--- title: 260 CTV apps were delisted from Roku and Amazon Fire TV in Q4 2021 description: 260 CTV apps were delisted from Roku and Amazon Fire TV in Q4 2021. Find more insights from the blog and download the top 100 delisted CTV apps for free. image: https://www.pixalate.com/hubfs/260%20Apps%20Delisted%20Roku%20and%20Amazon%20Fire%20TV%20Q4%202021%20.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Thought Leadership](https://www.pixalate.com/blog/topic/thought-leadership) | [Privacy](https://www.pixalate.com/blog/topic/privacy) | [CTV](https://www.pixalate.com/blog/topic/ctv) | [Research Reports](https://www.pixalate.com/blog/topic/research-reports) | 2 min read # 260 CTV apps were delisted from Roku and Amazon Fire TV in Q4 2021 Written by [Alba Del Villar](https://www.pixalate.com/blog/author/alba-del-villar) Apr 6, 2022 8:00:00 AM - 260 CTV apps were delisted across Roku and Amazon Fire TV app stores in Q4 2021 - most were from Roku (252) - Programmatic advertisers spent an estimated $250,000+ on delisted apps (prior to delisting) in Q4 2021 - 39 out of 260 (15%) delisted app CTVs had programmatic ads.  - 37.2% (86) of Roku delisted CTV apps belong to the Movies & TV category, while 37% of delisted FireTv apps were Games. [Download the top 100 delisted CTV apps here](https://www.pixalate.com/260-ctv-delisted-q4-2021) for free. ([Schedule a Demo with Pixalate](https://www.pixalate.com/scheduledemo) to see how you can get the full list.) ### **[![Download List](https://no-cache.hubspot.com/cta/default/2364596/22c00b70-aaa7-4e99-8146-8378ba0c5df1.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/22c00b70-aaa7-4e99-8146-8378ba0c5df1)** ## **During Q4 2021, 260 CTV apps were delisted from the market** **![](https://lh5.googleusercontent.com/ITzQbtDc09uWmdltqC-Nc_NsCr2n3wBcZdvr-yjI3GcZtRgWCahu6Ixj-1f6DYCN7v11h8kEigcbQzaYOLMztKBC6L-YUK-fBI6mZRzkv4nnZwGVX62t2zAKoqLYTfqkO5m9IHSY)** According to Pixalate’s data, 260 CTV apps were delisted over Q4 2021 across Roku and Amazon Fire TV app stores. The vast majority of them, 93%, were delisted from the Roku Channel Store. 15% (39 out of 260) of the delisted apps had programmatic ads, per Pixalate. According to Pixalate’s estimates, programmatic advertisers spent at least $250,000 on these apps in Q4 2021 prior to delisting. App-ads.txt files were found on fewer than 30% of the delisted apps (73 out of 260). Roku was the market leader during the first half of 2021, accounting for 45% of open programmatic ad spend* in CTV, while Amazon obtained 14%. We provide a comprehensive analysis of the state of open programmatic CTV advertising through the first half of 2021 in our [Global Connected TV Ad Supply Chain Trends Report: H1 2021](https://www.pixalate.com/global-connected-tv-ad-supply-chain-trends-report-h1-2021). ## **Top 5 Roku delisted CTV Apps in Q4 2021** The top 5 delisted Roku apps, based on user ratings, had over 76,000 combined user ratings prior to delisting. These were: *Now, Cinépolis KLIC, CW Seed, Paramount Plus, and UKTV Play*. They accounted for more than 62% of all user ratings among apps delisted during the quarter. **![](https://lh6.googleusercontent.com/Mp6zfsI-OZk-REeCbqcieCdIEEAnuBVQDAu8nkxx5R1NIur6elreRF33PqnnFVdRYPkALH1D-SvUgCkCmNehVXtldUJJ2scQDvEIY4qrK7LM0_OuikOZWK4OYRnI0pa6R2YMbsOr)** Fire TV delisted apps account for 19,084 user ratings, while *Sonic The Hedgehog 2* and *Tube App (for YouTube)* compose almost 60% of total ratings among delisted apps (about 5,500 each). ![](https://lh4.googleusercontent.com/dSaRjFsnbPZamH1pSwXNBHQgFvRRwMM3LFX5fFuBQqYOaspS1pqfaquMBKeJP47mieB96uw88s-Q0blnbeXF_fLA5Vj04qWYma3WfMFQXCrGvjUqcsYYnBpqu2ITLHs2OpJLEFe_) The largest delisted CTV apps were DIY Network Go and CW Seed, with approximately half-million daily active users (DAU), according to Pixalate’s estimates.  ## **Top 3 categories for delisted Roku CTV apps are Movies, Faith and Food** Within Roku, the Movies & TV category had the most delisted apps in Q4 2021, at 89. The next categories were Faith-Based and Home & Food, with 32 and 10 delisted CTV apps, respectively.  Delisted CTV apps from Fire TV were mostly games (37%), followed by Social (25%) and Movies (25%).  [Create a free account to unlock more insights about CTV and mobile apps.](https://ratings.pixalate.com/rankings/app/publisher-trust-index) *Programmatic ad sales, as measured by Pixalate, are used as a proxy for ad spend. ### **Disclaimer** Apps can be delisted for a variety of reasons, and Pixalate is neither asserting nor assigning a reason for any delisting action. Additionally, the initiator of the delisting is not generally publicly-available information, so it is often not possible to know whether the removal was triggered by the app store or the developer. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report facts as they pertain to delisted Roku and Amazon Fire TV apps. ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Week in Review: March 28 - April 1, 2022](https://www.pixalate.com/blog/april-1-2022-weekly-update) [** ](https://www.pixalate.com/blog) Next Story [The Kids Internet and Design Safety (KIDS) Act: Why should it matter to ad-tech? →](https://www.pixalate.com/blog/kids-act-why-should-matter-to-ad-tech) ## You May Also Like These Stories on Thought Leadership [![](https://www.pixalate.com/hubfs/Q%26A%20with%20Krush%20Media%20-%20cover.png) ](https://www.pixalate.com/blog/krush-media-qa) [Case Studies](https://www.pixalate.com/blog/topic/case-studies) ### [Q&A with Steven Slaughter, Head of Ad Ops & Yield at Krush Media, on managing a clean CTV and Mobile Ad Supply Chain](https://www.pixalate.com/blog/krush-media-qa) Jun 27, 2023 12:00:00 PM | 4 min read [![](https://www.pixalate.com/hubfs/Q%26A%20with%20Screencore%20-%20cover.png) ](https://www.pixalate.com/blog/screencore-qa) [Case Studies](https://www.pixalate.com/blog/topic/case-studies) ### [Q&A with Jess Okan, Co-founder and CEO of Screencore, on strategies for minimizing ad fraud in the connected TV ecosystem](https://www.pixalate.com/blog/screencore-qa) May 30, 2023 7:00:00 AM | 6 min read [![](https://www.pixalate.com/hubfs/Oleksandra%20Kazantseva.png) ](https://www.pixalate.com/blog/bizzclick-qa) [Case Studies](https://www.pixalate.com/blog/topic/case-studies) ### [Q&A with Oleksandra Kazantseva, Head of Programmatic at BizzClick, on transparency, trust, and security](https://www.pixalate.com/blog/bizzclick-qa) Apr 17, 2023 2:00:00 PM | 4 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/260-ctv-apps-delisted-in-q4-2021#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Contact Us12 Loading... ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Download GSTI Loading... Schedule your demo today Please complete all fields Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). * * * * *