--- title: "Pixalate Week in Review: November 26 - 30, 2018" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 26-30 November 2018. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/multiple-devices.jpg --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/multiple-devices.jpg) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 3 min read # Pixalate Week in Review: November 26 - 30, 2018 Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Nov 30, 2018 5:00:59 PM This week's review of ad fraud and quality in the digital advertising space. ### **1. Pixalate adds 12 new MRC accredited metrics areas to combat ad fraud across platforms** ![12newMRC-fb-v2](https://www.pixalate.com/hs-fs/hubfs/MRC%20OTT%202018%20Images%20for%20Social%20+%20Blog/12newMRC-fb-v2.png?width=600&name=12newMRC-fb-v2.png) [Pixalate](https://www.pixalate.com/), the world’s first cross-platform ad fraud detection and prevention platform, this week announced it has received accreditation from the [Media Rating Council](http://mediaratingcouncil.org/) (MRC) for Sophisticated Invalid Traffic (“SIVT”) detection and filtration for Connected TV/over-the-top (OTT) video ad impressions (an industry-first), as well as mobile in-app video and display ad impressions, and desktop and mobile web video ad impressions. Overall, Pixalate has 17 total MRC accredited metric areas, including 12 newly-accredited ones: - **Mobile In-App**: Video and display SIVT detection and filtration; video and display served ad impressions; display viewability - **OTT**: Video SIVT detection and filtration; video served ad impressions - **Mobile Web:** Video SIVT detection and filtration; video served ad impressions; display viewability - **Desktop:** Video SIVT detection and filtration; video served ad impressions [Learn more](https://www.pixalate.com/12-new-mrc-accreditations-desktop-mobile-app-ott-ad-fraud). ### **2. MediaPost: As fraud concerns persist, Pixalate expands MRC accreditations** **![multiple-devices](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/multiple-devices.jpg?width=600&name=multiple-devices.jpg)** Reporting on Pixalate's new accreditations, [MediaPost](https://www.mediapost.com/publications/article/328597/as-industry-fraud-concerns-persist-pixalate-expan.html) wrote: "cross-device accreditation has become increasingly important, as marketing budgets and campaigns are being spread far and wide."  “Most campaigns these days are run cross-platform. When you want to reach a consumer, you care about reaching that consumer, however they are consuming media,” Pixalate Vice President of Product Marketing Amy King said to MediaPost's *Digital News Daily*. “Increasingly for us that is our phones, our desktops, our tablets, our OTT devices. If you were to run a campaign across all of those environments, you need to be protected across each one, especially the newer ones.” ### **3. Top 3 myths in Connected TV/OTT** ![misconceptions-myths-connected-tv-ott-ad-fraud](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/misconceptions-myths-connected-tv-ott-ad-fraud.jpg?width=600&name=misconceptions-myths-connected-tv-ott-ad-fraud.jpg)  Rapid growth in OTT has opened the door for fraudulent intenders to profit from the rising advertising spend being directed toward OTT/CTV audiences. [In this post](https://www.pixalate.com/top-ad-fraud-misconceptions-myths-connected-tv-ott), Pixalate, the advertising industry’s first [MRC-accredited solution](https://blog.pixalate.com/mrc-accreditation-ott-invalid-traffic-detection-filtration) for the detection and filtration of invalid traffic for OTT video ads, addresses the most common myths about OTT advertising. ### **4. Bold Screen Media taps Pixalate for cross-platform ad fraud protection** ![bold-screen-media-pixalate-partnership-announcement](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/bold-screen-media-pixalate-partnership-announcement.jpg?width=600&name=bold-screen-media-pixalate-partnership-announcement.jpg) Bold Screen Media has partnered with Pixalate, Inc. to offer leading IVT protection solutions for their growing cross-device video and OTT marketplace. Bold Screen’s platform provides brands and agencies with engaging programmatic media. To help protect their advertisers from IVT across OTT/CTV and mobile in-app inventory, Bold Screen has enlisted Pixalate. Read the [full press release](https://www.pixalate.com/boldscreen-media-ad-fraud-ivt-protection-partnership-ott-in-app). ### **5. Connected TV is not fraud-free ... that and more myths dispelled by Digiday** ![TV-ott-connected-television](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/TV-ott-connected-television.jpg?width=600&name=TV-ott-connected-television.jpg) "This year connected TV overtook mobile as the screen on which the most digital video impressions were served," wrote [Digiday](https://digiday.com/marketing/advertisers-think-just-like-buying-digital-myths-connected-tv-advertising/). "However, as the hype around streaming settles into a legitimate channel for advertisers and publishers, there are some myths to be dispelled around 'connected TV,' the catchall term for videos streamed over the internet and watched on a TV screen." *Sign up for our blog to stay updated with new stats, trends, and analysis of digital ad fraud.*   ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Bold Screen Media and Pixalate Form Innovative Partnership For Complete Platform Protection Across OTT and In-App](https://www.pixalate.com/blog/boldscreen-media-ad-fraud-ivt-protection-partnership-ott-in-app) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Releases Q3 2018 Ads.txt Trends Report →](https://www.pixalate.com/blog/ads-txt-trends-report-q3-2018) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-november-30-2018#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Contact Us12 Loading... ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Download GSTI Loading... Schedule your demo today Please complete all fields Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). * * * * *