--- title: Q1 2024 Top Ad Fraud Types - North America description: Pixalate released the Q1 2024 Most Common Invalid Traffic Types - North America (NA). image: https://www.pixalate.com/hubfs/North%20America%20Q1%20Mobile%20-%20Most%20Common%20Invalid%20Traffic%20Types-1.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Mobile](https://www.pixalate.com/blog/topic/mobile) | [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) | [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) | [IVT](https://www.pixalate.com/blog/topic/ivt) | 2 min read # Pixalate's Q1 2024 List of Top Mobile In-App Invalid Traffic (IVT) & Ad Fraud Types in North America: ‘Display Impression Fraud’ Most Common on Google Play Store (30%) & Apple App Store (26%) Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Apr 17, 2024 11:15:00 AM *Research finds “High Risk Device ID” IVT type was the second most common on apps in the Google Play Store, accounting for 20% of all IVT in Q1 2024, as measured by Pixalate* **LONDON, April 17 2024 -- **[Pixalate](https://www.pixalate.com/), the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the [Q1 2024 Mobile’s Most Common Invalid Traffic Types in North America](https://www.pixalate.com/most-common-invalid-traffic-types-north-america). Pixalate also released Global, EMEA, APAC, and LATAM versions of the report. The report details invalid traffic (IVT) within apps in the Google Play Store and Apple App Store, including  the number of distinct apps impacted. Pixalate’s data science team analyzed over 91 billion open programmatic advertising impressions across 471k+ mapped mobile apps in Q1 2024. IVT types are rated most common according to the share of invalid traffic within each mobile app store. ## **Top Mobile In-App IVT Types: North America** - **Display Impression Fraud **is the most common type of mobile IVT in** North America **among both Google Play Store** (30%) **and Apple Apps Store** (26%)**  - **High Risk Device ID **was the second most common IVT type **(20%)** on apps in the Google Play Store - **Datacenter** was the second most common IVT type **(16%) **on apps in the Apple App Store. Datacenter traffic is a form of General Invalid Traffic (GIVT). “Display Impression Fraud” refers to impressions that are generated from the same browser or device at a statistically significant inflated rate, per Pixalate’s analysis. “High Risk Device ID” refers to impressions from a device ID that has been flagged for a high risk of invalid traffic, per Pixalate’s analysis. Download the full report to see more common mobile in-app IVT types in North America: [![Download Now](https://no-cache.hubspot.com/cta/default/2364596/59ce1a06-eebf-4391-acc0-3a1de0955c41.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/59ce1a06-eebf-4391-acc0-3a1de0955c41) ## **Download All Global Reports for Top Mobile In-App IVT Types:** - [Global](https://www.pixalate.com/most-common-invalid-traffic-types-global) - [North America](https://www.pixalate.com/most-common-invalid-traffic-types-north-america) - [APAC](https://www.pixalate.com/most-common-invalid-traffic-types-apac) - [EMEA](https://www.pixalate.com/most-common-invalid-traffic-types-emea)  - [LATAM](https://www.pixalate.com/most-common-invalid-traffic-types-latam)  Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT) across desktop and mobile web, mobile in-app, and Connected TV (CTV). All of Pixalate’s MRC accredited measurement areas can be found [here](https://www.pixalate.com/knowledgebase/mrc-accredited-measurement-areas). For more information on IVT types, visit [Pixalate’s IVT knowledge base](https://www.pixalate.com/knowledgebase/reported-invalid-traffic-ivt-types). **About Pixalate** Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).  [pixalate.com](https://www.pixalate.com/) **Disclaimer** The content of this press release, and the Mobile’s Most Common IVT Types by Region Reports, reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to the time period studied. ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Week in Review: April 8th - 12th, 2024](https://www.pixalate.com/blog/april-12-2024-weekly-recap) [** ](https://www.pixalate.com/blog) Next Story [Mobile App Manual Review under COPPA Rule: ‘Chess Adventure for Kids' →](https://www.pixalate.com/blog/app-review-series-chess-adventure-for-kids) ## You May Also Like These Stories on Mobile [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20landing%20page%20hero%20image.png) ](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Launches OpenEPG™ 1.0 Analytics to Bring Linear TV-Grade Measurement & Verification to Open Programmatic CTV; 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Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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