--- title: "Pixalate Week in Review: November 30 - December 4, 2020" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 30 November-4 December 2020. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/stats-data-trends.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/stats-data-trends.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: November 30 - December 4, 2020 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Dec 4, 2020 4:00:00 PM This week's review of ad fraud and quality in the digital advertising space. ### **1: US digital ad spend to account for 51% all ad dollars: report** ### ![money-rise-increase](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/money-rise-increase.png?width=600&name=money-rise-increase.png) "This year, digital will make up more than half (51%) of total US ad spending for the first time, according to new GroupM estimates," reported [eMarketer](https://content-na1.emarketer.com/us-digital-ad-spend-will-make-up-51-of-total-ad-dollars-bright-spot-2020). "GroupM said that digital advertising has been a 'bright spot' for advertisers in a difficult year," noted eMarketer. ### 2. AAM introduces third-party audit program for publishers ![stats-data-trends](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/stats-data-trends.png?width=600&name=stats-data-trends.png) "The Alliance for Audited Media has launched a third-party audit program for digital publishers, which the organization says is a key step in the fight against digital ad fraud," reported [MediaPost](https://www.mediapost.com/publications/article/358388/aam-launches-third-party-audit-program-for-digital.html). "The program requires large publishers to use technology vendors accredited by the MRC for sophisticated invalid traffic (SIVT) detection." ### 3. Vancouver public transit hit by ransomware; highlights 'Smart City' concerns ![ransomeware](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/ransomeware.jpg?width=600&name=ransomeware.jpg) Vancouver's public transportation agency was targeted by ransomware, according to [ZDNet](https://www.zdnet.com/article/ransomware-attack-cripples-vancouver-public-transportation-agency/), and eMarketer notes that the attack "serve[s] as a reminder that security and privacy concerns remain a significant barrier to deployment" of "Smart Cities." According to [eMarketer](https://content-na1.emarketer.com/ransomware-attack-on-vancouver-s-public-transit-system-highlights-cybersecurity-concerns-smart-city-initiatives), "The COVID-19 pandemic has spurred on some new smart city [initiatives](https://www.vox.com/recode/2020/5/6/21249410/coronavirus-andrew-cuomo-bill-gates-eric-schmidt-tech-billionaires) that aim to modernize public infrastructure and services through the extensive use of embedded sensors, video surveillance systems, and advanced data analytics to improve public health and safety." ### 4. Signs that ad fraud could be impacting your business ### ![malware-data-fraud](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/malware-data-fraud.png?width=600&name=malware-data-fraud.png) [Forbes](https://www.forbes.com/sites/forbescommunicationscouncil/2020/12/02/10-clues-that-you-may-be-losing-money-to-ad-fraud/?sh=6b5c5e5f675c) interviewed 10 members of its Forbes Communications Council to share "telltale signs of ad fraud that businesses should remain vigilant to spot." Unusual bounce rates, traffic without engagement, and an increase in vanity metrics are among the 10 "ad fraud clues" discussed. ### 5. The 'CTV Land Grab' heats up ### ![streaming-tv-ott-ctv-family-living-room](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/streaming-tv-ott-ctv-family-living-room.png?width=600&name=streaming-tv-ott-ctv-family-living-room.png) "Major streamers are rethinking relationships with third-party ad tech," wrote [Adweek](https://www.adweek.com/programmatic/vizio-alters-inscape-data-licensing-deals-ctv/), while reporting that "Vizio is altering licensing agreements with ad-tech companies using Inscape Data Services, its TV data company." Adweek also reports that "Amazon’s relationship with ad-tech companies in CTV has also been changing." ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Week in Review: November 23 - 25, 2020](https://www.pixalate.com/blog/programmatic-ad-fraud-news-november-25-2020) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Week in Review: December 7 - 11, 2020 →](https://www.pixalate.com/blog/programmatic-ad-fraud-news-december-11-2020) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-december-4-2020#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. 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