Discover the latest in programmatic research in Pixalate's weekly recap.
What we released this week:
SSP Market Share Rankings - Q1 2025
Discover the top ranked Supply-Side Platforms globally. Pixalate’s SSP Market Share Rankings evaluate programmatic Sell-Side Platforms (SSPs) based on their estimated share of ad delivery across web, mobile, and Connected TV (CTV) platforms.
This quarter, our team analyzed data gathered from billions of programmatic transactions to provide an overview of the digital advertising environment across 15 global markets.
Download the latest reports here:
State Of Children’s Privacy On Mobile Apps Report - Q1 2025
The State Of Children’s Privacy On Mobile Apps Report is part of Pixalate's COPPA Violation Risks in Mobile Apps series. This report highlights app developers on the Google Play Store and Apple App Store that are at risk of violating the Children’s Online Privacy Protection Act (COPPA) for gathering children’s personal information through likely child-directed apps without a compliant privacy policy, as assessed by Pixalate.
Key Findings:
- Compliance Issues: 17% (286) of the identified advertising enabled and likely child-directed mobile apps were likely non-compliant with COPPA
- 17 mobile apps did not have a detectable privacy policy
- Missing Disclosures: 79% (225) of the identified mobile apps with ads lacked a Children's Privacy disclosure – a requirement under the COPPA Rule
According to Pixalate’s analysis, 100% of these likely child-directed and advertising enabled apps shared US consumers’ personal information with advertisers via the advertising bid stream.
Download the report for free today for a complete breakdown of all our findings, and you will also get free access to the list of C286 U.S.-Registered and Advertising Enabled Apps That Likely violate COPPA.
You can download the report here:
Delisted Mobile Apps Report - April 2025
106k apps were delisted from the Apple App Store and Google Play Store. To track monthly delisting trends in April 2025, our team analyzed 7.7M+ apps across both app stores. These reports include delisting trends among apps with detected app-ads.txt files, regional and country-specific insights, and more.
Download the April 2025 reports here:
Programmatic Ad Viewability Trends - Q1 2025
How viewable are programmatic ads globally? Pixalate’s reports on programmatic ad viewability analyze the percentage of ads deemed 'viewable' across mobile and desktop web, mobile apps, and connected TV (CTV) in the open programmatic ecosystem.
Download the latest reports here:
PARTNERSHIP: Pixalate and Pangle – Ad Network of TikTok for Business Announce Global Partnership to Strengthen Ad Fraud Prevention and Brand Safety Protections
We're excited to announce our continued partnership with Pangle, Ad Network of TikTok for Business. With Pixalate’s pre-bid fraud prevention solution, Pangle can assess traffic quality, verify traffic sources, and proactively filter out invalid traffic (IVT, including ad fraud). Pixalate’s Fraud Monitoring Platform also tracks ad placements, clicks, ad fraud, and supply chain risk, enabling advertisers to optimize campaign strategies and improve campaign performance.
Read the full release here:
