--- title: "Pixalate Week in Review: March 4 - 8, 2019" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 4-8 March 2019. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/reset-button.jpg --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/reset-button.jpg) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: March 4 - 8, 2019 Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Mar 8, 2019 4:18:40 PM This week's review of ad fraud and quality in the digital advertising space. ### **1. Pixalate reveals weekly app trend reports by app store** ![viewability-apps](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/viewability-apps.jpg?width=600&name=viewability-apps.jpg) Pixalate, an industry leader in ad fraud protection and mobile in-app advertising inventory quality, has released its [App Trends Reports](https://www.pixalate.com/mobile-advertising-trends-advertising-app-reports), which reveal the latest trending apps based on a variety of key signals important to advertisers. [Learn more](https://www.pixalate.com/mobile-advertising-trends-advertising-app-reports). ### **2. Gaming, TV, education apps among most popular on iPads in Q4 2018** ![Display-iOS-tablets-US-share-of-voice-(Q4-2018)](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Display-iOS-tablets-US-share-of-voice-(Q4-2018).jpg?width=600&name=Display-iOS-tablets-US-share-of-voice-(Q4-2018).jpg) [Pixalate](https://www.pixalate.com/mobile-advertising-trends-top-ipad-apps-q4-2018) highlights the top 10 trending iPhone apps in the United States, based on display and video programmatic advertising volume, in Q4 2018. Games accounted for eight of the top 10 spots for iPad display advertising, and all eight were either word games, puzzle games, or solitaire games. See more of the[trending iPad apps](https://www.pixalate.com/mobile-advertising-trends-top-ipad-apps-q4-2018). ### **3. Does the ad industry need a 'reset button'?** ![reset-button](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/reset-button.jpg?width=600&name=reset-button.jpg) "Transparency isn’t as relevant to larger advertisers as it was a year ago," wrote [Digiday](https://digiday.com/marketing/advertisers-annual-gathering-sees-new-solutions-old-problems/). "The catch-all term for everything that’s wrong with advertising has given way to concerns about brand safety and contextual targeting that have shifted the focus back to effectiveness, according to advertisers, agencies, ad tech vendors and media owners" at ISBA's annual conference, held this week. "[Unilever] is exploring new solutions to the same old problems of brand safety, ad fraud and personalization as it comes to terms with how each one damages the image of brands and wastes ad budgets," reported Digiday. ### **4. Q&A with PubMatic on inventory quality** ![qa-question-and-answer](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/qa-question-and-answer.jpg?width=600&name=qa-question-and-answer.jpg) "ExchangeWire speaks with Eric Bozinny, director, inventory quality, PubMatic, about the company’s efforts to improve quality within the programmatic landscape," wrote [ExchangeWire](https://www.exchangewire.com/blog/2018/10/16/the-different-elements-to-inventory-quality/) introducing its Q&A with PubMatic's Bozinny. "Bozinny explains the different elements of inventory quality, and why it’s more than just fraud." ### **5. Google switches to first-price auction** **![bidding-hands-auction](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/bidding-hands-auction.png?width=600&name=bidding-hands-auction.png)** "Google will move to first-price auctions for Google Ad Manager, its publisher exchange and ad server, by the end of 2019," reported [AdExchanger](https://adexchanger.com/online-advertising/google-switches-to-first-price-auction/). "At that time, it will also run a single, unified auction and remove last look, ceding a key advantage Google held in a second-price world." "First-price auctions will increase transparency, reduce operational complexity for sellers and make it easier for buyers and agencies to properly value inventory, Sam Cox, Google group product manager, wrote in a blog post," wrote AdExchanger. ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Reveals Weekly App Trend Reports by App Store](https://www.pixalate.com/blog/mobile-advertising-trends-advertising-app-reports) [** ](https://www.pixalate.com/blog) Next Story [Pixalate’s self-service portal provides transparency and support →](https://www.pixalate.com/blog/self-service-customer-support-portal) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-march-8-2019#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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