--- title: Pixalate's Q2 2022 Delisted CTV Apps Report - Roku and Amazon Fire TV description: Pixalate today released the Q2 2022 Delisted CTV Apps Report for a detailed look at Connected TV (CTV) apps delisted from the Roku and Amazon Fire TV app stores. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/Q2%202022%20Delisted%20CTV%20Apps%20Report%20Cover%20-%20Pixalate.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [CTV](https://www.pixalate.com/blog/topic/ctv) | [Research Reports](https://www.pixalate.com/blog/topic/research-reports) | 2 min read # Pixalate's Q2 2022 Delisted CTV Apps report shows 30% increase in apps removed from Roku, Amazon stores Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Aug 1, 2022 9:00:00 AM Pixalate today released the [Q2 2022 Delisted CTV Apps Report](https://www.pixalate.com/q2-2022-delisted-ctv-apps-report) for a detailed look at Connected TV (CTV) apps delisted from the Roku and Amazon Fire TV app stores. - 339 Connected TV (CTV) apps were delisted across Roku and Amazon Fire TV app stores in Q2 2022 - This was an increase of 30% compared to the number of [delisted CTV apps in Q4 2021](https://www.pixalate.com/blog/260-ctv-apps-delisted-in-q4-2021) - 38% of delisted Roku apps had no detected privacy policy - 35% of the delisted CTV apps had an app-ads.txt file (65% did not) Download the full report - including the top 100 delisted CTV apps in Q2 2022 - for free here. ### **[![Download Report and Top 100 Delisted Apps](https://no-cache.hubspot.com/cta/default/2364596/9e161f41-28a9-485f-b4a4-9d93293ee74e.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/9e161f41-28a9-485f-b4a4-9d93293ee74e)** ## **339 CTV apps delisted from Roku, Amazon stores in Q2 2022** **![Roku Amazon Delisted Apps Image - Pixalate - Q2 2022 Delisted CTV Apps Report](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Roku%20Amazon%20Delisted%20Apps%20Image%20-%20Pixalate%20-%20Q2%202022%20Delisted%20CTV%20Apps%20Report.png?width=800&name=Roku%20Amazon%20Delisted%20Apps%20Image%20-%20Pixalate%20-%20Q2%202022%20Delisted%20CTV%20Apps%20Report.png)** According to Pixalate’s data, 339 CTV apps were delisted over Q2 2022 across the Roku and Amazon Fire TV app stores. The majority of them, (296, or 87%), were delisted from the Roku Channel Store. - 35% of the delisted apps had app-ads.txt files to help support programmatic advertising, per Pixalate. - 38% of delisted Roku apps had no detected privacy policy, compared to 12% for delisted Amazon apps - 45% of delisted Roku apps were privately registered (16% for Amazon) ## **Roku, Amazon account for nearly 60% of the CTV device market in North America** ![top 3 ctv device market share pixalate june 2022](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/top%203%20ctv%20device%20market%20share%20pixalate%20june%202022.png?width=900&name=top%203%20ctv%20device%20market%20share%20pixalate%20june%202022.png)   According to [Pixalate's CTV device market share benchmarks](https://ratings.pixalate.com/rankings/ctv/device-market-share/NA/GLOBAL/20220601), in June 2022, Roku accounted for 45% of CTV open programmatic ad spend* in North America, while Amazon accounted for 12% market share. **Disclaimer** Apps can be delisted for a variety of reasons, and Pixalate is neither asserting nor assigning a reason for any delisting action. Additionally, the initiator of the delisting is not generally publicly-available information, so it is often not possible to know whether the removal was triggered by the app store or the developer. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report facts as they pertain to delisted Roku and Amazon Fire TV apps. **Programmatic ad sales, as measured by Pixalate, are used as a proxy for ad spend.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Week in Review: July 25 - 29, 2022](https://www.pixalate.com/blog/july-29-2022-weekly-update) [** ](https://www.pixalate.com/blog) Next Story [Pixalate’s Q2 2022 Delisted Google & Apple Apps Report: Apple Removes 8,652% More Apps in Sweeping Clean-Up including Russian state-owned Sberbank apps and 178 ‘Family Planning’ Apps →](https://www.pixalate.com/blog/q2-2022-delisted-mobile-apps-report) ## You May Also Like These Stories on CTV [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20landing%20page%20hero%20image.png) ](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Launches OpenEPG™ 1.0 Analytics to Bring Linear TV-Grade Measurement & Verification to Open Programmatic CTV; OpenEPG DB™ Unlocks 12,875 Shows From 318 Channels Using Bidstream Bundle ID](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) Jun 16, 2026 8:33:30 AM | 5 min read [![](https://www.pixalate.com/hubfs/vMVPD%20Apps%20Traffic%20Analysis%20Report%20blog%20cover.png) ](https://www.pixalate.com/blog/pixalate-releases-global-top-20-most-popular-ctv-virtual-multichannel-video-programming-distribution-vmvpd-apps-reports-for-q1-2026) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Global Top 20 Most Popular CTV Virtual Multichannel Video Programming Distribution (vMVPD) Apps Reports for Q1 2026: ‘Hulu’ No. 1 on Apple TV, ‘Tubi’ Leads on Roku, ‘Pluto TV’ leads on Amazon Fire TV](https://www.pixalate.com/blog/pixalate-releases-global-top-20-most-popular-ctv-virtual-multichannel-video-programming-distribution-vmvpd-apps-reports-for-q1-2026) Jun 10, 2026 9:00:00 AM | 3 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20MOST%20COMMON%20CTV%20AD%20FRAUD%20TYPES%20BLOG%20COVER.jpg) ](https://www.pixalate.com/blog/pixalates-may-2026-most-common-programmatic-ad-fraud-types-in-ctv-apps) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases May 2026 Most Common Programmatic Ad Fraud Types in CTV Apps: ‘Proxy’ Most Common on Samsung Smart TV & LG Smart TV, ‘App Spoofing’ Most Common on Amazon Fire TV & Apple TV](https://www.pixalate.com/blog/pixalates-may-2026-most-common-programmatic-ad-fraud-types-in-ctv-apps) Jun 9, 2026 9:00:00 AM | 3 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/q2-2022-delisted-ctv-apps-report#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Contact Us12 Loading... ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Download GSTI Loading... Schedule your demo today Please complete all fields Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). * * * * *