This week's review of ad fraud and quality in the digital advertising space.
Pixalate recently revealed the Publisher Trust Index (PTI) to rank CTV and mobile apps based on overall advertising quality. This week, Pixalate reviewed the top 10 CTV and mobile apps in EMEA from June 2021:
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Google revealed the timeline of The Privacy Sandbox - a set of technologies supposed to replace third-party cookies in Chrome. The Sandbox proposals are in different parts of the development, and the timeline may change, per Google.
Facebook announced that it "will stop allowing advertisers to target people under 18 on its platforms based on their interests or their activity on other sites," according to Reuters. Advertisers will be able to target under-18s only by data such as age, gender, location on Facebook, Messenger, and Instagram, per Reuters.
"The ad industry is urging California Attorney General Rob Bonta to withdraw a recent mandate that companies honor the 'Global Privacy Control' -- a universal opt-out tool developed by privacy advocates," informs MediaPost. The purpose of this law is to limit "selling" user personal data.
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