---
title: "Pixalate Week in Review: April 22 - 26, 2019"
description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 22-26 April 2019.
image: https://media-assets-05.thedrum.com/cache/images/thedrum-prod/s3-news-tmp-90538-auto-automotive-blur-1842623--2x1--940.jpg
---
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# Pixalate Week in Review: April 22 - 26, 2019
Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner)
Apr 26, 2019 10:00:00 AM
This week's review of ad fraud and quality in the digital advertising space.
### **1. Mobile and video are driving digital ad growth, but they're also the riskiest for ad fraud**
[](https://blog.pixalate.com/mobile-video-driving-digital-ad-spend-growth-fraud)
Diving further into the data provided by eMarketer’s Digital Ad Spending report, we find that fraudsters are following the money. Video and mobile are driving ad spend, but are also the channels that fraudsters are hitting the hardest.
[](https://cta-redirect.hubspot.com/cta/redirect/2364596/00b9a751-03c7-45b3-a867-d2a022b4f9d8)
### **2. Programmatic I/O: Celebrating excellence in programmatic media and marketing**
[](https://blog.pixalate.com/programmatic-io-2019-media-marketing)
Pixalate will be joining leaders on both the buy and sell side of programmatic media and marketing at AdExchanger's [Programmatic I/O](https://www.pixalate.com/programmatic-io-2019-media-marketing) on April 29-30th, 2019 in San Francisco. Come[ talk to Pixalate](https://info.pixalate.com/programmatic-io-2019-media-marketing) about how you can elevate the quality of your programmatic transactions and stay ahead of ad fraud across every channel.
### **3. AdExchanger: Who sells what? NCC Media and Xandr aim to consolidate the confusing addressable tv market**
[](https://adexchanger.com/tv-2/who-sells-what-ncc-media-and-xandr-aim-to-consolidate-the-confusing-addressable-tv-market/)
"Today, MVPDs are jockeying to sell each other’s addressable TV supply... what’s clear is buyers will want a less fragmented way to access addressable TV, and both Xandr and NCC want to own that consolidated platform," reports [AdExchanger](https://adexchanger.com/tv-2/who-sells-what-ncc-media-and-xandr-aim-to-consolidate-the-confusing-addressable-tv-market/).
### **4. Forbes India: Mobile Ad Fraud Spooking Marketers: MMA **
[](https://www.forbesindia.com/article/special/mobile-ad-fraud-spooking-marketers-mma/53177/1)
“An estimated 22% of the mobile ad spends in India are subject to ad fraud, according to a latest survey by Mobile Marketing Association (MMA) in India. One out of eight marketers surveyed are unclear about the level of fraud in their mobile ad spend,” reports [Forbes India](http://www.forbesindia.com/article/special/mobile-ad-fraud-spooking-marketers-mma/53177/1).
### **5. The Drum: UK digital ad spend hits £13.4bn, buoyed by smartphone ads **
"Despite concern over issues like ad fraud, transparency and brand safety, as well as continued Brexit uncertainty, UK advertisers spent £13.4bn on digital ads last year – a 15% boost on 2017," reports [The Drum](https://www.thedrum.com/news/2019/04/24/uk-digital-ad-spend-hits-134bn-buoyed-smartphone-ads).
### **Enjoyed this week's review? Let's have a conversation - [Schedule a demo](https://info.pixalate.com/scheduledemo) today!**
**[](https://cta-redirect.hubspot.com/cta/redirect/2364596/b07eb4ca-c744-4f32-9b8a-51d88476a65e)**
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[← Mobile and video are driving digital ad growth, but they’re also the riskiest for ad fraud](https://www.pixalate.com/blog/mobile-video-driving-digital-ad-spend-growth-fraud)
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# Disclaimer
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
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