--- title: Q1 2025 APAC Ad Viewability Benchmarks Report description: Pixalate's Q1 2025 APAC Ad Viewability Benchmarks Report analyzes the percentage of programmatic advertisements that were viewable across desktop web, mobile web, and mobile in-app programmatic advertising ecosystems. image: https://www.pixalate.com/hubfs/Blog%20Media/2025%20Covers%20and%20Images/Viewability%20Trends%20-%20Q1%202025%20APAC.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) | [APAC](https://www.pixalate.com/blog/topic/apac) | [CTV Apps](https://www.pixalate.com/blog/topic/ctv-apps) | [Websites](https://www.pixalate.com/blog/topic/websites) | 2 min read # Pixalate Unveils Q1 2025 APAC Ad Viewability Benchmarks: 36% Mobile Web Viewability in Japan; Desktop Web Ad Viewability at 56% in Australia Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) May 22, 2025 1:00:00 PM *According to Pixalate's research on Asia-Pacific (APAC)  programmatic ad viewability across desktop web, mobile web, and mobile apps, India had 47% mobile app ad viewability, while Singapore had 57% desktop web ad viewability* **LONDON, May 22, 2025 **-- [Pixalate](https://www.pixalate.com/), a leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q1 2025 APAC Programmatic Ad Viewability Benchmarks for [Japan](https://www.pixalate.com/programmatic-ads-viewability-trends-japan), [Singapore](https://www.pixalate.com/programmatic-ads-viewability-trends-singapore), [Australia](https://www.pixalate.com/programmatic-ads-viewability-trends-australia), and [India](https://www.pixalate.com/programmatic-ads-viewability-trends-india). The reports analyze the percentage of programmatic advertisements that were viewable across desktop web, mobile web, and mobile in-app programmatic advertising ecosystems.  In addition to the Japan, Singapore, Australia, and India reports, Pixalate released Q1 2025 Ad Viewability Benchmarks by country for the UK, France, Spain, Ukraine, Israel, Netherlands, Germany, U.S., Canada, Mexico, and Brazil. ## **Key Statistics** ## **Singapore** | **Platform** | **Viewability** | | --- | --- | | Mobile In-App | 46% | | Desktop Web | 54% | | Mobile Web | 57% |   ## **Japan** | Mobile In-App | 55% | | --- | --- | | Desktop Web | 36% | | Mobile Web | 47% |   ## **India** | Mobile In-App | 47% | | --- | --- | | Desktop Web | 66% | | Mobile Web | 62% |   ## **Australia** | Mobile In-App | 59% | | --- | --- | | Desktop Web | 60% | | Mobile Web | 56% |   ## **By global regions** ## **Desktop web ad viewability benchmarks** - Global: 58% - APAC: 59% - EMEA: 62% - LATAM: 64% - North America: 57% ## **Mobile web ad viewability benchmarks** - Global: 58% - APAC: 51% - EMEA: 59% - LATAM: 59% - North America: 59% ## **Mobile app ad viewability benchmarks** - Global: 56% - APAC: 54% - EMEA: 59% - LATAM: 49% - North America: 67% Pixalate’s data science team analyzed programmatic advertising activity across 46+ billion global open programmatic advertising impressions in Q1 2025 to compile this research. Pixalate's datasets — which are used exclusively to derive these insights — consist predominantly of buy-side open auction programmatic traffic sources. **Download all of Pixalate’s Q1 2025: Programmatic Ad Viewability Benchmark Reports by Country** | - [United States](https://www.pixalate.com/programmatic-ads-viewability-trends-usa) - [United Kingdom](https://www.pixalate.com/programmatic-ads-viewability-trends-uk) - [Netherlands](https://www.pixalate.com/programmatic-ads-viewability-trends-netherlands) - [Singapore](https://www.pixalate.com/programmatic-ads-viewability-trends-singapore) - [Germany](https://www.pixalate.com/programmatic-ads-viewability-trends-germany) - [Australia](https://www.pixalate.com/programmatic-ads-viewability-trends-australia) - [Ukraine](https://www.pixalate.com/programmatic-ads-viewability-trends-ukraine) - [Canada](https://www.pixalate.com/programmatic-ads-viewability-trends-canada) | - [Mexico](https://www.pixalate.com/programmatic-ads-viewability-trends-mexico) - [France](https://www.pixalate.com/programmatic-ads-viewability-trends-france) - [Japan](https://www.pixalate.com/programmatic-ads-viewability-trends-japan) - [Brazil](https://www.pixalate.com/programmatic-ads-viewability-trends-brazil) - [Israel](https://www.pixalate.com/programmatic-ads-viewability-trends-israel) - [Spain](https://www.pixalate.com/programmatic-ads-viewability-trends-spain) - [India](https://www.pixalate.com/programmatic-ads-viewability-trends-india) | | --- | --- |   **About Pixalate** Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).  [pixalate.com](https://www.pixalate.com/) **Disclaimer** *The content of this press release, and the Q1 2025 Global Programmatic Ad Viewability Trends Reports (the "Reports"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied. Pixalate does not independently verify third-party information. Per the [Media Rating Council (MRC)](https://mediaratingcouncil.org/sites/default/files/Standards/081815%20Viewable%20Ad%20Impression%20Guideline_v2.0_Final.pdf)**, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” IVT is also sometimes referred to as “ad fraud.” Per the [MRC](https://mediaratingcouncil.org/sites/default/files/Standards/IVT%20Addendum%20Update%20062520.pdf)**, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.”* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate’s April 2025 Delisted Mobile Apps Reports Find 62,100 Apps Delisted from Google Play Store & 43,800 from Apple App Store](https://www.pixalate.com/blog/pixalates-april-2025-delisted-mobile-apps-reports-find-62100-apps-delisted-from-google-play-store-43800-from-apple-app-store) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Week in Review: May 19 - May 23, 2025 →](https://www.pixalate.com/blog/may-23-2025) ## You May Also Like These Stories on Mobile Apps [![](https://www.pixalate.com/hubfs/Abandoned%20Mobile%20Apps%20Report%20-%20blog%20cover.png) ](https://www.pixalate.com/blog/pixalate-releases-may-2026-global-abandoned-mobile-apps-report) [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) ### [Pixalate Releases May 2026 Global Abandoned Mobile Apps Report: “Draw In™” at the top on Apple App Store, “GUNSHIP BATTLE: Helicopter 3D” tops Google Play Store](https://www.pixalate.com/blog/pixalate-releases-may-2026-global-abandoned-mobile-apps-report) Jun 24, 2026 9:00:02 AM | 3 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20MOST%20COMMON%20MOBILE%20AD%20FRAUD%20TYPES%20GOOGLE%20-%20APPLE%20BLOG%20COVER.png) ](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases May 2026 Most Common Mobile App Ad Fraud Types: ‘High Risk Device ID’ Most Common Type Across Google Play Store (32%); ‘High Risk IP’ Most Common on Apple App Store (48%)](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) Jun 9, 2026 9:00:00 AM | 2 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20TOP%20MOBILE%20AD%20FRAUD%20TYPES%20GOOGLE%20-%20APPLE%20BLOG%20COVER.jpg) ](https://www.pixalate.com/blog/pixalates-april-2026-most-common-mobile-app-ad-fraud-types) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases April 2026 Most Common Mobile App Ad Fraud Types: ‘High Risk Device ID’ Most Common Type Across Google Play Store (28%); ‘High Risk IP’ Most Common on Apple App Store (23%)](https://www.pixalate.com/blog/pixalates-april-2026-most-common-mobile-app-ad-fraud-types) May 18, 2026 9:00:00 AM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/q1-2025-apac-ad-viewability-benchmarks-report#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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