--- title: Q2 2025 Ad Fraud Benchmarks Report for LATAM description: Pixalate released the Q2 2025 Invalid Traffic (IVT) & Ad Fraud Benchmark Reports focusing on the LATAM region. image: https://www.pixalate.com/hubfs/Blog%20Media/2025%20Covers%20and%20Images/LATAM%20-%20IVT%20Benchmarks%20-%20Q2%202025.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Mobile](https://www.pixalate.com/blog/topic/mobile) | [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) | [Benchmarks](https://www.pixalate.com/blog/topic/benchmarks) | [CTV](https://www.pixalate.com/blog/topic/ctv) | [IVT](https://www.pixalate.com/blog/topic/ivt) | [Websites](https://www.pixalate.com/blog/topic/websites) | 2 min read # Pixalate Releases Q2 2025 LATAM Invalid Traffic (IVT) & Ad Fraud Benchmarks: Brazil Most At Risk to Ad Fraud on Mobile Apps (41%) and CTV (43%) Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Aug 27, 2025 1:00:00 PM *According to Pixalate’s research into invalid traffic (IVT, including ad fraud) in programmatic** advertising in key LATAM countries** – Mexico and Brazil – Mexico had the lowest IVT rate (15%) on desktop and mobile web among the countries* **LONDON, August 29, 2025 **-- [Pixalate](https://www.pixalate.com/), the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q2 2025 Invalid Traffic (IVT) & Ad Fraud Benchmark Reports focusing on the LATAM region. The reports analyze the invalid traffic (IVT, including ad fraud) rates for programmatic advertising on desktop and mobile websites, mobile apps, and CTV in [Mexico](https://www.pixalate.com/invalid-traffic-benchmarks-report-mexico) and [Brazil](https://www.pixalate.com/invalid-traffic-benchmarks-report-brazil). The full reports include [Mexico](https://www.pixalate.com/invalid-traffic-benchmarks-report-mexico), [Brazil](https://www.pixalate.com/invalid-traffic-benchmarks-report-brazil), the [United States](https://www.pixalate.com/invalid-traffic-benchmarks-report-united-states), [Canada](https://www.pixalate.com/invalid-traffic-benchmarks-report-canada), the [United Kingdom](https://www.pixalate.com/invalid-traffic-benchmarks-report-united-kingdom), [France](https://www.pixalate.com/invalid-traffic-benchmarks-report-france), [Spain](https://www.pixalate.com/invalid-traffic-benchmarks-report-spain), [Ukraine](https://www.pixalate.com/invalid-traffic-benchmarks-report-ukraine), [Israel](https://www.pixalate.com/invalid-traffic-benchmarks-report-israel), the [Netherlands](https://www.pixalate.com/invalid-traffic-benchmarks-report-netherlands), [Germany](https://www.pixalate.com/invalid-traffic-benchmarks-report-germany), [China](https://www.pixalate.com/invalid-traffic-benchmarks-report-china), [Japan](https://www.pixalate.com/invalid-traffic-benchmarks-report-japan), [Singapore](https://www.pixalate.com/invalid-traffic-benchmarks-report-singapore), [Australia](https://www.pixalate.com/invalid-traffic-benchmarks-report-australia), [India](https://www.pixalate.com/invalid-traffic-benchmarks-report-india) and a [Global](https://www.pixalate.com/invalid-traffic-benchmarks-report-global) report. ## **IVT Benchmarks in Programmatic Advertising in LATAM** | **Device** | **Mexico** | **Brazil** | | --- | --- | --- | | **Desktop and Mobile Web** | 15% | 22% | | **Mobile App** | 34% | 41% | | **CTV** | 21% | 43% |   The global IVT rate on web traffic was 19%, 29% on mobile app traffic, and 18% on CTV traffic. To compile this research, Pixalate's data science team analyzed 120+ billion global programmatic advertising impressions in Q2 2025. The report benchmarks IVT and ad fraud across these devices and platforms by various criteria, including country, device type, app category, and app-ads.txt files. Pixalate's datasets — used exclusively to derive these insights — consist predominantly of buy-side open auction programmatic traffic sources. **Download all of Pixalate’s Ad Fraud Benchmarks Reports** | - [Global](https://www.pixalate.com/invalid-traffic-benchmarks-report-global) - [United Kingdom](https://www.pixalate.com/invalid-traffic-benchmarks-report-united-kingdom) - [United States](https://www.pixalate.com/invalid-traffic-benchmarks-report-united-states) - [Netherlands](https://www.pixalate.com/invalid-traffic-benchmarks-report-netherlands) - [Singapore](https://www.pixalate.com/invalid-traffic-benchmarks-report-singapore) - [Germany](https://www.pixalate.com/invalid-traffic-benchmarks-report-germany) - [Australia](https://www.pixalate.com/invalid-traffic-benchmarks-report-australia) - [Ukraine](https://www.pixalate.com/invalid-traffic-benchmarks-report-ukraine) - [Canada](https://www.pixalate.com/invalid-traffic-benchmarks-report-canada) | - [Mexico](https://www.pixalate.com/invalid-traffic-benchmarks-report-mexico) - [France](https://www.pixalate.com/invalid-traffic-benchmarks-report-france) - [Spain](https://www.pixalate.com/invalid-traffic-benchmarks-report-spain) - [Brazil](https://www.pixalate.com/invalid-traffic-benchmarks-report-brazil) - [China](https://www.pixalate.com/invalid-traffic-benchmarks-report-china) - [Japan](https://www.pixalate.com/invalid-traffic-benchmarks-report-japan) - [Israel](https://www.pixalate.com/invalid-traffic-benchmarks-report-israel) - [India](https://www.pixalate.com/invalid-traffic-benchmarks-report-india) | | --- | --- |   **About Pixalate** Pixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT). [www.pixalate.com](https://www.pixalate.com/) **Disclaimer** *The content of this press release, and the Invalid Traffic (IVT) & Ad Fraud Benchmark Reports  (the "Reports"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied. Pixalate does not independently verify third-party information. Per the *[*Media Rating Council (MRC)*](https://mediaratingcouncil.org/sites/default/files/Standards/081815%20Viewable%20Ad%20Impression%20Guideline_v2.0_Final.pdf)*, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” IVT is also sometimes referred to as “ad fraud.” Per the *[*MRC*](https://mediaratingcouncil.org/sites/default/files/Standards/IVT%20Addendum%20Update%20062520.pdf)*, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.”* ### Search Blog Search ### Follow Pixalate [**](https://www.pixalate.com/hubfs/Pixalate%20Wechat.png?utm_campaign=Company%20News&utm_medium=email&_hsenc=p2ANqtz-_ZtCSHiG6VOXsk-H9wZxOKVhNZxU_38xbLSOf7jCI9cht_GS6NejKw3dZ_BY3kYiwF7Hc9ZWlilTmIVK5YSB9-baUW2w&_hsmi=336270631&utm_content=336270631&utm_source=hs_email) ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Q2 2025 LATAM SSP Market Share Rankings for CTV, Mobile Apps, & Web: Google Ad Exchange No. 1 in Mexico on Web, Digital Turbine No. 1 for Apple App Store in Brazil, Magnite Leads in Mexico on Samsung](https://www.pixalate.com/blog/q2-2025-ssp-market-share-report-latam) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Ranks Programmatic Ad Sellers (SSPs) by ‘Direct’ Access to Top 100 Mobile Apps Across North America, EMEA, APAC, & LATAM →](https://www.pixalate.com/blog/q2-2025-ssp-rankings-direct-publisher-trust-index) ## You May Also Like These Stories on Mobile [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20landing%20page%20hero%20image.png) ](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Launches OpenEPG™ 1.0 Analytics to Bring Linear TV-Grade Measurement & Verification to Open Programmatic CTV; OpenEPG DB™ Unlocks 12,875 Shows From 318 Channels Using Bidstream Bundle ID](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) Jun 16, 2026 8:33:30 AM | 5 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/United%20States%20%26%20GLOBAL%20-%20IVT%20Benchmarks%20-%20Q1%202026.png) ](https://www.pixalate.com/blog/q1-2026-ad-fraud-benchmarks-report-for-north-america) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Releases Q1 2026 North America Invalid Traffic (IVT) & Ad Fraud Benchmarks: United States Mobile Apps See 32% Invalid Traffic (IVT) Rate](https://www.pixalate.com/blog/q1-2026-ad-fraud-benchmarks-report-for-north-america) Apr 29, 2026 8:00:01 AM | 2 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/UNITED%20KINGDOM%20%26%20GERMANY%20%26%20GLOBAL%20-%20IVT%20Benchmarks%20-%20Q1%202026.png) ](https://www.pixalate.com/blog/q1-2026-ad-fraud-benchmarks-report-for-emea) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Releases Q1 2026 EMEA Invalid Traffic (IVT) & Ad Fraud Benchmarks: United Kingdom Connected TV (CTV) Most at Risk with 46% IVT Rate](https://www.pixalate.com/blog/q1-2026-ad-fraud-benchmarks-report-for-emea) Apr 29, 2026 8:00:00 AM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/q2-2025-ad-fraud-benchmarks-report-for-latam#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Contact Us12 Loading... ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Download GSTI Loading... Schedule your demo today Please complete all fields Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). * * * * *