--- title: Q3 2025 APAC Ad Viewability Benchmarks Report description: Pixalate's Q3 2025 APAC Ad Viewability Benchmarks Report analyzes the percentage of programmatic advertisements that were viewable across desktop web, mobile web, and mobile in-app programmatic advertising ecosystems. image: https://www.pixalate.com/hubfs/Blog%20Media/2025%20Covers%20and%20Images/Viewability%20Trends%20-%20APAC%20-%20Q3%202025.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) | [APAC](https://www.pixalate.com/blog/topic/apac) | [CTV Apps](https://www.pixalate.com/blog/topic/ctv-apps) | [Websites](https://www.pixalate.com/blog/topic/websites) | 2 min read # Pixalate Unveils Q3 2025 APAC Ad Viewability Benchmarks: India Desktop Web Traffic Ad Viewability Reaches 66% Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Nov 11, 2025 10:00:00 AM *According to Pixalate's research on Asia-Pacific (APAC) programmatic ad viewability across desktop web, mobile web, and mobile apps, India had a 70% ad viewability rate for mobile web advertisements, which is 15% higher than the global desktop web viewability (60%)* **LONDON, November 12, 2025 **-- [Pixalate](https://www.pixalate.com/), a leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q3 2025 APAC Programmatic Ad Viewability Benchmarks for [Japan](https://www.pixalate.com/programmatic-ads-viewability-trends-japan), [Singapore](https://www.pixalate.com/programmatic-ads-viewability-trends-singapore), [Australia](https://www.pixalate.com/programmatic-ads-viewability-trends-australia), and [India](https://www.pixalate.com/programmatic-ads-viewability-trends-india). The reports analyze the percentage of programmatic advertisements that were viewable across desktop web, mobile web, and mobile in-app programmatic advertising ecosystems.  In addition to the India report, Pixalate released Q3 2025 Ad Viewability Benchmarks by country for the United Kingdom (UK), France, Ukraine, Israel, the Netherlands, Germany, the United States (U.S.), Canada, and Brazil. ## **Key Statistics** ## **India** | **Platform** | **Viewability** | | --- | --- | | **Mobile In-App** | 54% | | **Mobile Web** | 70% | | **Desktop Web** | 66% |   ## **By global regions** ## **Desktop web ad viewability benchmarks** - Global: 63% - APAC: 61% - EMEA: 62% - LATAM: 65% - North America: 63% ## **Mobile web ad viewability benchmarks** - Global: 60% - APAC: 60% - EMEA: 62% - LATAM: 61% - North America: 60% ## **Mobile app ad viewability benchmarks** - Global: 67% - APAC: 58% - EMEA: 64% - LATAM: 67% - North America: 72% Pixalate’s data science team analyzed programmatic advertising activity across 39 billion global open programmatic advertising impressions in Q3 2025 to compile this research. Pixalate's datasets, used exclusively to derive these insights, consist predominantly of buy-side open-auction programmatic traffic sources. **Download all of Pixalate’s Q3 2025: Programmatic Ad Viewability Benchmark Reports by Country** | - [United States](https://www.pixalate.com/programmatic-ads-viewability-trends-usa) - [United Kingdom](https://www.pixalate.com/programmatic-ads-viewability-trends-uk) - [Netherlands](https://www.pixalate.com/programmatic-ads-viewability-trends-netherlands) - [Germany](https://www.pixalate.com/programmatic-ads-viewability-trends-germany) - [Ukraine](https://www.pixalate.com/programmatic-ads-viewability-trends-ukraine) - [Canada](https://www.pixalate.com/programmatic-ads-viewability-trends-canada) - [France](https://www.pixalate.com/programmatic-ads-viewability-trends-france) - [Brazil](https://www.pixalate.com/programmatic-ads-viewability-trends-brazil) | - [India](https://www.pixalate.com/programmatic-ads-viewability-trends-india) - [Israel](https://www.pixalate.com/programmatic-ads-viewability-trends-israel) - [Singapore (Q1 2025)](https://www.pixalate.com/programmatic-ads-viewability-trends-singapore) - [Australia (Q1 2025)](https://www.pixalate.com/programmatic-ads-viewability-trends-australia) - [Mexico (Q1 2025)](https://www.pixalate.com/programmatic-ads-viewability-trends-mexico) - [Japan (Q1 2025)](https://www.pixalate.com/programmatic-ads-viewability-trends-japan) - [Spain (Q1 2025)](https://www.pixalate.com/programmatic-ads-viewability-trends-spain) | | --- | --- |   **About Pixalate** Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).  [pixalate.com](https://www.pixalate.com/) **Disclaimer** *The content of this press release, and the **Q3 2025 APAC Ad Viewability Benchmarks Report** (the "Report"), **reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. **Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. **Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across in the time period studied. **Per the Media Rating Council (MRC), “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” Where the traffic characteristics are suggestive of deliberate intent to mislead, such IVT is often referred to as “ad fraud.” Also per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.”* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate’s October 2025 United Kingdom Publisher Rankings: Top Mobile ‘Sports’ Apps For Programmatic Advertising Traffic Quality in the Apple App Store and Google Play Store](https://www.pixalate.com/blog/pixalates-october-2025-uk-publisher-rankings-top-mobile-sports-apps) [** ](https://www.pixalate.com/blog) Next Story [October 2025 Top Grossing Mobile Apps: ‘Vita Mahjong’ No. 1 in Singapore, Germany, Canada, & Brazil in Apple App Store, ‘Happy Color®: Color by Number’ Led in U.S., U.K., & Germany Google Play Store →](https://www.pixalate.com/blog/pixalates-october-2025-top-grossing-mobile-and-ctv-apps) ## You May Also Like These Stories on Mobile Apps [![](https://www.pixalate.com/hubfs/Abandoned%20Mobile%20Apps%20Report%20-%20blog%20cover.png) ](https://www.pixalate.com/blog/pixalate-releases-may-2026-global-abandoned-mobile-apps-report) [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) ### [Pixalate Releases May 2026 Global Abandoned Mobile Apps Report: “Draw In™” at the top on Apple App Store, “GUNSHIP BATTLE: Helicopter 3D” tops Google Play Store](https://www.pixalate.com/blog/pixalate-releases-may-2026-global-abandoned-mobile-apps-report) Jun 24, 2026 9:00:02 AM | 3 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20MOST%20COMMON%20MOBILE%20AD%20FRAUD%20TYPES%20GOOGLE%20-%20APPLE%20BLOG%20COVER.png) ](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases May 2026 Most Common Mobile App Ad Fraud Types: ‘High Risk Device ID’ Most Common Type Across Google Play Store (32%); 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