--- title: "Pixalate Week in Review: June 4 - 8, 2018" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 4-8 June 2018. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/roku-building.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/roku-building.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: June 4 - 8, 2018 Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Jun 8, 2018 5:28:52 PM This week's review of ad fraud and quality in the digital advertising space. ### **1. Pixalate joins IAB Europe's Global Vendor List** ![IAB-Europe-Global-Vendor-List (1)](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/IAB-Europe-Global-Vendor-List%20(1).png?width=640&name=IAB-Europe-Global-Vendor-List%20(1).png) Pixalate this week [announced](https://www.pixalate.com/global-vendor-list-iab-europe-transparency-consent-framework) that it is now included on the Global Vendor List for the IAB Europe’s Transparency & Consent Framework. This means any EU company that wishes to use Pixalate's superior fraud detection and prevention will be able to easily add us as an approved partner to any site or app. ### **2. Business Insider: 'Inside Roku's battle to control the future of TV advertising'** **![roku-building](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/roku-building.png?width=640&name=roku-building.png)** "Roku has made it very clear of late," wrote [Business Insider](http://www.businessinsider.com/roku-wants-to-control-the-future-of-tv-ads). "The company best know[n] for selling inexpensive hardware to help cord-cutters stream video on their TVs sees its future as an advertising company." The article continued: "It helps that Roku, thanks to its 20 million-plus users, has a commanding share of the ads delivered, according to the analytics firm [Pixalate](https://www.pixalate.com/)." ### **3. Trending APAC, EMEA apps for video advertising** ![Video3-Android-mobile-APAC-share-of-voice-(April-2018-data)-(1)](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Video3-Android-mobile-APAC-share-of-voice-(April-2018-data)-(1).png?width=640&name=Video3-Android-mobile-APAC-share-of-voice-(April-2018-data)-(1).png) Pixalate this week released the top trending apps based on video advertising share of voice for the [APAC](https://www.pixalate.com/trending-mobile-apps-programmatic-video-advertising-apac-april-2018) and [EMEA](https://www.pixalate.com/trending-mobile-apps-programmatic-video-advertising-emea-april-2018) regions. All of our latest trending app reports can be found here: - USA ([Display](https://info.pixalate.com/top-trending-mobile-apps-display)) - USA ([Video](https://info.pixalate.com/top-trending-mobile-apps-video)) - APAC ([Display](https://info.pixalate.com/apac-top-trending-mobile-apps-display)) - APAC ([Video](https://info.pixalate.com/apac-top-trending-mobile-apps-video)) - EMEA ([Display](https://info.pixalate.com/emea-top-trending-mobile-apps-display)) - EMEA ([Video](https://info.pixalate.com/emea-top-trending-mobile-apps-video)) ### **4. IAB Tech Lab releases first guidance for Ads.txt for mobile apps** ![iab](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/iab.jpg?width=640&name=iab.jpg) "The IAB Technology Laboratory today released 'Mobile App Support for Ads.txt,'" the organization [announced in a blog post](https://iabtechlab.com/press-releases/iab-tech-lab-seeking-feedback-for-mobile-app-support-for-ads-txt/) earlier this week. "Building on the existing ads.txt, this guidance is for business and operations teams that focus on in-app advertising to facilitate ad fraud protection within mobile app marketing. This proposal is in public comment for 30 days." ### **5. Companies seeking a one-stop-shop for ad verification and measurement** ### **![one-stop-shop](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/one-stop-shop.png?width=640&name=one-stop-shop.png) ** "Most big clients don’t want to use multiple verification providers for fraud or invalid traffic, viewability or contextual brand safety,” John Montgomery, GroupM’s global head of brand safety, said to [AdExchanger](https://adexchanger.com/online-advertising/ias-acquisition-highlights-growing-competition-among-ad-verification-vendors/) in an article exploring the future of the ad measurement and verification space. “They want an all-you-can-eat service and [to] pay one price for it.” *Sign up for our blog to stay updated with new stats, trends, and analysis of digital ad fraud.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Joins IAB Europe's Global Vendor List](https://www.pixalate.com/blog/global-vendor-list-iab-europe-transparency-consent-framework) [** ](https://www.pixalate.com/blog) Next Story [How we uncovered millions of dollars in mobile app fraud →](https://www.pixalate.com/blog/mobile-app-laundering-bundle-id-megacast-alleged-sophisticated-invalid-traffic-ad-fraud) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-june-8-2018#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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