--- title: "Pixalate Week in Review: July 26 - 30, 2021" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 26-30 July 2021. image: https://www.pixalate.com/hubfs/Pixalate%20Week%20in%20Review%20July%2030%202021.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 3 min read # Pixalate Week in Review: July 26 - 30, 2021 [![Piotr Boiwka](https://www.pixalate.com/hubfs/T04HJ6UKU-U020R2VVALF-e2a0de641049-512.jpg)](https://www.pixalate.com/blog/author/piotr-boiwka) Written by [Piotr Boiwka](https://www.pixalate.com/blog/author/piotr-boiwka) Jul 30, 2021 3:30:00 PM This week's review of ad fraud and quality in the digital advertising space. ## Webinar: Navigating safety, privacy, and COPPA compliance in programmatic CTV ### ![kidoodle-kidsafe-pixalate-webinar-cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/kidoodle-kidsafe-pixalate-webinar-cover.png?width=600&height=338&name=kidoodle-kidsafe-pixalate-webinar-cover.png) Join us for a [webinar](https://www.pixalate.com/webinar-navigating-safety-privacy-compliance-programmatic-ctv) on Wednesday, **August 11**, 2021, at **1 pm ET (5 pm UTC)**, for a deep dive into the issues lurking beneath the surface of the booming Connected TV (CTV) advertising space: Consumer Privacy, COPPA compliance, and brand and family safety.   [Register here for free](https://info.pixalate.com/ctv-coppa-privacy-safety-compliance-webinar?hsCtaTracking=a03e3389-bbce-4b13-b981-704da52d665e%7Cc67eef05-533b-407b-9e47-47adf79b155d)   ## **EMEA Mobile and CTV Publisher Trust Index rankings, June 2021** ### ![PTI Top 10 Apple App Store EMEA mobile June 2021](https://www.pixalate.com/hs-fs/hubfs/PTI%20Top%2010%20Apple%20App%20Store%20EMEA%20mobile%20June%202021.png?width=600&name=PTI%20Top%2010%20Apple%20App%20Store%20EMEA%20mobile%20June%202021.png) Pixalate recently revealed the [Publisher Trust Index (PTI)](https://www.pixalate.com/rankings) to rank CTV and mobile apps based on overall advertising quality. This week, Pixalate reviewed the top 10 CTV and mobile apps in EMEA from June 2021: [Find all rankings here for free](https://ratings.pixalate.com/rankings/ctv/publisher-trust-index/roku/GLOBAL/NA/20210601) ## Google releases Privacy Sandbox timeline ### ![google-chrome-privacy](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/google-chrome-privacy.png?width=600&name=google-chrome-privacy.png) Google revealed the timeline of The Privacy Sandbox - a set of technologies supposed to replace third-party cookies in Chrome. The Sandbox proposals are in different parts of the development, and the timeline may change, per Google. [![Unknown-3](https://www.pixalate.com/hs-fs/hubfs/Unknown-3.png?width=100&name=Unknown-3.png)Learn more here](https://privacysandbox.com/timeline) ## **Facebook will restrict kids' behavioral targeting** ### ![big-data-targeting-gdpr](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/big-data-targeting-gdpr.png?width=484&name=big-data-targeting-gdpr.png) Facebook announced that it "will stop allowing advertisers to target people under 18 on its platforms based on their interests or their activity on other sites," [according to Reuters](https://www.reuters.com/technology/facebook-will-restrict-ad-targeting-under-18s-2021-07-27/). Advertisers will be able to target under-18s only by data such as age, gender, location on Facebook, Messenger, and Instagram, per Reuters. [![Reuters-Logo.jpg](https://www.pixalate.com/hs-fs/hubfs/Reuters-Logo.jpg.webp?width=100&name=Reuters-Logo.jpg.webp)Find more details here](https://www.reuters.com/technology/facebook-will-restrict-ad-targeting-under-18s-2021-07-27/) ## The ad industry urges California to withdraw 'Global Privacy Control' mandate ### ![consumer-data-privacy-profile](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/consumer-data-privacy-profile.png?width=600&name=consumer-data-privacy-profile.png) "The ad industry is urging California Attorney General Rob Bonta to withdraw a recent mandate that companies honor the 'Global Privacy Control' -- a universal opt-out tool developed by privacy advocates," [informs MediaPost](https://www.mediapost.com/publications/article/365501/ad-industry-urges-california-to-retract-global-pr.html). The purpose of this law is to limit "selling" user personal data.  [![MediaPost logo](https://www.pixalate.com/hs-fs/hubfs/MediaPost%20logo.jpg?width=100&name=MediaPost%20logo.jpg)](https://www.mediapost.com/publications/article/365501/ad-industry-urges-california-to-retract-global-pr.html)[Check more information here](https://www.mediapost.com/publications/article/365501/ad-industry-urges-california-to-retract-global-pr.html) ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Webinar: Navigating safety, privacy, and COPPA compliance in programmatic CTV](https://www.pixalate.com/blog/webinar-navigating-safety-privacy-compliance-programmatic-ctv) [** ](https://www.pixalate.com/blog) Next Story [Gray Television owns the most quality apps for advertisers in the Publisher Trust Index in June 2021, Discovery closely behind →](https://www.pixalate.com/blog/publicly-traded-companies-publisher-trust-index-june-2021) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - 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Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. 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