--- title: "Pixalate Week in Review: June 25 - 29, 2018" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 25-29 June 2018. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/rising-up-trend-arrows.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/rising-up-trend-arrows.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: June 25 - 29, 2018 Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Jun 29, 2018 2:31:42 PM This week's review of ad fraud and quality in the digital advertising space. ### **1. Pixalate releases Q1 2018 Programmatic Seller Trust Indexes** ![march-2018-pixalate-gsti-top-five-programmatic-seller-rankings-(1)](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/march-2018-pixalate-gsti-top-five-programmatic-seller-rankings-(1).png?width=600&name=march-2018-pixalate-gsti-top-five-programmatic-seller-rankings-(1).png) Pixalate [this week released](https://www.pixalate.com/global-mobile-video-seller-trust-index-march-2018) the Q1 2018 rankings for the Global Seller Trust ([GSTI](https://www.pixalate.com/sellertrustindex/global/#!global)), Mobile Seller Trust ([MSTI](https://www.pixalate.com/sellertrustindex/mobile/#!global)), and Video Seller Trust ([VSTI](https://www.pixalate.com/sellertrustindex/video/#!global)) programmatic Seller Trust Indexes. The VSTI rankings indicate that the gap in quality between high- and low-ranking programmatic video ad sellers is decreasing, while the MSTI reveals that the mobile in-app ad ecosystem is still rapidly expanding. Download our [latest rankings here](http://www.sellertrustindex.com). ### **2. The state of programmatic bidding** **![rising-up-trend-arrows](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/rising-up-trend-arrows.png?width=600&name=rising-up-trend-arrows.png)** [eMarketer](https://content-na1.emarketer.com/five-charts-the-state-of-programmatic-bidding) uses five charts to keep the marketing industry updated on the latest trends in programmatic. "In response to advertisers' demands for more transparency, last year the [Interactive Advertising Bureau (IAB)](https://www.iab.com/) Tech Lab launched ads.txt, a text file on publishers’ sites that lists all the vendors that are authorized to sell their inventory," wrote eMarketer. "More than half of the top 5,000 websites worldwide that sell programmatic ads [have adopted ads.txt](https://content-na1.emarketer.com/ads-txt-adoption-continues-its-steady-growth), according to [Pixalate](https://blog.pixalate.com/iab-ads-txt-q1-2018-trends-report)." ### **3. Roku launches marketplace for TV advertising** ![roku-building](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/roku-building.png?width=600&name=roku-building.png) As reported by the [Wall Street Journal](https://www.wsj.com/articles/roku-launches-a-new-marketplace-for-tv-ad-inventory-1530104401), "Roku Inc. said it is launching a marketplace where TV networks can sell commercial space that targets specific audiences, adding to an array of companies trying to make TV advertising more targeted." Recent Pixalate data [revealed](https://www.pixalate.com/business-insider-roku-ott-ctv-advertising) that Roku commands over 80% of the programmatic video CTV/OTT ad share of voice. ### **4. What marketers really think of programmatic** ![programmatic](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/programmatic.png?width=600&name=programmatic.png) According to [eMarketer](https://content-na1.emarketer.com/half-of-marketers-believe-programmatic-is-effective), citing a Nielsen study from Q1 2018, "When it comes to programmatic advertising, marketers have split feelings." The article cites a survey which reveals that just over half (54%) of marketers think programmatic is either "extremely" or "very" effective. A further 19% think it's "somewhat" effective, while 9% think it's "not very" effective. Only 2% think it's not effective at all. ### **5. Are publishers complying with GDPR?** ### **![gdpr](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/gdpr.png?width=600&name=gdpr.png)** “Pretty much everyone is breaking the law right now,” said Denmark-based media analyst Thomas Baekdal, as reported by [Digiday](https://digiday.com/media/everyone-breaking-law-right-now-gdpr-compliance-efforts-falling-short/). “There is not a single consent dialogue box anywhere that is easy to understand. We [publishers] have not really realized how much this is going to hit us. Everyone is trying to make things work the way they used to, rather than thinking about privacy.” *Sign up for our blog to stay updated with new stats, trends, and analysis of digital ad fraud.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Q1 2018 VSTI: Gap between high- and low-ranking video ad sellers is getting smaller](https://www.pixalate.com/blog/video-seller-trust-index-march-2018-programmatic-quality) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Week in Review: July 2 - 6, 2018 →](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-july-6-2018) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-june-29-2018#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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