This week's review of ad fraud and quality in the digital advertising space.
Over-the-top (OTT) audiences are at an all-time high and climbing, with over 80% of U.S. households now equipped with OTT devices. Traffic volumes are increasing at double-digit rates and new OTT app platforms pop-up almost daily as more consumers “cut the cord.”
In this post, Pixalate, the advertising industry’s first MRC-accredited solution for the detection and filtration of invalid traffic for OTT video ads, answers key questions about OTT advertising.
OTT stands for over-the-top, initially named in reference to devices that go “over” a cable box to give the user access to TV content. In OTT channels, content is delivered via an internet connection rather than through a traditional cable/broadcast provider.
In this post, Pixalate defines OTT content, OTT devices, and video — and explains how all of these puzzle pieces fit together.
RhythmOne plc, a global advertising technology company, today announced that it has formed an early, collaborative partnership with Pixalate, Inc. regarding its newly Media Ratings Council, Inc. (MRC) accredited over-the-top (OTT) invalid traffic (IVT) detection and filtration solution.
Learn more about the partnership.
"Bulgarian police have arrested a supposed Russian hacker at the request of US authorities on charges of committing advertising fraud of over $7 million," reported ZDNet. "Bulgarian authorities apprehended Zhukov on November 6 based on an international arrest warrant issued by the US. Details about Zhukov's alleged crimes are still under seal, pending his extradition and arraignment in a US court," the article noted.
"eMarketer estimates that $7.1 billion will be spent on mobile app install ads in 2018, up from $6.5 billion last year," wrote eMarketer. "App-install fraud refers to the practice where a company falsely gets credit for getting a user to download an app." eMarketer asked several industry insiders for their opinions on the state of mobile app install fraud. Is it on the rise?
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