports reveal the estimated top grossing CTV advertising in open programmatic advertising revenue segmented by regions.

You can download the reports here:

[![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/a1051e60-7768-4ea1-973d-eda08a1eb819.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a1051e60-7768-4ea1-973d-eda08a1eb819)     [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/2d870e15-1766-4630-9db3-382e985f5e46.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/2d870e15-1766-4630-9db3-382e985f5e46)

[![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/0fcbbfd1-e632-4dac-a8be-8b5c2db1dc2e.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/0fcbbfd1-e632-4dac-a8be-8b5c2db1dc2e)    [![Roku](https://no-cache.hubspot.com/cta/default/2364596/9fe1db44-a6bc-4601-bc9f-57017f27a691.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/9fe1db44-a6bc-4601-bc9f-57017f27a691)

---

## Top Grossing Mobile Apps

## ![August 2024 Top Grossing Mobile Apps - email and blog cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/August%202024%20Top%20Grossing%20Mobile%20Apps%20-%20email%20and%20blog%20cover.png?width=420&height=236&name=August%202024%20Top%20Grossing%20Mobile%20Apps%20-%20email%20and%20blog%20cover.png)

The August 2024 Global Top Grossing Mobile Apps Report for the Apple App Store and Google Play Store, revealing the estimated top grossing mobile apps in open programmatic advertising revenue segmented by region.

 

[![Google Play Store](https://no-cache.hubspot.com/cta/default/2364596/2bc08e24-482a-436d-be3d-27982aaa9bc0.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/2bc08e24-482a-436d-be3d-27982aaa9bc0)    [![Apple App Store](https://no-cache.hubspot.com/cta/default/2364596/09bc3943-acc4-4ce9-88ae-f9bc131816b9.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/09bc3943-acc4-4ce9-88ae-f9bc131816b9)

---

## Mobile Publisher Trust Index

## ![August 2024 Mobile Publisher Trust Index (PTI) - email and blog cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/August%202024%20Mobile%20Publisher%20Trust%20Index%20(PTI)%20-%20email%20and%20blog%20cover.png?width=420&height=236&name=August%202024%20Mobile%20Publisher%20Trust%20Index%20(PTI)%20-%20email%20and%20blog%20cover.png)

The August 2024 Global Mobile Publisher Trust Index for apps across the Google Play Store and Apple App Store offers advertisers a comprehensive view of the quality of mobile apps that support programmatic advertising across popular mobile platforms.

 

[![Google Play Store](https://no-cache.hubspot.com/cta/default/2364596/2bade297-733e-48fb-84ff-aa166c485086.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/2bade297-733e-48fb-84ff-aa166c485086)    [![Apple App Store](https://no-cache.hubspot.com/cta/default/2364596/c52a63eb-ab97-49ce-9a03-0ff740bf053a.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/c52a63eb-ab97-49ce-9a03-0ff740bf053a)

---

## CTV and Mobile App Manual Reviews

![COPPA Manual Reviews_ Nat & Essie](https://www.pixalate.com/hs-fs/hubfs/COPPA%20Manual%20Reviews_%20Nat%20%26%20Essie.png?width=420&height=236&name=COPPA%20Manual%20Reviews_%20Nat%20%26%20Essie.png)

Pixalate's [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) regularly publish manual reviews where they assess an app’s child-directedness:

- [Super Maze](https://www.pixalate.com/blog/app-review-series-super-maze)
- [Nat & Essie](https://www.pixalate.com/blog/app-review-series-nat-essie)

 

You can search Pixalate's full catalogue of reviews in our [CTV and Mobile App Review Page](https://www.pixalate.com/app-reviews)

---

## *Pixalate at DMEXCO, 2024*

![Team Pixalate at DMEXCO, 2024](https://www.pixalate.com/hs-fs/hubfs/Team%20Pixalate%20at%20DMEXCO%2c%202024.png?width=1250&height=720&name=Team%20Pixalate%20at%20DMEXCO%2c%202024.png)

The Pixalate team would like to thank everyone who visited us at DMEXCO 2024, in Cologne, Germany, where we connected with industry colleagues and clients, discussed our latest research, and launched our expanded Seller Trust Index using SupplyChain Object (SCO) data.

You can watch our DMEXCO 2024 highlight reel here:

[![DMEXCO, 2024](https://no-cache.hubspot.com/cta/default/2364596/ab1fc425-ee56-4a10-971d-a57ab5ce3c52.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/ab1fc425-ee56-4a10-971d-a57ab5ce3c52)

### Search Blog

Search

### Follow Pixalate

<https://twitter.com/pixalateinc> <https://www.linkedin.com/company/pixalate> <https://www.facebook.com/pixalate>

### Subscribe to our blog

*By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy)

Previous Story

[← Pixalate's August 2024 Global Mobile Publisher Trust Index for Apple App Store and Google Play Store: ‘Flow Free’ No. 1 For Open Programmatic Advertising on Apple App Store in North America](https://www.pixalate.com/blog/mobile-publisher-trust-index-august-2024)

[** ](https://www.pixalate.com/blog)

Next Story

[Pixalate Releases Q2 2024 Mobile App Ad Fraud Trends by IAB App Category Reports: $693 Million Intended for ‘Video Gaming’ Apps Spent on IVT Instead →](https://www.pixalate.com/blog/pixalate-releases-q2-2024-mobile-app-ivt-trends-iab-app-categories-reports)

## You May Also Like

These Stories on Weekly Recaps

[![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025)

[Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps)

### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025)

 Jun 20, 2025 11:09:13 AM |

 3 min read

[![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025)

[Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps)

### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025)

 Jun 13, 2025 11:39:50 AM |

 3 min read

[![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025)

[Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps)

### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025)

 Jun 6, 2025 1:00:13 PM |

 2 min read

**

### Subscribe to our blog

*By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy)

![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small")

**

 By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy)

Products

[Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach)

Resources

[Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team)

Contact

Email

[** sales@pixalate.com ](mailto:sales@pixalate.com)

[** privacy@pixalate.com ](mailto:privacy@pixalate.com)

US:

[** +1 888 749 2528 ](tel:+1%20888%20749%202528)

EU:

[** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050)

Slack:

[Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email)

Offices

Global Offices

US

1775 Greensboro Station Place, Suite 425, McLean, VA 22102

UK

20 North Audley Street   
London, W1K 6WE, United Kingdom

EU

10 Earlsfort Terrace   
Dublin 2, D02 T380, Ireland

Singapore

10 Anson Road, #22-02 International Plaza, Singapore 079903

[![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email)

[Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer

Copyright © 2025 Pixalate

[Back to top **](https://www.pixalate.com/blog/september-20th-2024#)

# Disclaimer

 Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

 Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

**

**

*By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf).

*Copyright © 2025 Pixalate** *

* *

* *

* *

* *

* *

* *

* *

* *

* *

* *

* *

* *

* *

*

×

## Subscribe to the Pixalate Blog

The first step in ad fraud prevention.

Loading...

 By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy).

![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png)

##### Contact Us12

Loading...

![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png)

##### Download GSTI

Loading...

Schedule your demo today

Please complete all fields

Loading...

By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy).

*

* *

*

*