--- title: "Pixalate: Q2 2022 Invalid Traffic (IVT) and Ad Fraud Benchmarks Report" description: Pixalate's Q2 2022 IVT Benchmarks Report shows the global state of ad fraud across CTV and mobile apps for Roku, Amazon, Apple, and Google app stores. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/Pixalate%20-%20Q2%202022%20IVT%20Benchmark%20Report.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Company News](https://www.pixalate.com/blog/topic/company-news) | [Mobile](https://www.pixalate.com/blog/topic/mobile) | [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) | [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) | [CTV](https://www.pixalate.com/blog/topic/ctv) | [IVT](https://www.pixalate.com/blog/topic/ivt) | 2 min read # Pixalate’s Q2 2022 Invalid Traffic Benchmarks Report: 28% Ad Fraud Rate Across Apple and Google Apps, CTV Ad Fraud at 19% Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Nov 3, 2022 10:00:00 AM *Research study reveals ****2x more ad fraud ****in Q2 2022 on Roku apps without app-ads.txt vs. with app-ads.txt; IVT rates were 16% on ****Roku**** devices and 17% on ****Amazon Fire TV**** devices * **LONDON and PALO ALTO, Calif., November 3, 2022 **-- [Pixalate](https://www.pixalate.com/), the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the [Q2 2022 Invalid Traffic Benchmarks Report](https://www.pixalate.com/q2-2022-ivt-benchmarks-report), a comprehensive examination of the global state of ad fraud in the first half of 2022 in the top two CTV (Roku, Amazon Fire TV) and mobile (Apple, Google) app stores. [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/1aacb89e-ed4a-4447-a930-dd3570ff3303.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/1aacb89e-ed4a-4447-a930-dd3570ff3303) ## **Key Findings: ** ### **Global CTV Ad Fraud Reaches 19%** - **19% **global CTV ad fraud rate in Q2 2022, up from 14% in Q2 2021 - Invalid traffic rates were 16% on **Roku** devices and 17% on **Amazon Fire TV** devices  - **2x more ad fraud **in Q2 2022 on Roku apps without app-ads.txt vs. with app-ads.txt ### **Global Mobile Ad Fraud Hits 28%, Even Higher in U.S.** - **28% **mobile in-app ad fraud rate in Q2 2022 - Apps on the **Apple App Store **had a higher ad fraud rate than apps on the **Google** **Play Store **apps in Q2 2022 (32% vs. 26%) - **USA traffic **has the highest rate of mobile in-app ad fraud (35%) among the top 10 countries based on ad volume ### **What's inside the report:** Pixalate’s [Q2 2022 Invalid Traffic Benchmarks Report](https://www.pixalate.com/q2-2022-ivt-benchmarks-report) includes: - CTV Ad Fraud by: - By Device & Country - By Apps.ad.txt - By App Category (Roku, Amazon Fire TV) - Mobile In-App Ad Fraud by: - By App Store (Google vs. Apple) - By Country of Traffic and App Country of Registry - By App-ads.txt - By App Category (Apple, Google) Download a free copy of the report here: [Q2 2022 Invalid Traffic Benchmarks Report](https://www.pixalate.com/q2-2022-ivt-benchmarks-report). **About Pixalate** Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. Pixalate is MRC-accredited for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. [www.pixalate.com](https://www.pixalate.com/) **Disclaimer** *The content of this press release, and the Q2 2022 Invalid Traffic Benchmarks Report (the "****Report****"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV and mobile apps in the time period studied. * ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate’s Q3 2022 Delisted Connected TV (CTV) Apps Report: Roku Purges 1,636 CTV Apps, 4.5X More than Q2; Estimated $3MM in Programmatic Ad Spend on Delisted Apps](https://www.pixalate.com/blog/q3-2022-delisted-ctv-apps) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Week in Review: October 31 - November 4, 2022 →](https://www.pixalate.com/blog/november-4-2022-weekly-update) ## You May Also Like These Stories on Company News 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