This week's review of ad fraud and quality in the digital advertising space.
1. Pixalate joins IAB Europe's Global Vendor List
Pixalate this week announced that it is now included on the Global Vendor List for the IAB Europe’s Transparency & Consent Framework. This means any EU company that wishes to use Pixalate's superior fraud detection and prevention will be able to easily add us as an approved partner to any site or app.
2. Business Insider: 'Inside Roku's battle to control the future of TV advertising'
"Roku has made it very clear of late," wrote Business Insider. "The company best know[n] for selling inexpensive hardware to help cord-cutters stream video on their TVssees its future as an advertising company."
The article continued: "It helps that Roku, thanks to its 20 million-plus users, has a commanding share of the ads delivered, according to the analytics firmPixalate."
3. Trending APAC, EMEA apps for video advertising
Pixalate this week released the top trending apps based on video advertising share of voice for the APAC and EMEA regions. All of our latest trending app reports can be found here:
4. IAB Tech Lab releases first guidance for Ads.txt for mobile apps
"The IAB Technology Laboratory today released 'Mobile App Support for Ads.txt,'" the organization announced in a blog post earlier this week. "Building on the existing ads.txt, this guidance is for business and operations teams that focus on in-app advertising to facilitate ad fraud protection within mobile app marketing. This proposal is in public comment for 30 days."
5. Companies seeking a one-stop-shop for ad verification and measurement
"Most big clients don’t want to use multiple verification providers for fraud or invalid traffic, viewability or contextual brand safety,” John Montgomery, GroupM’s global head of brand safety, said to AdExchanger in an article exploring the future of the ad measurement and verification space. “They want an all-you-can-eat service and [to] pay one price for it.”
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”