--- title: Q1 2023 CTV Ad Supply Chain Trends Report - Review description: In this blog, Pixalate reviews our recent Q1 2023 CTV Ad Supply Chain Trends Report, which contained a comprehensive analysis of the state of programmatic CTV advertising. image: https://www.pixalate.com/hubfs/Q1%202023%20CTV%20Ad%20Supply%20Chain%20Trends%20Report.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) | [CTV](https://www.pixalate.com/blog/topic/ctv) | [Research Reports](https://www.pixalate.com/blog/topic/research-reports) | 2 min read # 98% of US Households Reachable Via Programmatic CTV Advertising in Q1 2023 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Jun 26, 2023 1:30:00 PM Pixalate recently released the [Q1 2023 CTV Ad Supply Chain Trends Report](https://www.pixalate.com/q1-2023-ctv-ad-supply-chain-trends-report), a comprehensive analysis of the state of open programmatic CTV advertising through the first quarter of 2023. [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/9b48dc3f-89d4-4fe4-8079-08658686f30b.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/9b48dc3f-89d4-4fe4-8079-08658686f30b) We thought it would be beneficial to highlight some of the most interesting findings. ## **+6% YoY rise of internet-connected households reachable via open programmatic ads from Q1 2022 to Q1 2023** **![](https://lh6.googleusercontent.com/AW_RrYxKsuP7ayCaxvt7ur0igZ4-w84O80eNoqkGbrk48JBJODsM4MWPr_nstSxzwlyLgVuRdjJHooEvah5r9-spzcOhMQ0uA09Rl7p9g2FmbXgDRh2w-suP2cjee1z6OR0nqc067dWpTq3WqkVftUA)** ## **Percentage of internet-connected households reachable via open programmatic ads YoY from Q1 2020 to Q1 2023** - **Q1 2020** - **59%** - **Q1 2021** - **83%** - **Q1 2022** - **92%** - **Q1 2023** - **98%** ## **Samsung leaps to 19% market share** **![](https://lh6.googleusercontent.com/y3Od2HzTDouZJsE-kfJP7T783rJorqH-hLLAO1pZ2Y_Ska1mt8koKB6WG4aAjTpqlKQV3nagnkPmWwi-x73a-GtTWPKSXCC8cJy45A8QssW8TxnGl6eaWlmLpWHGa-dOeUNrrWUrzbkicPbo2BvX4vg)** ## **Share of voice of open programmatic ads sold by device type; Q1 2023; as measured by Pixalate:** - **Roku** - **46%** - **Samsung** - **19%** - **Amazon** - **9%** ## **Sports channels on Roku see ad revenue rise by 103%** **![](https://lh4.googleusercontent.com/kr02qe9m-yzjms7XmN9NfCeuL5uhX4sKpq7SCgjey54UcpajH87fVC7q95dRBhjGkckFgX4VQ8GS3R7Zgcer8aY7b2nNIOXxTLU-3vYOwUteTFE8aZCj5fuyb6VpasFE0KW4Kn7z7a6ABXZe1ahD_pI)** ## **Percentage change in share of voice of ad spend by Roku app category; Q1 2023; as measured by Pixalate:** - **Sports:** **103%** - **Food & Home:** **47%** - **Kids & Family:** **37%** - **News & Weather:** **30%** - **Movies & TV:** -**11%** ## **Sports channels rise 175% on Amazon Fire TV** **![](https://lh5.googleusercontent.com/YZ4V8E-jABbqZ7oxWbjhg9Ekz9BdnyyzHxTrhAd_e5tWYX0qAK7Af43lp0rT7rNLXG1UvbTLo32816YSYylFDtNdxbR9M9QJjwpV-kkRjX7EGwInlKHm_W0DCRTmbjZyAQNEqzVwFWVHpK7c_NEdUKI)** ## **Percentage change in share of voice of ad spend by Fire TV app category; Q1 2023; as measured by Pixalate:** - **Sports:** **175%** - **Movies & TV:** **43%** - **News:** -**4%** - **Kids:** -**18%** For more Q1 2023 CTV Ad Supply Chain Trends analysis, download a free copy of the report here: [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/9b48dc3f-89d4-4fe4-8079-08658686f30b.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/9b48dc3f-89d4-4fe4-8079-08658686f30b) *If you are interested in more insights like the above, across desktop, mobile and CTV devices,  please reach out to us using this*[*contact form*](https://www.pixalate.com/scheduledemo)*.* ***Disclaimer*** *The content of this press release, and the Q1 2023 Global Connected TV (CTV) Ad Supply Chain Trends Report (the "* ***Report*** *"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV apps in the time period studied.*   ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate’s May 2023 Amazon Fire TV Invalid Traffic Overlap Report: HGTV GO shares 30%-50% IVT with Tubi](https://www.pixalate.com/blog/may-2023-fire-tv-ivt-overlap-report) [** ](https://www.pixalate.com/blog) Next Story [Q&A with Steven Slaughter, Head of Ad Ops & Yield at Krush Media, on managing a clean CTV and Mobile Ad Supply Chain →](https://www.pixalate.com/blog/krush-media-qa) ## You May Also Like These Stories on Ad Fraud [![](https://www.pixalate.com/hubfs/vMVPD%20Apps%20Traffic%20Analysis%20Report%20blog%20cover.png) ](https://www.pixalate.com/blog/pixalate-releases-global-top-20-most-popular-ctv-virtual-multichannel-video-programming-distribution-vmvpd-apps-reports-for-q1-2026) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Global Top 20 Most Popular CTV Virtual Multichannel Video Programming Distribution (vMVPD) Apps Reports for Q1 2026: ‘Hulu’ No. 1 on Apple TV, ‘Tubi’ Leads on Roku, ‘Pluto TV’ leads on Amazon Fire TV](https://www.pixalate.com/blog/pixalate-releases-global-top-20-most-popular-ctv-virtual-multichannel-video-programming-distribution-vmvpd-apps-reports-for-q1-2026) Jun 10, 2026 9:00:00 AM | 3 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20MOST%20COMMON%20MOBILE%20AD%20FRAUD%20TYPES%20GOOGLE%20-%20APPLE%20BLOG%20COVER.png) ](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases May 2026 Most Common Mobile App Ad Fraud Types: ‘High Risk Device ID’ Most Common Type Across Google Play Store (32%); 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