Gray Television (GTN), Discovery, Inc. (DISCA), and The Walt Disney Company (DIS) are publicly traded entities with the most apps included in the top 100 of Publisher Trust Indexes for Roku and Amazon Fire TV platforms.
Gray Television (GTN), thanks to a range of local TV stations with a quality advertising environment, such as WSFA 12 News (Central Alabama), WWBT NBC12 News (Central Virginia), and WSAZ (West Virginia), reached the top spot in this ranking. Gray Television owns 16 apps included in the top 100s of Pixalate's CTV rankings for the best quality apps for advertisers in June 2021, most among all publicly traded companies.
The competition was tight, and Discovery Inc. (DISCA) was closely behind the leader, with 15 apps in the rankings. Discovery's app portfolio is vast, and it contains brands such as HGTV GO, Animal Planet GO, Watch OWN, and Philo.
The other publicly traded companies owning a significant number of quality CTV apps for advertisers are The Walt Disney Company (13), ViacomCBS (VIAC) (11), AT&T (T) (9), and Fox Corporation (FOX) (9).
In Roku's Pixalate Publisher Trust Index for June 2021, there are 37 out of 100 apps owned by companies listed on stock exchanges worldwide. For the Amazon Fire TV, this number is more than doubled, with 76 such apps.
The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”