--- title: "Pixalate Week in Review: May 19 - May 23, 2025" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from May 12 - May 16, 2025. image: https://www.pixalate.com/hubfs/may-23-pixalate-recap.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 3 min read # Pixalate Week in Review: May 19 - May 23, 2025 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) May 23, 2025 10:30:37 AM Discover the latest in programmatic research in Pixalate's weekly recap. ## What we released this week: - [SSP Market Share Rankings - Q1 2025 ](https://www.pixalate.com/blog/may-23-2025#ssp-market-share) - [State Of Children’s Privacy On Mobile Apps Report - Q1 2025 ](https://www.pixalate.com/blog/may-23-2025#state-of-childrens-privacy) - [Delisted Mobile Apps Report - April 2025](https://www.pixalate.com/blog/may-23-2025#delisted-mobile-apps) - [Programmatic Ads Viewability Trends - Q1 2025](https://www.pixalate.com/blog/may-23-2025#programmatic-ads-viewability) - [NEW PARTNERSHIP: Pixalate and Pangle, Ad Network of TikTok for Business](https://www.pixalate.com/blog/may-23-2025#pixalate-pangle-tiktok) --- ## SSP Market Share Rankings - Q1 2025  **[![Q1 2025 SSP Market Share Report - email cover](https://www.pixalate.com/hs-fs/hubfs/Blog%20Media/2025%20Covers%20and%20Images/Q1%202025%20SSP%20Market%20Share%20Report%20-%20email%20cover.png?width=420&height=236&name=Q1%202025%20SSP%20Market%20Share%20Report%20-%20email%20cover.png)](https://www.pixalate.com/ssp-market-share-report-united-states)**Discover the top ranked Supply-Side Platforms globally. Pixalate’s SSP Market Share Rankings evaluate programmatic Sell-Side Platforms (SSPs) based on their estimated share of ad delivery across web, mobile, and Connected TV (CTV) platforms. This quarter, our team analyzed data gathered from billions of programmatic transactions to provide an overview of the digital advertising environment across 15 global markets. Download the latest reports here:   [![SSP Market Share Reports](https://no-cache.hubspot.com/cta/default/2364596/db277b98-5ab8-414a-a4f3-06c82ed82168.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/db277b98-5ab8-414a-a4f3-06c82ed82168) --- ## State Of Children’s Privacy On Mobile Apps Report - Q1 2025  [![State of Childrens Privacy on Mobile Apps - Q1 2025](https://www.pixalate.com/hs-fs/hubfs/State%20of%20Childrens%20Privacy%20on%20Mobile%20Apps%20-%20Q1%202025.png?width=420&height=236&name=State%20of%20Childrens%20Privacy%20on%20Mobile%20Apps%20-%20Q1%202025.png)](https://www.pixalate.com/coppa-state-of-childrens-privacy-on-mobile-apps-usa?hsCtaTracking=d165501c-7f97-4e6b-9c2f-ee548db4c872%7Cb32a1603-d679-4df3-87be-85695f746430) The State Of Children’s Privacy On Mobile Apps Report is part of Pixalate's COPPA Violation Risks in Mobile Apps series. This report highlights app developers on the Google Play Store and Apple App Store that are at risk of violating the Children’s Online Privacy Protection Act (COPPA) for gathering children’s personal information through likely child-directed apps without a compliant privacy policy, as assessed by Pixalate.   ### Key Findings: - Compliance Issues: 17% (286) of the identified advertising enabled and likely child-directed mobile apps were likely non-compliant with COPPA - 17 mobile apps did not have a detectable privacy policy - Missing Disclosures: 79% (225) of the identified mobile apps with ads lacked a Children's Privacy disclosure – a requirement under the COPPA Rule According to Pixalate’s analysis, 100% of these likely child-directed and advertising enabled apps shared US consumers’ personal information with advertisers via the advertising bid stream. Download the report for free today for a complete breakdown of all our findings, and you will also get free access to the list of C286 U.S.-Registered and Advertising Enabled Apps That Likely violate COPPA. You can download the report here:  [![State of Children's Privacy on Mobile Apps: USA](https://no-cache.hubspot.com/cta/default/2364596/d165501c-7f97-4e6b-9c2f-ee548db4c872.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/d165501c-7f97-4e6b-9c2f-ee548db4c872) --- ## Delisted Mobile Apps Report - April 2025 **[![Delisted Mobile Apps Report - April 2025 email cover](https://www.pixalate.com/hs-fs/hubfs/Blog%20Media/2025%20Covers%20and%20Images/Delisted%20Mobile%20Apps%20Report%20-%20April%202025%20email%20cover.png?width=420&height=236&name=Delisted%20Mobile%20Apps%20Report%20-%20April%202025%20email%20cover.png)](https://www.pixalate.com/monthly-delisted-mobile-apps-report-apple-app-store)106k apps were delisted from the Apple App Store and Google Play Store.** To track monthly delisting trends in April 2025, our team analyzed 7.7M+ apps across both app stores. These reports include delisting trends among apps with detected app-ads.txt files, regional and country-specific insights, and more. Download the April 2025 reports here:   [![Apple App Store](https://no-cache.hubspot.com/cta/default/2364596/6bcbef38-4cb8-48d5-88e5-e6c66a922484.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/6bcbef38-4cb8-48d5-88e5-e6c66a922484)    [![Google Play Store](https://no-cache.hubspot.com/cta/default/2364596/01f632fb-c8ac-4aa4-89b6-1cd0d99227cf.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/01f632fb-c8ac-4aa4-89b6-1cd0d99227cf) --- ## Programmatic Ad Viewability Trends - Q1 2025 **[![Viewability Trends - Q1 2025 email cover](https://www.pixalate.com/hs-fs/hubfs/Blog%20Media/2025%20Covers%20and%20Images/Viewability%20Trends%20-%20Q1%202025%20email%20cover.png?width=420&height=236&name=Viewability%20Trends%20-%20Q1%202025%20email%20cover.png)](https://www.pixalate.com/programmatic-ads-viewability-trends-usa)**How viewable are programmatic ads globally? Pixalate’s reports on programmatic ad viewability analyze the percentage of ads deemed 'viewable' across mobile and desktop web, mobile apps, and connected TV (CTV) in the open programmatic ecosystem. Download the latest reports here:   [![Programmatic Ad Viewability Trends](https://no-cache.hubspot.com/cta/default/2364596/576d8975-1caa-4f3e-8558-2f5785744eac.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/576d8975-1caa-4f3e-8558-2f5785744eac) --- ## *PARTNERSHIP: Pixalate and Pangle – Ad Network of TikTok for Business Announce Global Partnership to Strengthen Ad Fraud Prevention and Brand Safety Protections * We're excited to announce our continued partnership with Pangle, Ad Network of TikTok for Business. With Pixalate’s pre-bid fraud prevention solution, Pangle can assess traffic quality, verify traffic sources, and proactively filter out invalid traffic (IVT, including ad fraud). Pixalate’s Fraud Monitoring Platform also tracks ad placements, clicks, ad fraud, and supply chain risk, enabling advertisers to optimize campaign strategies and improve campaign performance.   Read the full release here:   [![Pixalate and Pangle, Ad Network of TikTok for Business](https://no-cache.hubspot.com/cta/default/2364596/8a2c23ee-2da4-4f47-8621-3968c3690b1f.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/8a2c23ee-2da4-4f47-8621-3968c3690b1f) ### Search Blog Search ### Follow Pixalate [**](https://www.pixalate.com/hubfs/Pixalate%20Wechat.png?utm_campaign=Company%20News&utm_medium=email&_hsenc=p2ANqtz-_ZtCSHiG6VOXsk-H9wZxOKVhNZxU_38xbLSOf7jCI9cht_GS6NejKw3dZ_BY3kYiwF7Hc9ZWlilTmIVK5YSB9-baUW2w&_hsmi=336270631&utm_content=336270631&utm_source=hs_email) ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Unveils Q1 2025 EMEA Ad Viewability Benchmarks: 62% Mobile App Viewability in UK, France Was 66% on Desktop Web; 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