This week's review of ad fraud and quality in the digital advertising space.
Pixalate this week released the Q3 2020 State of Connected TV/OTT: Ad Supply Trends Report. The report examines how the programmatic OTT/CTV advertising marketplace changed from Q1 2020 to Q3 2020. The report reveals that programmatic OTT/CTV ad spend rose 70% in 2020 despite ad fraud levels remaining around 20%.
Reporting on Pixalate's Q3 2020 State of Connected TV/OTT: Ad Supply Trends Report, MediaPost wrote: "Nearly 50% of all programmatic OTT and CTV advertising goes to Roku devices, dwarfing other device makers."
MediaPost added: "Roku’s share of advertising is tops, leading OTT and CTV devices, with Amazon at a 9% share; Samsung, 6%; Apple, 5%; Vizio, 4%; Google and Chromecast, 2%. LG, Sony, and Microsoft each have a 1% share." Pixalate's blog has more on OTT/CTV device market share statistics.
"Amazon is adding more Fire TV inventory to its Ad Console, a tool advertisers use to manage their sponsored ad campaigns on Amazon, with the latest U.S. beta program available on its fast-emerging ad stack," reported Adweek.
As Connected TV (CTV) becomes a more popular way to consume YouTube content, "In the first half of 2021, YouTube expects to deliver more insights to advertisers regarding what ad creative works best on CTV by compiling takeaways aggregated from the CTV-specific brand lift surveys it started conducting with individual advertisers this year," reported Digiday, citing Debbie Weinstein, VP of Global Solutions at YouTube.
In this AdExchanger op-ed, Richard Eisert, Partner at Davis & Gilbert, examines the potential ramifications of the California Privacy Rights Act (CPRA), which Californians voted to pass on election day. The op-ed notes that "[o]ther language in the CPRA may provide advertisers a bit more leeway in carrying out certain advertising activities."
