--- title: "Pixalate Week in Review: November 23 - 25, 2020" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 23-25 November 2020. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/mobile-ctv-ott-devices-connected.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/mobile-ctv-ott-devices-connected.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: November 23 - 25, 2020 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Nov 25, 2020 5:15:00 PM This week's review of ad fraud and quality in the digital advertising space. ### **1: 2020 report: Over 20% of programmatic OTT/CTV is invalid traffic (IVT)** ### ![2020-ott-ctv-invalid-traffic-ivt-ad-fraud](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/2020-ott-ctv-invalid-traffic-ivt-ad-fraud.png?width=600&height=340&name=2020-ott-ctv-invalid-traffic-ivt-ad-fraud.png) This [Pixalate](https://www.pixalate.com/connected-tv-ctv-ott-programmatic-advertising-ad-fraud-invalid-traffic-ivt-2020) blog post examines the invalid traffic (IVT) rate of global programmatic OTT/CTV advertising on a quarter-by-quarter basis in 2020, as detailed in Pixalate's [Q3 2020 State of Connected TV/OTT: Ad Supply Trends Report](https://info.pixalate.com/connected-tv-ctv-ott-ad-supply-trends-report-q3-2020). The data reveals that about 20% of programmatic OTT/CTV advertising is IVT. ### 2. Nearly three-fourths (72%) of US households are reachable via programmatic OTT/CTV advertising ![2020-ott-ctv-usa-household-reach-programmatic-advertising](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/2020-ott-ctv-usa-household-reach-programmatic-advertising.png?width=600&name=2020-ott-ctv-usa-household-reach-programmatic-advertising.png) This [Pixalate](https://www.pixalate.com/connected-tv-ctv-ott-programmatic-advertising-usa-household-penetration) blog post examines OTT/CTV U.S. household penetration by reviewing the percentage of U.S. households reachable via programmatic advertising on OTT/CTV devices on a quarter-by-quarter basis. The data, which comes from Pixalate's [Q3 2020 State of Connected TV/OTT: Ad Supply Trends Report](https://info.pixalate.com/connected-tv-ctv-ott-ad-supply-trends-report-q3-2020), shows that 72% of U.S. households are now reachable via programmatic OTT/CTV advertising. ### 3. Number of apps in Roku Channel Store up 23% in 2020 ![roku-apps-increase-2020](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/roku-apps-increase-2020.png?width=600&name=roku-apps-increase-2020.png) This [Pixalate](https://www.pixalate.com/connected-tv-ctv-ott-roku-channel-store-apps-2020) blog post reveals the growth of the Roku Channel Store in 2020 on a quarter-by-quarter basis, as well as the growth of Roku apps that support programmatic OTT/CTV advertising. The data comes from Pixalate's [Q3 2020 State of Connected TV/OTT: Ad Supply Trends Report](https://info.pixalate.com/connected-tv-ctv-ott-ad-supply-trends-report-q3-2020) and reveals a 23% growth in apps on the Roku Channel Store. ### 4. Could California's Privacy Protection Agency become a federal model? ### ![california-lock-security](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/california-lock-security.png?width=600&name=california-lock-security.png) [eMarketer](https://content-na1.emarketer.com/california-s-privacy-protection-agency-could-become-model-new-federal-data-privacy-agency) examines whether California's Privacy Protection Agency, which will be introduced in January 2021, could become a model for a federal data privacy agency. The California Privacy Protection Agency "will be the 'independent watchdog' responsible for enforcing California's new privacy laws and also educating businesses and consumers about these new rights and obligations," reported eMarketer. ### 5. Ad-supported streamers see 'biggest holiday boost ever' ### ![mobile-ctv-ott-devices-connected](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/mobile-ctv-ott-devices-connected.png?width=600&name=mobile-ctv-ott-devices-connected.png) "Black Friday is still a couple days away, but for ad-supported streaming services and connected TV platforms, this holiday advertising season is already its biggest, longest and busiest one ever," wrote [Adweek](https://www.adweek.com/tv-video/ad-supported-streaming-services-biggest-holiday-advertising-boost-ever/), noting that "extended sales and [the] ecommerce boom [is driving] retailers to OTT channels."   ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← 23% rise in number of apps in the Roku Channel Store: Q3 2020 report](https://www.pixalate.com/blog/connected-tv-ctv-ott-roku-channel-store-apps-2020) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Week in Review: November 30 - December 4, 2020 →](https://www.pixalate.com/blog/programmatic-ad-fraud-news-december-4-2020) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-november-25-2020#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. 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