--- title: "Pixalate Week in Review: June 3 - 7, 2019" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 3-7 June 2019. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/smart-tv-internet-tv.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/smart-tv-internet-tv.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: June 3 - 7, 2019 Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Jun 7, 2019 4:56:10 PM This week's review of ad fraud and quality in the digital advertising space. ### **1. Adweek: Ad tech's bad actors are infiltrating Connected TV** **![smart-tv-internet-tv](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/smart-tv-internet-tv.png?width=600&name=smart-tv-internet-tv.png)** "Ad tech's bad actors [have] reemerge[d] from the woodwork as demand for programmatic TV outstrips supply," wrote [Adweek](https://www.adweek.com/programmatic/connected-tv-doesnt-offer-the-best-of-both-worlds-yet/) in a piece examining the state of ad fraud in OTT/CTV.   "In particular, this sector of the industry has to wrestle with the presence of server-side ad insertion," wrote Adweek. "SSAI inadvertently makes fraud detection in these environments more difficult by creating a proxy layer between ad delivery and verification providers whose job it is to detect fraudulent behavior." ### **2. Ad tech companies are rolling out OTT/CTV ad fraud tools** ![internet-tv-ctv-ott](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/internet-tv-ctv-ott.png?width=600&name=internet-tv-ctv-ott.png) [Business Insider](https://www.businessinsider.com/ad-tech-companies-are-rolling-out-ott-ad-fraud-tools-2019-6) reported that "ad-tech companies are racing to keep up with OTT's growing fraud and brand-safety issues," including Pixalate. "Part of the problem is that tracking OTT apps covers more than a dozen app stores, said Amy King, vice president of product marketing at Pixalate," wrote Business Insider. "The firm has specifically focused on solving server-side ad insertion, a process that stitches ads together in content before it plays to remove buffering." ### **3. New adware — 'BeiTaAd' — found on Android apps** ![adware](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/adware.png?width=600&name=adware.png) "Hundreds of apps on the official Google Play Store were recently found to contain a form of adware that rendered devices 'nearly unusable,' experts say," reported [Newsweek](https://www.newsweek.com/these-are-infected-google-play-store-apps-that-could-ruin-your-phone-1442250). "BeiTaAd is a covert plugin that 'forcibly displays ads on the user's lock screen [and] triggers video and audio advertisements even while the phone is asleep,' wrote security intelligence engineer Kristina Balaam. It was discovered to be lurking inside 238 separate mobile applications," Newsweek added. ### **4. eMarketer ups US display programmatic forecast** ![money-rise-increase](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/money-rise-increase.png?width=600&name=money-rise-increase.png) [eMarketer](https://content-na1.emarketer.com/daily-forecast-nearly-85-of-us-display-ad-spending-will-be-programmatic-this-year) has increased its U.S. display programmatic ad spend forecast for 2019. The research outfit now says that "nearly 85% of U.S. display ad spending will be programmatic this year." eMarketer junior analyst Nazmul Islam explains that they increased the forecast because of strong performances from the major walled gardens and Connected TV.   ### **5. Who is responsible for app-ads.txt adoption?** ![mobile-apps-in-app-icons](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/mobile-apps-in-app-icons.png?width=600&name=mobile-apps-in-app-icons.png) "As the industry continues its effort to clean up the supply chain, in-app is next in line to adopt ads.txt," wrote ironSource's Amit Halperin for [App Developer Magazine](https://appdevelopermagazine.com/app-ads.txt-and-developer-responsibility/). The article asks: "So who is most likely to take up the mantle of responsibility for pushing the adoption of app-ads.txt?" Possibilities include app developers, the app stores, and ad-monetization platforms — but each option comes with pros and cons.   ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Week in Review: May 27 - May 31, 2019](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-may-31-2019) [** ](https://www.pixalate.com/blog) Next Story [Disruptor Daily: The tech, trends, and future of advertising →](https://www.pixalate.com/blog/disruptor-daily-trends-tech-future-of-advertising) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-june-7-2019#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. 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