This week's review of ad fraud and quality in the digital advertising space.
Webinar: Navigating safety, privacy, and COPPA compliance in programmatic CTV
Join us for a webinar on Wednesday, August 11, 2021, at 1 pm ET (5 pm UTC), for a deep dive into the issues lurking beneath the surface of the booming Connected TV (CTV) advertising space: Consumer Privacy, COPPA compliance, and brand and family safety.
EMEA Mobile and CTV Publisher Trust Index rankings, June 2021
Pixalate recently revealed the Publisher Trust Index (PTI) to rank CTV and mobile apps based on overall advertising quality. This week, Pixalate reviewed the top 10 CTV and mobile apps in EMEA from June 2021:
Google revealed the timeline of The Privacy Sandbox - a set of technologies supposed to replace third-party cookies in Chrome. The Sandbox proposals are in different parts of the development, and the timeline may change, per Google.
Facebook announced that it "will stop allowing advertisers to target people under 18 on its platforms based on their interests or their activity on other sites," according to Reuters. Advertisers will be able to target under-18s only by data such as age, gender, location on Facebook, Messenger, and Instagram, per Reuters.
The ad industry urges California to withdraw 'Global Privacy Control' mandate
"The ad industry is urging California Attorney General Rob Bonta to withdraw a recent mandate that companies honor the 'Global Privacy Control' -- a universal opt-out tool developed by privacy advocates," informs MediaPost. The purpose of this law is to limit "selling" user personal data.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”