--- title: "Disruptor Daily: The tech, trends, and future of advertising" description: Disruptor Daily has published a series of three blog posts diving into the latest trends and tech in advertising, featuring insight from industry experts. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/future%20of%20advertising.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/future%20of%20advertising.png) [Thought Leadership](https://www.pixalate.com/blog/topic/thought-leadership) | 1 min read # Disruptor Daily: The tech, trends, and future of advertising Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Jun 12, 2019 4:58:00 PM *June 10-12, 2019 — By: Sam Mire, Disruptor Daily* --- Disruptor Daily has published a series of three blog posts diving into the latest trends and tech in advertising, featuring insight from industry experts. - [What is the Future of Advertising?](https://pixal.at/disruptor-future) - [What Trends Are Shaping Advertising in 2019?](https://pixal.at/disruptor-trends) - [What Technology Will Have the Greatest Impact on the Advertising Industry?](https://pixal.at/disruptor-impact) Pixalate had the opportunity to contribute to each piece. Below are some of the key takeaways. ### On the future of advertising Pixalate's take: “The future of advertising is one in which advertisers aren’t forced to use drastically different solutions for all of the different channels consumers use today, such as desktop, mobile, mobile app, and internet-enabled TV. "We’re getting closer and closer to this 'future' becoming reality, but there are still many new standards that need to be developed and adopted, especially in newer channels such as Connected TV (CTV) and over-the-top (OTT) advertising.” Read the full article on [the future of advertising](https://www.disruptordaily.com/future-of-advertising-experts/) here. ### On the trends shaping advertising in 2019 Pixalate's take: “The area undergoing the most experimentation, advancement, and education in 2019 is Connected TV (CTV) and over-the-top (OTT) advertising. "The digital advertising industry’s governing bodies — such as the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) — are actively working on new standards to help advertisers more easily incorporate OTT/CTV advertising into their existing data-driven campaigns.” Read the full article on the [trends shaping advertising in 2019](https://www.disruptordaily.com/trends-shaping-advertising-experts/) here. ### On which tech will have the greatest impact in the ad industry Pixalate's take: "We believe advancements in ad fraud detection and prevention technology will have the biggest impact on the advertising industry. New Juniper Research estimates show that advertisers will lose $42 billion to ad fraud in 2019, rising to $100 billion in 2023. "If ad fraud solutions don’t rise to meet that challenge, especially in emerging areas of digital advertising such as Connected TV (CTV) and over-the-top (OTT), then advertisers’ trust in the digital ad ecosystem will deteriorate. Some of the biggest advertisers are already beginning to question if it’s worth spending so much on digital advertising if fraudsters are pocketing a double-digit percentage.” Read the full article on [which tech will have the greatest impact in the ad industry](https://www.disruptordaily.com/technology-impact-advertising-industry-experts/) in 2019. ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Week in Review: June 3 - 7, 2019](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-june-7-2019) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Week in Review: June 10 - 14, 2019 →](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-june-14-2019) ## You May Also Like These Stories on Thought Leadership [![](https://www.pixalate.com/hubfs/Q%26A%20with%20Krush%20Media%20-%20cover.png) ](https://www.pixalate.com/blog/krush-media-qa) [Case Studies](https://www.pixalate.com/blog/topic/case-studies) ### [Q&A with Steven Slaughter, Head of Ad Ops & Yield at Krush Media, on managing a clean CTV and Mobile Ad Supply Chain](https://www.pixalate.com/blog/krush-media-qa) Jun 27, 2023 12:00:00 PM | 4 min read [![](https://www.pixalate.com/hubfs/Q%26A%20with%20Screencore%20-%20cover.png) ](https://www.pixalate.com/blog/screencore-qa) [Case Studies](https://www.pixalate.com/blog/topic/case-studies) ### [Q&A with Jess Okan, Co-founder and CEO of Screencore, on strategies for minimizing ad fraud in the connected TV ecosystem](https://www.pixalate.com/blog/screencore-qa) May 30, 2023 7:00:00 AM | 6 min read [![](https://www.pixalate.com/hubfs/Oleksandra%20Kazantseva.png) ](https://www.pixalate.com/blog/bizzclick-qa) [Case Studies](https://www.pixalate.com/blog/topic/case-studies) ### [Q&A with Oleksandra Kazantseva, Head of Programmatic at BizzClick, on transparency, trust, and security](https://www.pixalate.com/blog/bizzclick-qa) Apr 17, 2023 2:00:00 PM | 4 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/disruptor-daily-trends-tech-future-of-advertising#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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